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A Baker's Guide To Content Marketing is a book that arms you with the knowledge, tools, ideas, and inspiration you need to start, grow, and sustain your business online. If you carry out research, you would find that most people who moved their cake/bakery businesses online recorded higher sales, online presence, and market influence.Many of us in the baking industry have the skills and talent for the business and have gotten our dreams off the ground and in motion. But having that alone is not enough, as the world has gone digital as well as most businesses. Your cake/bakery business should not be left behind.WHO IS THIS BOOK FOR?This book is for you, if: -You own a cake or bakery business but have no idea of what content marketing is all about and why you need it for your business.-You are a baker who's about to start your cake or bakery business online.-You just started your cake or bakery business online. -Your cake/bakery business is established online, but you have no audience, followers, or traffic (potential online customers).-You are frustrated because you have no idea on how to create value-packed content for your website/blog/page.-Your audience becomes less active because they are tired of the kind of content you give out (e.g. picture posts with just 10 - 20 likes).-You have content ideas but have no idea about the tools you can use in making them a reality.-And so much more.THIS BOOK OFFERS YOU: -Knowledge of what content creation and marketing is all about.-Goal setting and how to define the purpose of your business.-Knowledge of content marketing funnel and how to apply it to your business.-What you need to know about content marketing strategies.-Over 25+ online business toolkit to start your business online-Over 40+ content creation toolkit for visual posts, videos, eBooks/articles, social media, etc.-Over 70+ content marketing ideas for blog posts/articles, videos, online courses, email newsletter, eBooks and webinars-Content promotion platforms and ideas for your businessWHAT BENEFITS WILL YOU GAIN FROM THIS BOOK?-Content ideas for social media, videos, webinars/online courses, eBooks, etc., that would keep your blog/page/website busy, value-packed, and engaged up to 6 months and above.-You are armed with tools to use in creating quality/professional content (e.g. image posts, audio-visuals, videos, etc.) and digital products you can sell later, just like this eBook. -More traffic/audience/followers who subsequently become your customers, and you end up generating funds up to six-figures and more.-Growth in the structure of your cake/bakery business, contracts, influence, and sales.-You save more time and become less stressed out when you have access to automation tools (e.g. Recurpost/Appointment scheduler), that controls the posting of your content across your different platforms automatically.-And so much more...For your business to grow online and for you to achieve a six-figure boost in your business online, you need content creation and marketing.
The Business of Baking gives people interested in owning a sweet food business the skills, knowledge and inspiration to move their business dreams forward.
While thousands of books on baking are in print aimed at food service operators, culinary art instruction, and consumers, relatively few professional publications exist that cover the science and technology of baking. In Bakery Products: Science and Technology, nearly 50 professionals from industry, government, and academia contribute their perspectives on the state of baking today. The latest scientific developments, technological processes, and engineering principles are described as they relate to the essentials of baking. Coverage is extensive and includes: raw materials and ingredients, from wheat flours to sweeteners, yeast, and functional additives; the principles of baking, such as mixing processes, doughmaking, fermentation, and sensory evaluation; manufacturing considerations for bread and other bakery products, including quality control and enzymes; special bakery products, ranging from manufacture of cakes, cookies, muffins, bagels, and pretzels to dietetic bakery products, gluten-free cereal-based products; and specialty bakery items from around the world, including Italian bakery foods. Blending the technical aspects of baking with the freshest scientific research, Bakery Products: Science and Technology has all the finest ingredients to serve the most demanding appetites of food science professionals, researchers, and students.
Home-based baking is one of America’s best-kept business secrets. This sleeper industry offers even novice bakers the opportunity to bake from home for profit using tried and true recipes and equipment already on hand. And yet its many rules and how-tos are so elusive that few people out there who love to bake and dream of taking their products from the kitchen to the market actually end up doing so. Enter How to Start a Home-Based Bakery Business—the first book to cover every essential aspect of planning, starting, and running such a business successfully.
An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. The E-Myth Revisited will help you grow your business in a productive, assured way.
Baking, referred to as the oldest form of cooking, is used for producing everyday products like bread, cakes, pastries, pies, cookies, and donuts. These products are prepared using various ingredients like grain-based flour, water and leavening agents. They are considered fast-moving consumer goods (FMCG) and are consumed daily. Owing to their palatability, appearance and easily digestible nature, they are highly preferred for both formal and informal occasions. Nowadays, most traditional baking methods have been replaced by modern machines. This shift has enabled manufacturers to introduce innovative bakery products with different ingredients, flavors, shapes and sizes. The book is invaluable reading for those starting their own baking business or any baker looking to improve their existing business in order to increase profits. The Global Bakery Market size is predicted to reach USD 4.36 billion by 2030 with a CAGR of 3.8% from 2020-2030. Bakery products are a part of the processed food class. They include cake, pastries, biscuits, bread, breakfast cereals, and customized baker products. The growing per-capita consumption trends of bakeshop products indicates the untapped growth potential. The market potential is high particularly in the growing markets of Asia and South America; whereby, client demand is increasing for ready to eat bakery products, as a results of the influence of Western culture and additionally for its convenience. The book covers various aspects related to different bakery products with their manufacturing process and also provides contact details of raw material, plant and machinery suppliers with equipment photographs and their technical specifications. It provides a thorough understanding of the many new developments shaping the industry and offers detailed technical coverage of the manufacturing processes of bakery products. Food Mixer, Cookie Extruder, Rotary Oven, Biscuit Sandwiching Machine, Tunnel Gas Oven, Flour Mixer, Cookies Rotary Moulder, Bun Divider Moulder, Planetary Mixer, Spiral Mixer, Pillow Packing Machine, Oil Spray Machine are the various equipments described in the book with their photographs and technical specifications. A total guide to manufacturing and entrepreneurial success in one of today's most baking industry. This book is one-stop guide to one of the fastest growing sectors of the bakery industry, where opportunities abound for manufacturers, retailers, and entrepreneurs. This is the only complete handbook on the commercial production of bakery products. It serves up a feast of how-to information, from concept to purchasing equipment.
Everything you need to know to run a profitable gift basket business from your home.