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Drawing on interviews with baijiu aficionados, distillers and key players in the alcoholic beverage industry, Sandhaus introduces the history and development of alcohol in China – the birthplace of grain-based alcohol. Distillation and production processes, the landscape of the industry today, and a page-by-page guide to the major varieties, distilleries and brands all feature in Baijiu: The Essential Guide to Chinese Spirits.
2020 Gourmand Award in Spirits Gold Medal winner in the Independent Book Publishers Awards China is one of the world's leading producers and consumers of liquor, with alcohol infusing all aspects of its culture, from religion and literature to business and warfare. Yet to the outside world, China's most famous spirit, baijiu, remains a mystery. This is about to change, as baijiu is now being served in cocktail bars beyond its borders. Drunk in China follows Derek Sandhaus's journey of discovery into the world's oldest drinking culture. He travels throughout the country and around the globe to meet with distillers, brewers, snake-oil salesmen, archaeologists, and ordinary drinkers. He examines the many ways in which alcohol has shaped Chinese society and its rituals. He visits production floors, karaoke parlors, hotpot joints, and speakeasies. Along the way he uncovers a tradition spanning more than nine thousand years and explores how recent economic and political developments have conspired to push Chinese alcohol beyond the nation's borders for the first time. As Chinese society becomes increasingly international, its drinking culture must also adapt to the times. Can the West also adapt and clink glasses with China? Read Drunk in China and find out.
"Baijiu By Definition" is a captivating and comprehensive exploration of the iconic Chinese liquor. Authored by Arlo Q. Sterling, a passionate connoisseur, and adventurer, this book takes readers on an immersive journey through baijiu's history, production process, cultural significance, and health benefits. With a deep fascination for discovering new cultures and their culinary treasures, Sterling's journey into the world of baijiu began in Asia. From Japan to South Korea and eventually settling in China for over a decade, he was drawn to the enigmatic allure of baijiu, inspiring him to uncover its hidden stories, traditions, and flavors. Through "Baijiu By Definition," Sterling offers readers an experience of baijiu's rich history, tracing its roots back thousands of years to ancient China. From being a spiritual elixir connecting with the divine to becoming a beloved beverage shared among royalty and commoners, baijiu's journey is filled with cultural significance. The book delves into the intricate production process of baijiu, exploring the artistry and craftsmanship involved. Sterling provides insights into the various types of baijiu, their diverse flavors, and the production regions, offering a comprehensive understanding of this complex spirit. Furthermore, "Baijiu By Definition" highlights the health benefits of baijiu, which has been celebrated in traditional Chinese medicine for centuries. From promoting heart health to aiding digestion, baijiu's therapeutic properties add to its allure. But the journey doesn't end there. Sterling presents readers with 50 unique baijiu cocktail recipes, enticing them to explore the spirit's versatile and delightful aspects. Whether classic baijiu cocktails or innovative fusions, these recipes promise to elevate the drinking experience. With an engaging narrative and a wealth of knowledge, "Baijiu By Definition" is a must-read for liquor enthusiasts, bartenders, and anyone eager to uncover the secrets of this beloved Chinese spirit. Sterling's genuine passion for baijiu shines through every page, making the book informative and a delightful adventure into the heart of Chinese culture. Discover the captivating world of baijiu and raise a toast to this truly remarkable and enlightening read.
Baijiu and Huangjiu are the mainstream alcoholic drinks in China because of their long history and abundant cultural components. With a history of over 7000 years, Huangjiu is one of the three ancient alcoholic beverages in the world along with grape wine and beer. Baijiu, one of the earliest distilled spirits, takes its place in the top six distilled spirits in the world by enjoying a history of over 2000 years.This popular science book introduces the concept, history, culture, brewing techniques, flavor types and characteristics of Baijiu and Huangjiu with vivid illustrations. In addition, stories of famous people and alcohol brands, as well as the health factors of Baijiu and Huangjiu are described in detail in this book. Written by an expert team led by Professor Baoguo Sun, an Academician of the Chinese Academy of Engineering, the content also covers the research findings of Baijiu and Huangjiu. Both informative and interesting, this book will provide readers with a comprehensive and objective overview of Chinese alcohols.
Pirates, plagues, pistols and poisons; with adventure of all varieties, the third instalment of the popular 'Tales' series is a rollicking journey into colonial Hong Kong. A collection of historical odds and ends - stories, quotations, cartoons, postcards and drawings - recount in thrilling detail how a 'barren rock' seemingly destined to fail rose to become one of the richest trading outposts in Asia.
China is turning into one of the world's largest, most lucrative food and beverage markets. Especially wine is in demand and has become fashionable as a symbol of social status. This trend is very likely to continue as wine consumption is closely related to income and China's emerging middle class offers tremendous potential. The market's healthy value growth will further encourage newcomers from outside China. But how can a market entrance be successfully managed and what are the main challenges when bringing wine to China? This book is an insiders' guide to efficiently planning a market entry by taking a thorough look at the wine market of China. It surveys the typical behavior of the Chinese wine consumer and examines the relevant factors for a successful market entry. Distribution channels (off- and online), pricing models and marketing activities are scrutinized. Further, the reader gets insights into the challenges of this dynamic market, such as fierce domestic and foreign competition, policies and regulations as well as entry barriers. The thirst for wine prevails, and this book will leverage your momentum.
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An authoritative and inspirational winetasting course, from one of the world's leading wine educators. 'Explains the mechanics of taste and tasting better than any book I've seen.' - Richard Ehrlich, Independent on Sunday Learn how to taste wine, with one of the world's leading wine educators. This book offers a particularly clear and precise means of teaching yourself how to taste and how to get more out of your wine, whatever your level. All the major grape varieties are explored, and their key characteristics in different regions. Ten practical tastings then cover core tasting techniques. Do you want to explore Dry Whites, for example, looking at 'Old World' versus 'New World' Sauvignon Blancs? Or investigate 'terroir' in a range of Bordeaux wines? Additional information on subjects such as Wines and Age and the impact of climate change complete the picture, making this book a powerful tool for understanding and appreciating wine at all levels.
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