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Tired of finding yourself flat-footed and intimidated in conversations? Want to increase your confidence and skill in discussions with family, friends, and coworkers? Gregory Koukl offers practical strategies to help you stay in the driver's seat as you maneuver comfortably and graciously in any conversation about your Christian convictions.
Make the sale to four key generations All your customers like the same type of service, right? And all your products should be sold the same way to all prospects, right? And the reasons you like your product and service are the same reasons your buyers should like it, right? Wrong! What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates differing expectations for what makes a quality sales or service experience. In Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group, thought leader Cam Marston reveals the four generations' sales and services biases and provides simple, easy-to-execute ideas for reaching each. Author has a winning track record with his previous book, Motivating The "What's In It for Me?" Workforce Unique in preparing you and your sales team to sell cross generationally, not just to one generation or other Highly energetic and engaging to read, Generational Selling Tactics that Work is full of immediately actionable ideas for each generation so you can sell confidently and deliver superb service to each of these unique demographics.
In order to achieve the result you’re aiming for, you have to have a plan. In soccer, you need a match plan. Some of the most successful soccer coaches devise match plans for every one of their team’s matches. A match plan describes a strategy that is used to be ideally prepared for the next match and be able to react to shifts in tactics or to particular match situations. This book aims to provide every soccer aficionado with a practical insight into the topics of match ideas, tactics, match systems and match plans using easy-to-understand language. On that basis, the author identifies advantages and disadvantages of various formations utilized by top teams and then uses match plans to analyze how those formations can be defeated in play.
Now an epic documentary event on the HISTORY Channel! The illuminating, bestselling exploration on leadership from Pulitzer Prize–winning author and presidential historian Doris Kearns Goodwin, and also the inspiration for the HISTORY Channel multipart series Abraham Lincoln and Theodore Roosevelt. “After five decades of magisterial output, Doris Kearns Goodwin leads the league of presidential historians” (USA TODAY). In her “inspiring” (The Christian Science Monitor) Leadership, Doris Kearns Goodwin draws upon the four presidents she has studied most closely—Abraham Lincoln, Theodore Roosevelt, Franklin D. Roosevelt, and Lyndon B. Johnson (in civil rights)—to show how they recognized leadership qualities within themselves and were recognized as leaders by others. By looking back to their first entries into public life, we encounter them at a time when their paths were filled with confusion, fear, and hope. Leadership tells the story of how they all collided with dramatic reversals that disrupted their lives and threatened to shatter forever their ambitions. Nonetheless, they all emerged fitted to confront the contours and dilemmas of their times. At their best, all four were guided by a sense of moral purpose. At moments of great challenge, they were able to summon their talents to enlarge the opportunities and lives of others. Does the leader make the times or do the times make the leader? “If ever our nation needed a short course on presidential leadership, it is now” (The Seattle Times). This seminal work provides an accessible and essential road map for aspiring and established leaders in every field. In today’s polarized world, these stories of authentic leadership in times of apprehension and fracture take on a singular urgency. “Goodwin’s volume deserves much praise—it is insightful, readable, compelling: Her book arrives just in time” (The Boston Globe).
Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.
There is much published on chess tactics, strategy, openings and endings, but little on how to come up with imaginative solutions through logical thinking and evaluation. This book is dedicated to that task and provides over 700 'fresh' positions, incorporating a variety of schemes of thought for the reader to solve. The examples emphasise the power of logical and resourceful thinking, quick wit and imagination. In each chapter the author presents little-explored concepts, such as progressive and reciprocal thinking, to help the reader achieve decisive results and to make fewer mistakes in calculation. The material has been accumulated by the author over many years as a trainer and will be of great benefit to competitive players seeking to improve their methods of thinking.
Tactics provides the game plan for defending your faith and artfully communicating the truths of Christianity with confidence and grace. This expanded anniversary edition of the classic book of Christian apologetics includes updates and expansions of existing tactics, as well as the addition of an all-new tactic and a chapter on Mini Tactics filled with simple maneuvers to aid in discussions. In a culture increasingly indifferent or even hostile to Christian truth, followers of Christ need to be equipped to communicate with those who do not speak their language or accept their source of authority. In Tactics, 10th Anniversary Edition, Gregory Koukl demonstrates how to artfully regain control of conversations, keeping them moving forward in constructive ways through thoughtful diplomacy. You'll learn how to: Meet challenges, questions, and provocations with poise and conviction. Effortlessly start your own evangelical conversations. Present the truth clearly, cleverly, and persuasively. Graciously and effectively expose faulty thinking and logical fallacies. Most important, you'll learn how to get people thinking seriously about Jesus. Drawing on extensive experience defending Christianity in the public square, Koukl will not only walk you through effective arguments to defend why you believe what you believe, but he'll teach you methods for engaging in meaningful dialogue and debate. Step-by-step, you'll learn the tactics of good persuasion and defense, how to identify the tactics of your opponent, and how to build your case, patiently and practically.
"Possibly the best book on racing tactics ever written." --Ted Jones, Dolphin Book Club News
Learn How To Build A Successful Business That Gives You The Freedom And Lifestyle You Dream OfIf you dream of running your own business and having the freedom to do what you want, when you want, with whom you want, regardless of the cost, then you may just be destined to become a lifestyle entrepreneur.What is a lifestyle entrepreneur, you ask?A lifestyle entrepreneur is a business owner who prioritizes lifestyle benefits over profits. With freedom and fulfillment as their ultimate goal, they organize their work and business activities around their lifestyle goals. By leveraging the power of the internet, lifestyle entrepreneurs create and manage businesses that can be fully or semi-automated. They build businesses that make it possible for them to spend their time doing what they love to do, from wherever they want to do it. Top 5 Strategies For Making Money Doing What You Love From Anywhere In The WorldThe first section of this book provides a detailed overview of 5 specific strategies that you can use to make money doing something that you are passionate about. The only requirement to implement these strategies is a laptop and an internet connection, enabling you to implement them from virtually anywhere in the world. Here's a quick look at the 5 strategies outlined in this book:1. Starting A Blog2. Hosting A Podcast3. Selling Information Products4. Offering Services As A Freelancer5. Helping Others As A Coach Or ConsultantEach of the 5 strategies listed above will be examined in detail. You will learn the benefits of each strategy, proven ways to use them to make money online, and a step-by-step game plan to start implementing them immediately. On their own, each of these strategies can be quite lucrative, but they also complement each other very well. In fact, many of the lifestyle entrepreneurs featured in this book have used several of these strategies simultaneously to build their online business.Discover The Business Principles That Enable All Lifestyle Entrepreneurs To SucceedThe second section of this book outlines 7 specific principles that enable all lifestyle entrepreneurs to succeed, regardless of the strategies they use. These principles are equally as important as the strategies (if not more important!), because if you learn a strategy but you don't learn the underlying principles that enable someone to succeed, you are probably going to fail. Featuring 12 Case Studies Of Successful Lifestyle EntrepreneursEvery strategy outlined in the book is backed up by a real life example of a successful entrepreneur who has used one or more of the strategies to build their business, including:John Lee Dumas, host of the top ranked podcast Entrepreneur On FireJesse Krieger, Founder of Lifestyle Entrepreneurs Academy and Author of Lifestyle EntrepreneurPejman Ghadimi, Founder of SecretEntourage.comStefan Pylarinos, Founder of ProjectLifeMastery.comErlend Bakke, Founder of Mr. Outsource and Author of Never Work Again...and many others!Take The First Step Towards Building Your Business And Becoming A Lifestyle Entrepreneur
How To Sell More Books, Create An Audience Of Raving Fans, And Make More Money - One Marketing Strategy at a Time You're about to discover the book marketing formula I used to publish several Amazon Bestsellers and more than double my book sales... Implement Simple, Proven Marketing Tactics = Best Seller We all know it's not easy to come up with new marketing strategies. However, what you might not realize is that just about all of these tactics are simple to implement, you don't need a fancy publishing company in this day and age. If you are a self-published author with no marketing experience, you could easily utilize all of these marketing strategies and even become a book marketing expert and teach others in the process. The idea with this guide is to stack all of the marketing strategies on top of each other. Instead of just using one or two of these tactics like most authors, by going through the marketing checklist, you can optimize your book in the 1% of books out there. All you have to do is follow the list and implement each proven idea for marketing a book. DOWNLOAD: 21 Book Marketing Strategies: Proven Tips and Tactics Used By Bestselling Authors In this book you will discover: - The exact marketing system I use to publish several Amazon Best Selling books - How to write the best book from the start that will ensure you of sales no matter how many other of these tactics you use. - The 3 types of books you must create once you've completed your draft (and why each is important). - How to get the same quality product as a New York Times Best Selling Book but without going through a big publishing company - The biggest mistakes Authors make when trying to sell their book -- and how to overcome them! - And much more... Dramatically Increase Your Book Sales, Make More Money, And Build A Larger Following By Clicking the "Buy Now" Button At The Top Of The Page.