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Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.
Searching for Friday's Child is the story of one young man and the closeness he shared with his family...a closeness which held them all together throughout the harrowing days of World War II in spite of their separation by many geographical miles. Howard Irish, graduated less than a year from Michigan State College is called to active duty with the Coast Artillery branch of the Army in May of 1941. In August he is sent to the Philippine Islands in the Pacific to what seems at the time to be a country club assignment. Corregidor Island, lush and tropical, is filled with enviable recreational pursuits, friends, servants. Life takes on a relaxed easy air. Howard notes, however, that the West Point graduates who are his superior officers are much more sharp than any he has served under heretofore. Undercurrents of impending war causes him to naively think..."we sorta wish that if a war is going to start it would hurry up because it wouldn't take long." Howard enjoys many aspects of the Philippines but he misses his family and the girl he left behind who had so desperately wanted to marry him before he left. Howard writes long detailed letters home to his family and girlfriend. His mother saved all of his letters. After December 7, 1941 when Japan attacked Pearl Harbor and portions of the Philippine Islands she had no information at all as to what had happened to her son. She wrote tirelessly to anyone who might know him or know someone who might possibly have come in contact with him. More than fifty years later Howard's sister opens the letters, telegrams and clippings her mother saved and finds herself compelled to continue her mother's pursuit for information. Searching for Friday's Child chronicles Howard's story in unexpected and rewarding ways. A story to touch your heart and remember.
Detailed and timely information on accommodations, restaurants, and local attractions highlight these updated travel guides, which feature all-new covers, a dramatic visual design, symbols to indicate budget options, must-see ratings, multi-day itineraries, Smart Travel Tips, helpful bulleted maps, tips on transportation, guidelines for shopping excursions, and other valuable features. Original.
Written by locals, Fodor's travel guides have been offering expert advice for all tastes and budgets for 80 years. Oahu is the most popular Hawaiian island, with excellent resorts, beautiful scenery, and extensive opportunities for activities both on the water and on land. This guide covers all the popular areas of the island, including Honolulu, Waikiki, and the North Shore. This travel guide includes: · Dozens of full-color maps · Hundreds of hotel and restaurant recommendations, with Fodor's Choice designating our top picks · Multiple itineraries to explore the top attractions and what’s off the beaten path · Major sights such as Kailua Beach, Kaena Point, Chinatown, and Manoa Valley · Coverage of Honolulu, Southeast Oahu, Windward Oahu, The North Shore, Central Oahu, West Oahu Planning to visit more of Hawaii? Check out Fodor's travel guides to Hawaii, Maui, Kauai, and Big Island.
Winner of the 2012 Ka Palapala Po'okela Award for Excellence in Natural Science The World of Bananas in Hawai'i: Then and Now--unique, comprehensive, colorful, authoritative, readable and with over 1,900 color illustrations--culminates nine years of exhaustive library research coupled with painstaking field and agricultural investigations in Hawai'i and other Pacific islands. It is the first book about bananas in Hawai'i and a major contribution to Hawaiian culture. It is also the first attempt to trace banana/plantain evolution within the Pacific. Truly a "banana bible," it is written in highly accessible prose embracing a broad array of topics. Lavishly illustrated, it covers virtually every edible and inedible banana in Hawai'i, Polynesian introduced and international, including the spectacular ornamentals and fe'i. The World of Bananas reflects a deep respect for Hawaiian oral history and esteemed post-contact literature, reviving long-forgotten traditional foods, chants, crafts, and everyday clothing woven from bananas. As a result of Angela Kepler's 30-year Pacific-wide ecological research, readers will encounter original ideas (e.g., how migrant seabirds likely guided Marquesan seafarers to colonize Hawai'i) and delight in the multihued tapestry of true-to-life banana tales from the nebulous dawn of Hawaiian history to the present (e.g., the rediscovery of legendary banana groves). The authors shed fascinating new light on Hawai'i's little-known "pregnant" banana, mai'a hāpai, and resurrect a long-forgotten minor goddess, Hina-'ea, whose curative mai'a lele banana once healed vitamin A deficiencies in children. Interweaving extensive original research with judicious gleanings from a tiny worldwide network of banana specialists, this book provides new, dependable, and pictorial descriptions for 140 living varieties and 22 kinship groups, illustrated keys separating similar cultivars, hundreds of name synonyms, and information on pesticide-free care and maintenance, nutritional deficiencies, and troubleshooting pests/diseases. The mouth-watering recipe chapter includes savory dishes such as banana mayonnaise and meat-plantain casseroles.
For Dummies Travel guides are the ultimate user-friendly trip planners, combining the broad appeal and time-tested features of the For Dummies series with up-to-the-minute advice and information from the experts at Frommer's. Our authors make sure that you'll truly experience the spirit of aloha. With Hawaii for Dummies in hand, you'll know where to find secluded beaches; the best outfitters to choose for everything from diving to deep-sea fishing; and where to find the top galleries and shops. Inside you'll also find extensive coverage of the best hotels for every budget; information on where to sip a mai tai or a cup of Kona Joe; and valuable advice on finding the best airfares and package deals. Whether you want to watch the fiery spectacle at the Big Island's volcano, play a challenging round of golf, snorkel with sea turtles, or simply kick back to watch the sunset, this guide will help you find your island paradise.
For the independent traveler looking to go beyond tourist luaus and snorkel cruises, this new edition guides you to the best Oahu has to offer. Honolulu resident Stacy Pope guides you to the best of Oahu’s cafe´s and hotels, shopping hotspots and hip nightclubs, museums and archaeological sites, and, of course, its most stunning beaches and hidden trails. To live like a local (even for a week!) and to fully appreciate Hawaii’s unique culture, make this book your ultimate island companion.
This New York Times bestselling book is filled with hundreds of fun, deceptively simple, budget-friendly ideas for sprucing up your home. With two home renovations under their (tool) belts and millions of hits per month on their blog YoungHouseLove.com, Sherry and John Petersik are home-improvement enthusiasts primed to pass on a slew of projects, tricks, and techniques to do-it-yourselfers of all levels. Packed with 243 tips and ideas—both classic and unexpected—and more than 400 photographs and illustrations, this is a book that readers will return to again and again for the creative projects and easy-to-follow instructions in the relatable voice the Petersiks are known for. Learn to trick out a thrift-store mirror, spice up plain old roller shades, "hack" your Ikea table to create three distinct looks, and so much more.