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Follows the life of fashion designer Giorgio Armani from his childhood in Piacenza, Italy, through his work as a medical student in World War II, to the start of his own label at forty and his latest fashion line, the Privé collection.
Analyzes fashion from a marketing perspective including brands, logos, advertising and psychology.
Exploring 35 years of creative output, this richly illustrated book offers an unprecedented look into Giorgio Armani?s unique aesthetic, corporate and cultural strategies. More than any other designer, Armani best represents the global success of the ?Made in Italy? label. His impact is palpable not simply in women?s fashion and red carpet glamour, but is also inseparable from the evolution of the menswear industry. Written in a lively and accessible style, the book includes thoughtful and provocative chapters exploring: the evolution of the man?s suit; boutique culture in a global reality; the influence of Orientalism; the designer?s ambivalent relationship with the fashion press; the business of vertical branding; the use of the evening dress to construct the house?s history; power dressing for the modern woman; the relationship between textiles, film and the contours of masculinity; the continued dialogue with early twentieth-century aesthetics; as well as the spaces and bodies of the theatre of fashion. The first holistic and critical investigation of one of the most influential fashion houses in the world, Giorgio Armani: Empire of the Senses is a must read for anyone interested in the history and theories of fashion.
A ten-year-old girl learns the importance of family and community in this tale of love and hope set during the Hurricane Katrina disaster. Armani Curtis can think about only one thing: her tenth birthday. All her friends are coming to her party, her mama is making a big cake, and she has a good feeling about a certain wrapped box. Turning ten is a big deal to Armani. It means she’s older, wiser, more responsible. But when Hurricane Katrina hits the Lower Nines of New Orleans, Armani realizes that being ten means being brave, watching loved ones die, and mustering all her strength to help her family weather the storm. A powerful story of courage and survival, Upside Down in the Middle of Nowhere celebrates the miraculous power of hope and love in the face of the unthinkable. Praise for Upside Down in the Middle of Nowhere “Lamana goes for and achieves realism here, carefully establishing the characters and setting before describing in brutal detail, beyond what is typical in youth literature, the devastating effects of Katrina—loss of multiple family members, reports of attacks in the Superdome, bodies drifting in the current and less-than-ideal shelter conditions. An honest, bleak account of a national tragedy sure to inspire discussion and research.” —Kirkus Reviews “I recommend the book because I think it does a good job of capturing what life was like in New Orleans both before and after Katrina and because Armani’s journey will give readers a lot to think about and discuss. But parents will want to know that it doesn’t flinch when describing the death and destruction that hit New Orleans during that time and be cautious with younger, sensitive readers.” —Cindy Hudson, author of Book by Book
Alain Elkann has mastered the art of the interview. With a background in novels and journalism, and having published over twenty books translated across ten languages, he infuses his interviews with innovation, allowing them to flow freely and organically. Alain Elkann Interviews will provide an unprecedented window into the minds of some of the most well-known and -respected figures of the last twenty-five years.
Over the years the team won several championships and broke a lot of records that had never been broken. The only thing "Ro" could think about was winning and Sheryl, they were inseparable. Life was good until, the mean streets of Philadelphia robbed "Ro" of his dreams.Every decision he made had consequences,and he paid the price.
In preparation for the 1944 Olympic Games, canceled due to W.W.II, Mussolini commissioned 60 eighteen-foot Herculean statues of white marble to surround his new arena. Hauntingly erotic, these statues were once relegated to the category of political kitsch, but have in recent times been recognised as objects of poetic beauty and merit. For twenty years Mott's b/w images of these statues have been sought by collectors and used by fashion and art directors. Now, they are available together at last in this deluxe edition, featuring an introduction by Giorgio Armani.
In perhaps the most creative and authoritative book on selling brands ever written, international business experts Keith Lincoln, Anthony Aconis and Lars Thomassen, reveal how the world's most successful brands sell themselves to today's increasingly demanding shoppers and retailers. As the world of mass communications evolves into the world of media of the masses the very concept of the brand is transforming - from branding to the shelf to branding from the shelf. Two years in the analysis Retailization is the largest study ever conducted on how corporations and their brands are dealing (or not dealing) with this new era. The study covering over twenty countries worldwide and interviews with some of the leading brand marketers has drawn on countless examples of both creative execution and retail impact. Retailization shows how to establish a business approach that can better meet the needs of today's shopping Kings and Queens by creating and activating revolutionary selling situations. The central thesis of this book is that corporations must undertake nothing less than a radical reinvention of how they reach their customers to sell their products. The shelf where products are sold is the new centre of the business and communications universe. The answer to how to get the most from this change lies in a radically new business philosophy - RETAILIZATION. Retailization presents an innovative and pragmatic step by step process to help businesses rethink, reimagine and restructure their entire business and brand efforts around the retail strategies and executions that can better meet the needs of today's shopping Kings and Queens. Research shows that we have as little as four seconds to get a shopper's attention. The authors explain what you need to do to guarantee that you own that four seconds from understanding your competitive arena and context to understanding the nature of today's shopper. From there they explain how you can optimize the creation of your products, your retail impact and your communications. Finally, they demonstrate how to activate the process through retailizing your entire organization from top to bottom and we how to verify the results.