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This ebook has a fixed layout and is best viewed on a widescreen, full-colour tablet. It was a certain character from The Simpsons who once said: “Homer no function beer well without.ˮ The same applies to their accompanying snacks. This cookbook is a celebration of the very best accompaniments to the very best beverage. Beer is enjoyed the world over, and wherever beer is imbibed, there’s usually some kind of deliciously salty snack to go with it. From the smaller snack fare like moreish Malaysian ikan bilis and Japanese otsumami to more substantial drinking food like spicy buffalo wings and currywurst, Beer Snacks brings you the world’s best of what to eat, while you drink. More of the international recipes in Beer Snacks include: Edamame (Japan), Boiled peanuts (USA), Chicharrón (Mexico), Pimientos de Padrón (Spain), Pickled onions (UK), Biltong (South Africa), Jalapeño poppers (USA), Masala peanuts (India), Salted egg French Fries
In five concise chapters, Rathbun offers 50 recipes for stuffed, skewered, baked, dipped, spreadable, and speedy party snacks.
The second edition of Ads to Icons examines current and future trends in advertising. Through 50 updated international case studies of new and iconic advertising campaigns, author Paul Springer identifies why they were successful and analyses their contribution to the continued development of advertising. New digital formats analysed include Google's AdSense and AdWords, which reworked their search facility as a revenue-generating advertising service. The growing potential of the Internet as an advertising vehicle is illustrated. This updated new edition includes an online campaign entitled Non Stop Fernando, a campaign that exploits the potential of online film. It also features the new Nike+ case study, which details Nike's third party association with Apple iPod through Nike+ and brought together Apple's digital know-how and music expertise with Nike's industry sector experience. The author shows how traditional media have been revitalised by the adoption of revolutionary approaches to their use, making the resulting adverts more creative and impactful than before. Other campaigns have extended beyond conventional formats, including the first personal SMS text messaging campaign for Cadbury chocolate and Levi's creation of a brand character, Flat Eric, to drive viral communication before the television commercials aired. Finally, the impact on the structure of agencies and job functions is discussed, illustrated by profiles of industry professionals.
As beer lovers well know, there has never been a better time to be a beer drinker. But all that beer begs for the right food to go with it! This collection serves up 65 globe-roaming and simple recipes from appetizers to snacks and main courses that go beyond typical pub grub with recommendations of beer styles and widely available must-try brews for each dish. Beer Bites is ideal for the growing cadre of craft beer lovers eager to explore the basics and nuances of beer and food pairings, whether they are hosting tasting nights or just enjoying one good brew at a time.
The potato chip has been one of America's favorite snacks since its accidental origin in a nineteenth-century kitchen. Crunch! A History of the Great American Potato Chip tells the story of this crispy, salty treat, from the early sales of locally made chips at corner groceries, county fairs, and cafes to the mass marketing and corporate consolidation of the modern snack food industry. Crunch! also uncovers a dark side of potato chip history, including a federal investigation of the snack food industry in the 1990s following widespread allegations of antitrust activity, illegal buyouts, and predatory pricing. In the wake of these "Great Potato Chip Wars," corporate snack divisions closed and dozens of family-owned companies went bankrupt. Yet, despite consolidation, many small chippers persist into the twenty-first century, as mom-and-pop companies and upstart "boutique" businesses serve both new consumers and markets with strong regional loyalties. Illustrated with images of early snack food paraphernalia and clever packaging from the glory days of American advertising art, Crunch! is an informative tour of large and small business in America and the vicissitudes of popular tastes.
An entertaining guidebook celebrating the food and people of New Orleans, highlighting nearly 250 eating spots, from sno-cone stands and food carts to famous restaurants. When Mario Batali was asked his favorite food city, he responded, “New Orleans, hands down.” No city has as many signature dishes, from gumbo and beignets to pralines and po boys, from muffuletta and Oysters Rockefeller to king cake and red beans and rice (every Monday night), all of which draw nearly 9 million hungry tourists to the city each year. Eat Dat New Orleans is a guidebook that celebrates both New Orleans’s food and its people. It highlights nearly 250 eating spots—sno-cone stands and food carts as well as famous restaurants—and spins tales of the city’s food lore, such as the controversial history of gumbo and the Shakespearean drama of restaurateur Owen Brennan and his heirs. Both first-time visitors and seasoned travelers will be helped by a series of appendixes that list restaurants by cuisine, culinary classes and tours, food festivals, and indispensable “best of” lists chosen by an A-list of the city’s food writers and media personalities, including Poppy Tooker, Lolis Eric Elie, Ian McNulty, Sara Roahen, Marcelle Bienvenu, Amy C. Sins, and Liz Williams.
Conventional wisdom on strategy is no longer a reliable guide. In Essential Advantage, Booz & Company's Cesare Mainardi and Paul Leinwand maintain that success in any market accrues to firms with coherence: a tight match between their strategic direction and the capabilities that make them unique. Achieving this clarity takes a sharpness of focus that only exceptional companies have mastered. This book helps you identify your firm's blend of strategic direction and distinctive capabilities that give it the "right to win" in its chosen markets. Based on extensive research and filled with company examples--including Amazon.com, Johnson & Johnson, Tata Sons, and Procter & Gamble--Essential Advantage helps you construct a coherent company in which the pieces reinforce each other instead of working at cross-purposes. The authors reveal: · Why you should focus on a system of a few aligned capabilities · How to identify the "way to play" in your market · How to design a strategy for well-modulated growth · How to align a portfolio of businesses behind your capability system · How your strategy clarifies growth, costs, and people decisions Few companies achieve a capability-driven "right to win" in their market. This book helps you position your firm to be among them.
Travelers can drink in all the atmosphere, history, and beer that Munich has to offer with this updated guide to the best watering holes in the beer-drinking capital of the world. More than 70 of Munich's best beer gardens, beer halls, pubs, and late-night hot spots are listed in detail. The colorful histories behind them are included, along with detailed maps and instructions on how to find each place. Information on Oktoberfest and other beer festivals make this guide as practical as it is entertaining. This revised edition pays for itself three times over with the enclosed beer coupons from some of Munich's most prized beer gardens. From Am Hopfengarten to Zur Schwaige, this guide's wisdom will make any trip to the Beer City a truly unforgettable travel experience.
Make this your go to guide for entertaining, finger foods, and everything you need to make your next gathering Instagram-worthy. "This book is pure delight, and Elizabeth's joyful energy is alive on every page. I'm going to be leaning hard into these vibrant, playful and delicious foods. Every recipes are an instant portal to relax mode--I want to be sitting by a pool eating Poke nachos, and Prosciutto and melon or huddled around Green Suiza Chicken Enchiladas with friends, now." -Sarah Copeland, Author of Every Day is Saturday, The Newlywed Cookbook and Instant Family Meals "Elizabeth’s approach to entertaining is enviably effortless (have you seen her backyard gatherings?!), and I can only dream of being half the hostess she is. Luckily for me, she’s sharing her best recipes and tips in Everyday Entertaining, so that I, too, can impress my guests with ease. Just wait 'til you see the cheeseboards!" -Grace Elkus, Food Director "Everyday Entertaining is full of delicious and inspiring recipes and accompanied by stunning imagery. The layouts and details are fantastic. Elizabeth has filled these pages with charm and creativity. Every hostess needs a copy of this book!" -Courtney Whitmore, author of The Southern Entertainer's Cookbook and Pizzazzerie.com Master over 110 inspirational recipes that will make your next ?soiree go with a bang! Elizabeth Van Lierdes and her College Housewife blog boast over 6m followers. In the Everyday Entertaining you’ll understand why. Make this your go to guide to entertaining, finger foods, table settings and everything you need to make your next gathering Instagram-worthy