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The fifth book in the Basics Design Series, Colour by Gavin Ambrose and Paul Harris examines in detail two distinct areas of colour usage in design. Firstly the book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information the book then tackles how to control colour in a design in order to achieve a desired effect or fulfill a specific brief. Starting with the basic principles of colour how light works, colour wheels, colour combinations and harmonies the book builds on these principles and explains how the designer, or design student, can accurately and intentionally control colour. Examples from contemporary designers that push the envelope of colour in design are used to bring the principles under discussion alive. These examples demonstrate how the many substrates and printing techniques, including coloured paper stocks and unusual and innovative ink combinations, can dramatically alter the impact of a design.
Basics Design 05: Colour is a guide to the use of colour in graphic design. Colour is used to represent thoughts and emotions in a way that no other element of design can. This book explores in depth what colours mean; their inherent associations and cultural connotations. It then tackles how to control colour in a design in order to achieve a desired effect or to fulfil a specific brief. Starting with the basic principles of colour – how light works, colour wheels, colour combinations and harmonies – the book builds on these principles and explains how the designer can accurately and intentionally control colour.
Presenting a fresh perspective on the basic principles and practices of contemporary drawing styles, this work describes the process of fashion drawing, offers advice on the selection of materials and media, discusses the stylized proportions of the fashion figure, and more.
Examines the two distinct areas of color usage in design. This book explores what colors mean, their inherent associations and their cultural connotations. It then tackles how to control color in a design in order to achieve a desired effect or fulfill a specific brief. Suitable for visual arts students, this title provides them a theoretical and practical exploration of each of the fundamental topics within the discipline of Graphic Design. It demonstrates how a creative approach to format selection and presentation space can produce dramatic results in both print and digital media..
Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.
The Fundamentals of Creative Design (second edition) is an update to the popular first edition of the same name, in which Gavin Ambrose and Paul Harris introduce students to the various aspects of the graphic design. This volume provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish. This updated edition includes new and revised content and images, giving the volume a more contemporary feel.
1000's of colour combinations.
This textbook/workbook trains students' eyes to develop a visual understanding of color and the principles of design through guided observation and engaging activities. Lavishly illustrated with full-color graphics and photos, the book demonstrates how color and other design elements are combined in nature and the visual arts. Part One presents color, the most immediately noticeable element of design. Part Two integrates color with the other design elements and shows how they interact according to the principles of design. Students can apply their learning by completing a series of activities and record their work with photos for future reference.
A unique study of lectionaries and graphic design as a site of biblical reception How artists portrayed the Bible in large canvas paintings is frequently the subject of scholarly exploration, yet the presentation of biblical texts in contemporary graphic designs has been largely ignored. In this book Amanda Dillon engages multimodal analysis, a method of semiotic discourse, to explore how visual composition, texture, color, directionality, framing, angle, representations, and interactions produce potential meanings for biblical graphic designs. Dillon focuses on the artworks of two American graphic designers—the woodcuts designed by Meinrad Craighead for the Roman Catholic Sunday Missal and Nicholas Markell’s illustrations for the worship books of the Evangelical Lutheran Church in America—to present the merits of multimodal analysis for biblical reception history.
Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With this book, designers will: —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order —See how known pairings and selection methods can be used in real-world projects —Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations —Realize the basic tenets of color theory as it is broken down into clear and actionable directives —Uncover tips and techniques for using color in client-based design work Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!