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A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization—with almost five million representatives in more than 140 countries. AVON: Building the World's Premier Company for Women is the first book ever to show how this cosmetics juggernaut achieved such incredible success, while revealing secrets any business can use to effectively market products of all kinds—especially to women. Through this entertaining journey, you'll not only learn the colorful Avon story, but also see how every company, big or small, can benefit from its unique approach to sales and product development. "By providing women with an unlimited opportunity for career success, Avon harnessed the power of a committed sales force to win customers and grow the business. The company's success story is testimony to the importance of focusing on your core business while recognizing the changes taking place with your customers and the environment." —Mary Sammons, President and CEO, Rite Aid Corporation "The book is an excellent primer on how to successfully make alternative forms of distribution work." —Allen Burke, Director of Merchandising, QVC, Inc. "The author's incisive revelations . . . capture the extraordinary personalities and entrepreneurial strategies of one of America's most spellbinding success stories." —Annette Green, President Emeritus, The Fragrance Foundation
The Avon Lady acquired iconic status in twentieth century American culture. This first history of Avon tells the story of a direct sales company that was both a giant in its industry and a kitchen-table entrepreneurial venture. With their distinctive greeting at the homes across the country--Ding Dong! Avon Calling!--sales ladies brought door-to-door sales of makeup, perfume, and other products to American women beginning in 1886. Working for the company enabled women to earn money on the side and even become financially independent in a respectable profession while selling Avon's wares to friends, family, and neighborhood networks. Ding Dong! Avon Calling! is the story of women and entrepreneurship, and of an innovative corporation largely managed by men that empowered women to exploit networks of other women and their community for profit. Founded in the late nineteenth century, Avon grew into a massive international direct sales company in which millions of "ambassadors of beauty" sat in their customers' living rooms with a sample case, catalogue, and a conversational sales pitch. Avon was unique in American business history for its reliance on women as representatives, promising them not just sales positions, but a chance to have a business of their own. Being an Avon Lady avoided the stigma that was often attached to middle-class women's work outside the home and enabled women to maintain the delicate balance of work and family. Drawing for the first time on company records she helped acquire for archives, Katina Manko illuminates Avon's inner workings, uncovers the lives of its representatives, and shows how women slowly rose into the company's middle and upper management. Avon called itself "The Company for Women" and championed its high flyers, but its higher echelons remained dominated by men well into the 1990s. Avon is more than perfumes and toiletries, but a brand built on women knocking on doors and chatting up neighbors. It thrived for more than a century through the deceptively simple technique of women directly selling beauty to women at home.
A selection of four stories of romance, passion, and the supernatural includes tales of a vampire and a governess, an altruistic witch, and a ghostly protector
Once known as Northington, a northern parish of Farmington, Avon was incorporated in 1830 after the construction of the Farmington Canal. Located at the juncture of the Albany Turnpike, the Farmington Canal, and later the Farmington Canal Railroad, Avon became a transportation and commercial center of considerable importance through the 19th century. Avon Historical Society board member Peter J. Wright, with an introduction from town historian Nora O. Howard, illustrates Avons past and present in vintage and contemporary images.
In 1814, Wilbur Cahoon led a group of pioneers to the French Creek, near Lake Erie. They decided to settle at this spot, as the creek could provide them with fresh water and power their sawmills and gristmills. Other businesses began to develop, and a town was born. At first called Xeuma, and later Troy, the town blossomed into an agricultural center. In 1824, Lorain County was created, and the town's name was changed to Avon. Prosperous citizens of the 1850s and 1860s built beautiful homes and buildings. In later years, Avon survived the creation and demise of the trolley and interurban line, the closure of the wineries during prohibition, the draining effects of the Great Depression, and the loss of life in the World Wars. Today, Avon remains strong and continues to grow. Many of her century-old homes still stand in the midst of new developments, as a reminder of Avonites' ongoing tradition of hard work and perseverance, which has made Avon the great place to live that it is today.
"Superb. Vetter's incisive introduction offers one of the first approaches to theorizing women's late modernist literary production as advancing specifically hybrid works located at the juncture of personal, national, and nationalist concerns."--Cynthia Hogue, coeditor of The Sword Went Out to Sea "This edition, with its finely written introduction and meticulous annotation, opens up new understandings of H.D., the major modernist writer, as she meditates, postwar, on the inner life of Shakespeare, the icon of English literature, and on the women missing from his plays. A beautiful and thoughtful book."--Jane Augustine, editor of The Gift and The Mystery H.D. called By Avon River "the first book that really made me happy." In this annotated edition, Lara Vetter argues that the volume represented a turning point in H.D.'s career, a major shift from lyric poetry to the experimental forms of writing that would dominate her later works. Near the end of World War II, after having remained in London throughout the Blitz, H.D. made a pilgrimage to Stratford-upon-Avon, Shakespeare's birthplace. This experience resulted in a hybrid volume of poetry about The Tempest and prose about Shakespeare and his contemporaries. Featuring a tour-de-force introduction and extensive explanatory notes, this is the first edition of the work to appear since its original publication in 1949. Increasingly after the war, H.D. sought new forms of writing to express her persistent interests in the politics of gender and in issues of nationhood and home. By Avon River was one of her only postwar works to cross over to mainstream audiences, and, as such, is a welcome addition to our understanding of this significant modernist writer.
Embraced by Sylvan Lake on the north, Shark River on the south, and the Atlantic Ocean on the east, Avon-by-the-Sea has always been synonymous with sandy beaches, great surfing, swimming, fishing, and panoramic views of its waters. Founded in the late nineteenth century by a tobacco industrialist, Avon-by-the-Sea became a resort by the early twentieth century. By restricting expansion early, the founders made sure that their "virtual utopia" would forever remain a small seaside community. Avon-by-the-Sea is the ideal pictorial history for this model community. With over two hundred images, primarily gathered from dozens of local residents, very little of the town's rich past escapes attention. This lively history includes a full chapter on the Avon Inn, the best-known and certainly best-loved guesthouse in the town's history. Throughout this intriguing reminiscence, Avon-by-the-Sea recaptures life on the waterfront, including the boardwalk, the Pavilion, and of course the beach.
Two women. Five centuries apart. One life-changing secret about to be unearthed...
Two-part guidebook to walking along the Kennet and Avon Canal. The first part describes the 152km (94 mile) route from Reading to Bristol, incorporating the UNESCO World Heritage Site of Bath and Bristol’s Floating Harbour. The second part describes 20 circular walks, taking in the best sections of the canal and interesting places nearby. All routes can be walked year-round and are suitable for walkers of every ability. The canal path route is described in 7 stages of 15 to 29km (9 to 18 miles), though it can easily be split into shorter or longer stages. The day walks are between 7 and 15km (4 and 9 miles) are described, taking between 2-4.5 hours. OS 1:50,000 mapping and step-by-step route descriptions for each walk Easy access from Reading, Newbury, Hungerford, Great Bedwyn, Pewsey, Devizes, Bradford-on-Avon, Bath, Keynsham and Bristol Highlights include Crofton Pumping Station, the Caen Hill flight of locks at Devizes, the ornate aqueducts at Avoncliff and Dundas and the North Wessex Downs and Cotswolds AONB Comprehensive planning information and information on local history, geology and wildlife GPX files available to download
Learn to create and understand financial models that assess the value of your company, the projects it undertakes, and its future earnings/profit projections. Follow this step-by-step guide organized in a quick-read format to build an accurate and effective financial model from the ground up. In this short book, The Basics of Financial Modeling—an abridgment of the Handbook of Financial Modeling—author Jack Avon equips business professionals who are familiar with financial statements and accounting reports to become truly proficient. Based on the author's extensive experience building models in business and finance, and teaching others to do the same, this book takes you through the financial modeling process, starting with a general overview of the history and evolution of financial modeling. It then moves on to more technical topics, such as the principles of financial modeling and the proper way to approach a financial modeling assignment, before covering key application areas for modeling in Microsoft Excel. What You'll Learn Understand the accounting and finance concepts that underpin working financial models Approach financial issues and solutions from a modeler's perspective Think about end users when developing a financial model Plan, design, and build a financial model Who This Book Is For Beginning to intermediate modelers who wish to expand and enhance their knowledge of using Excel to build and analyze financial models