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The Army and joint force must adapt and prepare for large-scale combat operations in highly contested, lethality to exploit. The reduction of friendly, forward-stationedforces, significant reductions in capability and capacity across the entire joint force, and the pace of modernizationmake it imperative that we do everything possible to prepare for worst-case scenarios. We must be ready to winwith the forces we have, and having the right doctrine is a critical part
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The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry. This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry.