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Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.
Subordinated King (Melekh Evyon, [Hebrew]) studies the conception of kingship, and its status, powers and authority in Talmudic literature. The book deals with the conception of Kingship against the background of the different approaches to kingship both in Biblical literature and in the political views prevalent in the Roman Empire. In the bible one finds three (exclusive) approaches to kingship: rejection of the king as a legitimate political institution - since God is the (political) king; a version of royal theology according to which the king is divine (or sacral); and a view that God is not a political king yet the king has no divine or sacral dimension. The king is flesh and blood; hence his authority and power are limited. He is a Subordinated King. While the first conception in its day to day realization is close to anarchy, according to the second conception the king holds all the powers in foreign and domestic affairs, in the law, economy, administration, army, and especially in the religious and the ceremonial realms. In contrast, the third conception subscribes to the principle of separation of powers: between the King, and the high court (Sanhedrin, bet ha-din ha-gadol), the priests and the prophets. The sages of the Mishnah and Talmud were well aware of these three conceptions. In the legal-halakhic parts of the Talmudic literature (Mishnah, Tosefta, parts of the halakhic midrash, and the halakhic discussions in the Babylonian and Palestinian Talmuds) the Sages followed the third conception of kingship, restructuring it according to their theological and socio-political views. When compared to the theological-political views common in the ancient near east and in late antiquity the political model designed by the Talmudic sages is a genuine innovation. Nonetheless, there are in the aggadic (non-halakhic) parts of the Talmudic literature echoes of the other two biblical conceptions of kingship, which undermine the conception that constitutes the halakhic sources.
Knowledge Management has evolved into one of the most important streams of management research, affecting organizations of all types at many different levels. The Encyclopedia of Knowledge Management, Second Edition provides a compendium of terms, definitions and explanations of concepts, processes and acronyms addressing the challenges of knowledge management. This two-volume collection covers all aspects of this critical discipline, which range from knowledge identification and representation, to the impact of Knowledge Management Systems on organizational culture, to the significant integration and cost issues being faced by Human Resources, MIS/IT, and production departments.
Tumor immunology and immunotherapy provides a comprehensive account of cancer immunity and immunotherapy. Examining recent results, current areas of interest and the specific issues that are affecting the research and development of vaccines, this book provides insight into how these problems may be overcome as viewed by leaders in the field.
In January 1998 leading scholars from Europe, the United States, and Israel in the fields of medieval encyclopedias (Arabic, Latin and Hebrew) and medieval Jewish philosophy and science gathered together at Bar-Ilan University in Ramat-Gan, Israel, for an international conference on medieval Hebrew encyclopedias of science and philosophy. The primary purpose of the conference was to explore and define the structure, sources, nature, and characteristics of the medieval Hebrew encyclopedias of science and philosophy. This book, the first to devote itself to the medieval Hebrew encyclopedias of science and philosophy, contains revised versions of the papers that were prepared for this conference. This volume also includes an annotated translation of Moritz Steinschneider's groundbreaking discussion of this subject in his Die hebraeischen Übersetzungen. The Medieval Hebrew Encyclopedias of Science and Philosophy will be of particular interest to students of medieval philosophy and science, Jewish intellectual history, the history of ideas, and pre-modern Western encyclopedias.
This book traces the development of Holocaust research in Israel from the late 1940s, its consolidation as an academic subject, and the establishment and development of Yad Vashem. It contextualises this evolution in terms of developments in Europe and the US as well as public discourse on the Holocaust.
It was Faraday who in 1821 said that there are three necessary stages of useful research. The first to begin it, the second to· end it, and the third 1 to publish it. There has since indeed been so much research and publication that we have become increasingly alarmed by the galloping proliferation of scientific information produced in relation to the user's ability to retrieve and consume it effectively, conveniently and creatively. In 1948, to deal with this concern, the Royal Society Scientific Infor 1 mation Conference held in London spanned the whole realm of scientific in formation. Sir Robert Robinson, President of the Royal Society, in his open ing address noted that "the study of scientific information services in all its ramifications has enormous scope", and the London conference dealt with scientific publication, format, editorial policy, subject grouping, organiza tion, abstracting, reviews, classification, indexing and training of infor mation officers. It was about this time that information science began to develop more on the retrieval end, so it seems logical that the first editors' group founded in 1949 was ICSU AB, the International Council of Scientific Unions Abstract ing Board. In 1958 the National Academy of Sciences International Conference of 2 Scientific Information in Washington limited its interests and expanded on the later phases of the life cycle of information - storage and retrieval.
The conventional understanding of Israeli foreign policy has been that it is a relatively new phenomenon, with some claiming that the ‘Jewish People’ is an invention by mid-19th century Jewish historians, or simply an ‘imagined community’. This book disputes these claims by demonstrating that the Jews have a tradition of foreign relations based on an historical political tradition that goes back thousands of years, and that this tradition has been carried over to the State of Israel. The Jewish political tradition in foreign policy has always been defensive-oriented, whether under sovereignty or in the Diaspora. Power has generally been only a means for achieving survival rather than a goal in itself, whereas Jewish national identity has always been related to historical Zion. In order to explore the question of whether it is possible to identify patterns of international behaviour in the foreign policy of the Jews, the book begins with the Bible and continues through the period of the First and Second Temples, then looks at the long generations when the Jewish people were stateless, and ultimately concludes with an examination of the sovereign Jewish state of Israel. The underlying assumption is that an understanding of these characteristics will allow us to derive a better understanding of the Jewish origins of Israel’s foreign policy, which should in turn help to eliminate many of the harshest criticisms of Israel’s foreign policy. By presenting a nuanced and intricate examination of longstanding Jewish foreign policy principles, this book will appeal to students and scholars of Jewish Studies, Israeli Studies, International Relations and anyone with an interest in the relationship between religion and foreign policy.