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This is possibly one of the earliest printed attempts at viral marketing. As any marketer today will tell you if you want to catch somebody's attention you have to give them something worthwhile, so advertising company N.W. Ayer and Son attempt to sneak the advert for their business into a book purporting to be only about how to improve your business. The first portion of the book is divided into sections, each of which discusses a specific topic of interest to business owners. Subject matters covered include the importance of a democratic approach to advertising, the standardization of merchandise, advertising as salesmanship, and barriers to advertising. The book is clearly written primarily for business owners involved in a retail operation. Better Business concludes with a chapter titled "An Invitation," and it is this chapter that demonstrates the true purpose of the book. "N.W. Ayer and Son is a business house seeking more business," states the opening line. The text goes on to detail the services that they can provide, and offers a response to criticisms that have been levied against the organization. Better Business is an interesting read as an example of early covert advertising. While the book is published by the advertising firm, it does not become clear until the last chapter that the explicit purpose of the text is to attract new clients to the firm. This is a clever bit of marketing by N.W. Ayer and Son, and was likely an effective means of disseminating information about the company. Individuals interested in the history of advertising, particularly disguised advertising campaigns, will likely find Better Business to be an interesting read. While the text of the guidebook chapters are of no significant value, it is N.W. Ayer and Son's advertising strategy that makes this book worthwhile for the modern reader. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Excerpt from The Empire of Business Able one that when you are a member of the firm or before that, if you have been promoted two or three. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Excerpt from First Lessons in Business The author is grateful to the many friends who have assisted in the preparation of the lessons. He is particularly indebted to Director F. G. Nichols for furnishing the greater part of the first eight lessons and for valuable suggestions; to the Roycrofters for permission to include that inimitable lesson in dependability, Carry a Message to Garcia' to Professor E. B. Lemon for collaborating in the lessons on Household Accounting, and to Arthur H. Chamberlain for his Introduction to the lessons, and for editorial work. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Excerpt from How to Do More Business No book ever printed could tell all that the shorthand-typist is called upon to do. But in the following chapters I shall relate the duties that have fallen to my lot from time to time, and the methods adopted to perform them. The student will be taken through a regular day's work, as well as through a very irregular one, including all the subjects above mentioned and although, of course, no written instructions can take the place of actual experience, yet I am vain enough to hope that the advice given will prove of real use in the career of the shorthand-typist. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
NEW BROOMS BY ROBERT J. SHORES This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant. NEW BROOMS BY ROBERT J. SHORES
Excerpt from Buying Brains: Facts Regarding the Establishing of Better Business Relations Between Employers and Employees Side Light - Necessary Instructions - The Smaller Shops - The Salesmen - The Sales Man ager - Generalities. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Excerpt from Organizing for Increased Business Several years ago the company marketed its entire product in five neighboring states. Each year the total volume of business indicated a normal, natural increase. This increase was due largely to the rapid growth and development of the selling territory and the fact that the goods produced were favorably known to the trade for their uniform quality and dependability. The time came, however, when a thorough probe of the marketing field proved conclusively that the amount of additional business possible in this territory was limited. Not only had its first rapid growth settled down to a normal, healthy increase of population, but investigation proved that the merchandising methods of the retailers, as well as the marketing methods of manufacturers supplying this field, were entirely demoralized. A summary of the investigation of the marketing methods of manufacturers and the merchandising prao tice of retailers in this market brought forth the following facts which were significant. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Excerpt from The Ethics of the Professions and of Business California must now be marketed in Philadelphia and automobiles are now made in Detroit to be sold in the Orient. The manufacturer sells to distant un known customers through advertising. Even contracts to buy and to sell, in these days of the telephone, are largely by word of mouth. Selling prices must now be announced before goods are produced. Business hangs more and more upon good faith. That old adage, A man's word is as good as his bond, acquires new meaning as a business asset. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Excerpt from Bigger, Better Business, Editorials on Constructive Selling America's home trade spend more than in various forms of promotional activity. They spend that amount in merchandising - to sell goods. In View of this enormous investment there is small wonder that in leading business enterprises all over the country they are organizing for the highest efficiency, for economic results, not only in the manufacturing departments - the actual production of the merchandise -but in merchandising methods. They are organizing for the production of sales with least resistance, at a right profit; the maintenance of permanent distribution and consumption. Scientific management has scope for its farthest reaching application in modern merchandising. Today, the word merchandising has a meaning not only in the field of trade but to the consumer. He appreciates that merchandising as a means of co-operation between the buying and selling public has arrived at the stage of an actual business science. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Excerpt from Strictly Business, Vol. 1: More Stories of the Four Million Where's this week's story? Would be replied to with a whimsical note that likely as not would read. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.