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Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone. This is the first book to offer a sustained critical analysis of this new cultural development. Branding Television examines the industrial, regulatory and technological changes since the 1980s in the UK and the USA that have led to the adoption of branding as broadcasters have attempted to manage the behaviour of viewers and the values associated with their channels, services and programmes in a world of increased choice and interactivity. Wide-ranging case studies drawn from commercial, public service, network and cable/satellite television (from NBC and HBO to MTV, and from BBC and Channel 4 to UKTV and Sky) analyse the role of marketing and design in branding channels and corporations, and the development of programmes as brands. Exploring both successful and controversial uses of branding, this book asks what problems there are in creating television brands and whether branding supports or undermines commercial and public service broadcasting. Branding Television extends and complicates our understanding of the changes to television over the past 30 years and of the role of branding in contemporary Western culture. It will be of particular interest to students and researchers in television studies, but also in creative industries and media and cultural studies more generally.
Incorporating HC 945-i, session 2008-09
This collection is a wide-ranging exploration of contemporary British television drama and its representations of social class. Through early studio-set plays, soap operas and period drama, the volume demonstrates how class provides a bridge across multiple genres and traditions of television drama. The authors trace this thematic emphasis into the present day, offering fascinating new insights into the national conversation around class and identity in Britain today. The chapters engage with a range of topics including authorial explorations of Stephen Poliakoff and Jimmy McGovern, case studies of television performers Maxine Peake and Jimmy Nail, and discussions of the sitcom genre and animation form. This book offers new perspectives on popular British television shows such as Goodnight Sweetheart and Footballers’ Wives, and analysis of more recent series such as Peaky Blinders and This is England.
A growing interest in political Islam, also called Islamism, has assumed significant ideological and intellectual dimensions especially in recent years. Rather than viewing it as Islam versus the rest, or tradition against modernity, this volume, without overlooking the tensions, also acknowledges the mutualities. It centres on issues such as the Rushdie affair, conflictive pluralism in South Asia and its linkages with the crucial regional themes like the Kashmir dispute, Iranian revolution, civil war in Afghanicstan and Western public diplomacy.
This first collection focuses on new content, language and the role of visual images in news reporting. It includes a full introduction by John Eldridge to the Group's work over the past two decades.