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Can your business handle any challenge that strikes? The business world can be challenging and unpredictable, not unlike the field of battle. So often business leaders may know their product or service well but may not be trained in the art of steering their business through the tumultuous landscape of uncertain times. By adopting and embracing the mindset and skills of a warrior, business leaders can create resilient teams that can conquer any challenge. In Be a Business Warrior, Nipendra and Rita Singh empower you with the drive and strategy to become the leader that can overcome any obstacle. From preparing your business for challenges, to confidently and courageously leading your organization in the face of commercial threats, to the mental agility that helps you outmaneuver your opponents or treacherous trends in the marketplace, the Singhs’ collective business acumen will set you on the path to success.
The Way of the Warrior in Business shows you how to become a guerrilla marketing expert: you'll learn how to apply the military strategies and tactics of Sun-Tzu, Mao Tse-Tung, the U.S. Army, and others to attack your competitors, invade attractive markets, and defend market share to maximize your sales and profits. The book provides assessment tools, checklists, action plans, and marketing tactics that you can use to: Win price wars, product wars, promotion wars, and channels of distribution wars; Repel attacks from big-name brands and actually defeat them; Win the battle for your customer's mind by positioning your brand appropriately; Effectively market your products and services - and yourself; Plan well - decide on the right things to do and do them right; Become more creative and out-think your competitors; Negotiate well and persuade people to do what you want them to do. Whether you're the marketing manager of a Fortune 500 company or an entrepreneur or small business owner, The Way of the Warrior in Business will show you how to make winning a habit.
Unleash Your Business Warrior is a revolutionary guide designed for ambitious professionals seeking to conquer the modern workplace. U.S. Marine Corps veteran-turned-business executive, Erik Therwanger, opens the arsenal of proven military tactics and skillfully adapts them for corporate triumph, by bridging the gap between military precision and business strategy. Trade push-ups for powerful mindsets and dive into 'Tactical Translations', a treasure trove of military tactics reimagined to enhance productivity, goal-setting, and initiative at work. Expect succinct snapshots, profound insights, and firsthand accounts that shed light on the path to personal and professional success. Therwanger's approach fosters alignment within oneself, their teams, and their organization, elevating their business identity to new heights. Those armed with this resource won't just understand these tactics - they'll live them, unlocking their full potential in the modern corporate arena. Unleash Your Business Warrior is more than just a guide—it's a catalyst to becoming the champion of one’s own business battlefield.
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