Download Free Behavioral Insights Book in PDF and EPUB Free Download. You can read online Behavioral Insights and write the review.

The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this “automatic” side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior—rather than assumptions about it—to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples. These insights have opened up new ways of addressing some of the biggest challenges faced by societies, changing the way that governments, businesses, and nonprofits work in the process. This book shows how the approach is grounded in a concern with practical problems, the use of evidence about human behavior to address those problems, and experimentation to evaluate the impact of the solutions. It gives an overview of the approach's origins in psychology and behavioral economics, its early adoption by the UK's pioneering “nudge unit,” and its recent expansion into new areas. The book also provides examples from across different policy areas and guidance on how to run a behavioral insights project. Finally, the book outlines the limitations and ethical implications of the approach, and what the future holds for this fast-moving area.
- Foreword - Executive summary - Introduction - The dynamics of moral decision making - Integrity in the context of social interactions - Applying behavioural insights to integrity policies - References
The first decades of the twenty-first century have offered a remarkable shift in how policies are made as well as who designs them. Until this period, local, regional, and national policy advisors largely comprised economists, lawyers, and financial experts. But in an era when behavioral scientists are increasingly being asked to demonstrate the impact of their research, many are playing a much greater role in policy making across a range of sectors as a result. Written by a team of authors working across both academia and government, Behavioral Insights for Public Policy is the first textbook to fully examine how psychology can be applied to a range of public policy areas. It addresses a wide variety of topics from the origins of policy as well as major findings from behavioral economics and nudge theory, to large-scale applications of behavioral insights. The compilation is the first of its kind to broadly cover the underlying theory, history, major empirical examples, and practical applications to policy of nudges (or behavioral insights) for teaching and study in higher education. Featuring over 100 empirical examples of how behavioral insights are being used to address some of the most critical challenges faced globally, the book also includes a unique chapter from an organization actively implementing behavioral insights in policies along with various government institutions. Also featuring case studies looking at key policy issues, learning outcomes, a glossary of key terms, and an accompanying website, this important book will be essential reading for any student of applied psychology. It has also been produced for others interested in the topic from social, political, and economic sciences, as well as those in government looking for an overview of the key issues.
Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial “last mile” where consumers come to their website, store, or sales representatives and make a choice. In The Last Mile, Dilip Soman shows how to use insights from behavioral science in order to close that gap. Beginning with an introduction to the last mile problem and the concept of choice architecture, the book takes a deep dive into the psychology of choice, money, and time. It explains how to construct behavioral experiments and understand the data on preferences that they provide. Finally, it provides a range of practical tools with which to overcome common last mile difficulties. The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations’ last mile problems, whether they work in business, government, or the nonprofit sector. Appealing to anyone who was fascinated by Dan Ariely’s Predictably Irrational, Richard Thaler and Cass Sunstein’s Nudge, or Daniel Kahneman’s Thinking, Fast and Slow but was not sure how those insights could be practically applied, The Last Mile is full of solid, concrete advice on how to put the lessons of behavioral science to work.
There has been an increasing effort to integrate behavioral insights into public policy. These insights are often reliant on social psychological research and theory. However, in this relatively young field, policy interventions and behavioral insights are often built on laboratory-based psychological research with effects that can prove to be unstable in the 'real world'. In this Element, the author provides a brief history of how behavioral insights have been applied to complex policy problems. The author describes ways in which behavioral insights have been successful and where they have fallen short. In addition, the author examines unintended negative consequences of nudges and provides a more nuanced examination of their impacts on behavior change. Finally, the author concludes with a set of recommendations for generating more effective practical applications of psychology to the field of public policy.
Each year, many students with affordable college options and the academic skills needed to succeed do not enroll at all, enroll at institutions where they are not well-positioned for success, or drop out of college before earning a credential. Efforts to address these challenges have included changes in financial aid policy, increased availability of information, and enhanced academic support. This volume argues that the efficacy of these strategies can be improved by taking account of contemporary research on how students make choices. In Decision Making for Student Success, scholars from the fields of behavioral economics, education, and public policy explore contemporary research on decision-making and highlight behavioral insights that can improve postsecondary access and success. This exciting volume will provide scholars, researchers, and higher education administrators with valuable perspectives and low-cost strategies that they can employ to improve outcomes for underserved populations.
Bonnie V. Beaver provides a clear understanding of normal dog behaviors and the necessary tools to identify problem behaviors and their origins. "Canine Behavior" shows how to prevent, eradicate, or minimize unacceptable behaviors and build successful, lifelong relationships with one's dogs.
Behavioural insights (BI) are lessons derived from the behavioural and social sciences, including decision making, psychology, cognitive science, neuroscience, organisational and group behaviour.
A concrete guide that links the theory of behavioral finance with applications in financial products Behavioral finance is a rapidly expanding field, with major implications for the way in which the investment process is conducted. Behavioural Finance links the concepts of behavioral finance to measurable variables and smarter investment decision making. Comprehensive coverage relating theory to practical investment analysis provides a usable, practical guide for real-world situations.
Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Consumer research -- Micro-view of consumption -- Perceptual processes -- Learning and memory -- Personality, self, and motivation -- Attitude theory and behavior change -- Decision-making and involvement -- Macro-view of consumption -- Patterns of buyer behavior -- Groups, social processes, and communications -- Culture -- Where are we going? -- Ethics and social responsibility -- Future trends in consumer behavior -- Glossary -- Index.