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Build an iconic shopping experience that your customers love—and a work environment that your employees love being a part of—using this blueprint from Trader Joe’s visionary founder, Joe Coulombe. Infuse your organization with a distinct personality and culture that draws customers in a way that simply competing on price cannot. Joe Coulombe founded what would become Trader Joe’s in the late 1960s and helped shape it into the beloved, quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. He brought in unusual products from around the world and promoted them in the Fearless Flyer, providing customers with background on how they were sourced and their nutritional value. He also gave the stores a tiki theme to reinforce the exotic trader ship concept with employees wearing Hawaiian shirts. In this way, Joe laid down a blueprint for other business owners to follow to build their own unique shopping experience that customers love, and a work environment that employees love being a part of. In Becoming Trader Joe, Joe shares the lessons he learned by challenging the status quo and rethinking the way a business operates. He shows readers of all types: How moving from a pure analytical approach to a more creative, problem-solving approach can drive innovation. How finding an affluent niche of passionate customers can be a better strategy than competing on price and volume. How questioning all aspects of the way you do business leads to powerful results. How to build a business around your values and identity.
Coulombe founded what would become Trader Joe's in the late 1960s and helped shape it into the quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. Buying unusual products from around the world, he provided customers with background on how they were sourced and their nutritional value. Here he shares the lessons he learned by challenging the status quo and rethinking the way a business operates. -- adapted from back cover and Amazon info
ISBN 978-0-9799384-1-2 replaces ISBN 978-0-9799384-0-5 Easy, quick, and delicious recipes using ingredients from Trader Joe's stores.
The first-person account of the family that changed the American retail landscape that Dave Ramsey calls a must-read. Longtime Dollar General CEO Cal Turner, Jr. shares his extraordinary life as heir to the company founded by his father, Cal Turner, Sr., and his grandfather, a dirt farmer turned Depression-era entrepreneur. Cal's narrative is at its heart a father-son story, from his childhood in Scottsville, Kentucky, where business and family were one, to the triumph of reaching the Fortune 300 -- at the cost of risking that very father/son relationship. Cal shares how the small-town values with which he was raised helped him guide Dollar General from family enterprise to national powerhouse. Chronicling three generations of a successful family with very different leadership styles, Cal Jr. shares a wealth of wisdom from a lifetime on the entrepreneurial front lines. He shows how his grandfather turned a third-grade education into an asset for success. He reveals how his driven father hatched the game-changing dollar price point strategy and why it worked. And he explains how he found his own leadership style when he took his place at the helm -- values-based, people-oriented, and pragmatic. Cal's story provides a riveting look at the family love and drama behind Dollar General's spectacular rise, pays homage to the working-class people whose no-frills needs helped determine its rock-bottom prices, and shares the life and lessons of one of America's most compelling business leaders.
Are you intimidated by day trading? Think it's only for the select few who are savvy with stocks or are financial savants? Well, think again, because anyone can master day trading—and once you learn the basic techniques, it's possible to make a boatload of money! In this entry-level guide to day trading, MarketWatch columnist and financial journalist Michael Sincere assumes you know nothing. Zip. Zero. Inside, he shows you how to get started and breaks day trading down by clearly explaining: -What computer equipment you'll need -How much money is required -The technical jargon of day trading -Key strategies you'll employ while trading -How you can manage risk Most important, Sincere lets you in on the biggest secret of all: how to master the mind game of day trading. Thousands of day traders have watched their bank accounts balloon thanks to Wall Street. Now you can get into the market and enter their coveted ranks.
In the tradition of Fast Food Nation and The Omnivore's Dilemma, an extraordinary investigation into the human lives at the heart of the American grocery store What does it take to run the American supermarket? How do products get to shelves? Who sets the price? And who suffers the consequences of increased convenience end efficiency? In this alarming exposé, author Benjamin Lorr pulls back the curtain on this highly secretive industry. Combining deep sourcing, immersive reporting, and compulsively readable prose, Lorr leads a wild investigation in which we learn: • The secrets of Trader Joe’s success from Trader Joe himself • Why truckers call their job “sharecropping on wheels” • What it takes for a product to earn certification labels like “organic” and “fair trade” • The struggles entrepreneurs face as they fight for shelf space, including essential tips, tricks, and traps for any new food business • The truth behind the alarming slave trade in the shrimp industry The result is a page-turning portrait of an industry in flux, filled with the passion, ingenuity, and exploitation required to make this everyday miracle continue to function. The product of five years of research and hundreds of interviews across every level of the industry, The Secret Life of Groceries delivers powerful social commentary on the inherently American quest for more and the social costs therein.
"Wholly riveting." --New York Times Book Review "Justine Bateman was famous before selfies replaced autographs, and bags of fan mail gave way to Twitter shitstorms. And here's the good news: she took notes along the way. Justine steps through the looking glass of her own celebrity, shatters it, and pieces together, beyond the shards and splinters, a reflection of her true self. The transformation is breathtaking. Revelatory and raucous, fascinating and frightening, Fame is a hell of a ride." --Michael J. Fox, actor, author of A Funny Thing Happened on the Way to the Future "In a new book, Fame: The Hijacking of Reality, the two-time Emmy nominee takes a raw look at the culture of celebrity, reflecting on her stardom at its dizzying peak--and the 'disconcerting' feeling as it began to fade." --People Magazine A Book Soup (Los Angeles, CA) best seller, October 15–21, 2018 "As the title Fame: The Hijacking of Reality more than implies, this is a book about the complicated aspects of all things fame." --Vanity Fair "Bateman digs into the out-of-control nature of being famous, its psychological aftermath and why we all can't get enough of it." --New York Post "The Family Ties alum has written the rawest, bleakest book on fame you're ever likely to read. Bateman's close-up of the celeb experience features vivid encounters with misogyny, painful meditations on aging in Hollywood, and no shortage of theses on social media's wrath." --Entertainment Weekly "Bateman addresses the reader directly, pouring out her thoughts in a rapid-fire, conversational style. (Hunter S. Thompson is saluted in the acknowledgments.)...But her jittery delivery suits the material--the manic sugar high of celebrity and its inevitable crash. Bateman takes the reader through her entire fame cycle, from TV megastar, whose first movie role was alongside Julia Roberts, to her quieter life today as a filmmaker. She is as relentless with herself as she is with others." --Washington Post "While Bateman's new book Fame: The Hijacking of Reality (out now) touches on the former teen starlet's experience in the public eye, it's not a memoir. Far from it, in fact--it's instead an intense meditation on the nature of fame, and a glimpse into the repercussions it has on both the individual experiencing it and the society that keeps the concept alive." --Entertainment Weekly "Bateman takes an unsentimental look at the nature of celebrity worship in her first book, Fame: The Hijacking of Reality." --LA Weekly Entertainment shows, magazines, websites, and other channels continuously report the latest sightings, heartbreaks, and triumphs of the famous to a seemingly insatiable public. Millions of people go to enormous lengths to achieve Fame. Fame is woven into our lives in ways that may have been unimaginable in years past. And yet, is Fame even real? Contrary to tangible realities, Fame is one of those "realities" that we, as a society, have made. Why is that and what is it about Fame that drives us to spend so much time, money, and focus to create the framework that maintains its health? Mining decades of experience, writer, director, producer, and actress Justine Bateman writes a visceral, intimate look at the experience of Fame. Combining the internal reality-shift of the famous, theories on the public's behavior at each stage of a famous person's career, and the experiences of other famous performers, Bateman takes the reader inside and outside the emotions of Fame. The book includes twenty-four color photographs to highlight her analysis.
In the tradition of bestsellers such as Shoe Dog, Authentic is a surprisingly candid, compelling memoir by a high school dropout who went on to establish one of the world's most iconic brands. You may not have known their creator, but you certainly know the shoes: for more than four generations, Vans shoes have been synonymous with cool. Now in Authentic, a memoir written by Paul Van Doren and published just before his May 2021 death, the charismatic founder of Vans shares his story of heading West and capturing the American dream. Authentic is a celebration of Van Doren's remarkable life and the iconic brand he built, beloved by skateboarders, creatives, and fans everywhere for its laid-back, colorful SoCal vibe, and famous for its people-oriented company culture. In Authentic, he shares his unlikely journey from high-school dropout to sneaker-industry legend. A blue-collar kid with no higher education and zero retail experience, Van Doren started out as a 16-year-old "service boy" at a local rubber factory. Over the next few decades, he leveraged a knack for numbers, a genius for efficiency, and the know-how to make a great canvas tennis shoe into an all-American success story. What began as a family shoe business has today evolved into a globally recognized brand with billions of dollars of annual revenue. Van Doren is not just an entrepreneur, he's an innovator. In 1966, when the first House of Vans store opened, there were no stand-alone retail stores just for sneakers. Paul's bold experiments in product design, distribution, and marketing (Why not sell custom shoes? Single shoes?), aided by legions of fans — skateboarders, surfers, even Sean Penn wearing Vans' famous checkerboard slip-on shoe in the film Fast Times at Ridgemont High — made Vans a household name. But there was also back-breaking work, a shocking bankruptcy, family turmoil, and a profound shift in how customers think about athletic shoes. The book details Van Doren's personal life, but also hard-won business lessons learned over six turbulent decades in the shoe trade: the importance of deep-rooted values, of improvisation, of vision (and revision), and above all, of valuing people over profits. Authentic is Paul Van Doren's written legacy and his lessons for the innovators of tomorrow. Bracingly forthright and totally entertaining, Authentic is a business memoir by an American original.