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The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.
Presents the life and accomplishments of the market research executive whose persistence in getting auto executives to listen to customer concerns raised standards in the industry for automobile quality and safety and customer satisfaction.
Vols. for 1919- include an Annual statistical issue (title varies).