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Learning from failure is an effective—and entertaining—way to make information stick. This fun and engaging guide showcases tons of common screw-ups and how to avoid them. Do you know how to tie your shoe? Or do you just think you do but you’ve actually been screwing it up for decades like most people have? This witty, light book takes a fresh spin on all the mistakes we make everyday that end up costing us big in our wallets, our health, our homes, and beyond. Topics covered are Yourself (appearance, skills, all things you), Your Home, Your Cooking, Your Money, Your Relationships & Family, and Your Health. This perfect combination of humor and wisdom entertains readers as they learn how to make their lives better by avoiding and remedying common screw-ups. Things we all mess up: *Using chopsticks as spears because you just can’t figure them out (Yourself) *Throwing Frisbees behind you, sucking at horseshoes, and other game/sporting fouls (Yourself) *Getting your sofa stuck on moving day (Your Home) *Gluing your fingers together (Your Home) *Turning your brown sugar into a brick (Your Cooking) *Breaking the yolk every time you flip an egg (Your Cooking) *Your taxes. Argh. (Your Money) *Overdrawing your account and paying a fee even though you have overdraft protection (Your Money) *Cracking someone’s ribs in the Heimlich maneuver (Your Health) *Inability to make a Band-Aid stick or get a Band-Aid off without tearing out your hair (Your Health) *Forgetting your loved ones’ birthdays year after year (Your Relationships & Family) *Embarrassing yourself on a date because you don’t understand the French menu or the 90-page wine list (Your Relationships & Family) The ways in which we flub and flounder are infinite, and this book taps into that boundless fountain of foul ups in a way that will entertain and enlighten readers of all kinds.
#1 NEW YORK TIMES BEST SELLER • In this urgent, authoritative book, Bill Gates sets out a wide-ranging, practical—and accessible—plan for how the world can get to zero greenhouse gas emissions in time to avoid a climate catastrophe. Bill Gates has spent a decade investigating the causes and effects of climate change. With the help of experts in the fields of physics, chemistry, biology, engineering, political science, and finance, he has focused on what must be done in order to stop the planet's slide to certain environmental disaster. In this book, he not only explains why we need to work toward net-zero emissions of greenhouse gases, but also details what we need to do to achieve this profoundly important goal. He gives us a clear-eyed description of the challenges we face. Drawing on his understanding of innovation and what it takes to get new ideas into the market, he describes the areas in which technology is already helping to reduce emissions, where and how the current technology can be made to function more effectively, where breakthrough technologies are needed, and who is working on these essential innovations. Finally, he lays out a concrete, practical plan for achieving the goal of zero emissions—suggesting not only policies that governments should adopt, but what we as individuals can do to keep our government, our employers, and ourselves accountable in this crucial enterprise. As Bill Gates makes clear, achieving zero emissions will not be simple or easy to do, but if we follow the plan he sets out here, it is a goal firmly within our reach.
“This book is Moneyball for management. It will help you understand your subconscious biases that can lead to bad decisions, and it will teach you the techniques to help you make better decisions.” —Gordon Tredgold, author of Fast “This well-written, go-against-the-grain book is full of practical ways to tap into your very best mental resources to make better and better decisions.” —Brian Tracy, bestselling author of Eat that Frog! Want to avoid business disasters, whether minor mishaps, such as excessive team conflict, or major calamities like those that threaten bankruptcy or doom a promising career? Fortunately, behavioral economics studies show that such disasters stem from poor decisions due to our faulty mental patterns—what scholars call “cognitive biases”—and are preventable. Unfortunately, the typical advice for business leaders to “go with their guts” plays into these cognitive biases and leads to disastrous decisions that devastate the bottom line. By combining practical case studies with cutting-edge research, Never Go With Your Gut will help you make the best decisions and prevent these business disasters. The leading expert on avoiding business disasters, Dr. Gleb Tsipursky, draws on over 20 years of extensive consulting, coaching, and speaking experience to show how pioneering leaders and organizations—many of them his clients—avoid business disasters. Reading this book will enable you to: Discover how pioneering leaders and organizations address cognitive biases to avoid disastrous decisions. Adapt best practices on avoiding business disasters from these leaders and organizations to your own context. Develop processes that empower everyone in your organization to avoid business disasters.
More than 500 simple tricks to avoid everyday disasters in your home, food, money, relationships, and more. From DIY fails to cooking calamities, cell phone mishaps to Twitter rages, we all court disaster on a daily basis. Now comes Everyday Survival Hacks to the rescue. This fun yet practical guide includes more than 500 quick tricks to save money, time, and hassles with your home, food, relationships, and more. You’ll learn how to: *Make your batteries last longer *Kill a buzzing fly *Remember names *Avoid getting unfriended *Keep your carbonated drink fizzy and much more!
A provocative and authoritative guide to understanding the questions surrounding technology disasters that occur, with a blueprint for the prevention of future disasters, this book looks at over three dozen case studies and the lessons learned from them.
Why do people buy? A behavioral economist explains the science of consumer behavior in “the most important business book to come out in years” (Michael F. Schein, author and columnist for Inc., Forbes, and Psychology Today). What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits. Discover information and tools you can actually use to influence consumers. Go beyond data science and learn how the consumer brain works. Dramatically improve your effectiveness as a leader and marketer with: · Real-world examples that bring a concept to life and make it stick · Ideas to help you with problem solving for your business · Ways to hack your brain into coming up with innovative programs, products, and initiatives “A stand-out guide for anyone fascinated by customer behavior and the science of decision-making.” —Madeline Quinlan, cofounder of Salient Behavioral Consultants