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Seminar paper from the year 2017 in the subject Sociology - Culture, Technology, Nations, grade: 1, University of Vienna, language: English, abstract: When does something start to be authentic and when does it end? Why is authenticity a very positively connotated word? Why do tourists seek real, authentic places and people (individuals and ethnic groups)? And what do they declare or accept as authentic? Can something be authentic as soon as it gets commodified? In my work, I would like to answer these questions by drawing on the concepts of authenticity, ethnicity, as well as, the dimensions and the paradoxes of globalization. In my opinion, authenticity is a term which suggests that something /somebody is/ has “real” culture, history and social life, although authenticity doesn’t have to be something historical. Therefore, the opposite must be something with no history and no vital social life, no individual, personal or historical relation to the place. I think these are the so called “non-places”. According to Marc Augé these places (Non-Lieux) are producing solitude and are following the capitalistic, rationalist thinking, which leads me to the neoliberal self. Neoliberalism is not only manifested in economic terms, but also in social and cultural ones. That means that the economic changes through neoliberalistic governance, like the retreat from the welfare state, the enhancing of privatization etc. also impact individuals in their social and cultural life. Or, in other words, the macro- and micro structures are entangled and can’t be divided. My questions regarding the neoliberal-self and authenticity are the following: How does neoliberalism affect the personal identity? How do authenticity, ethnicity and tradition get mobilized for the neoliberal self or for city branding? In this paper, I’m going to start with the explanation of authenticity and its opposite, the non-places, as contrasting concept and finally I will explain the connection of authenticity and anthropological places, as well as, non-places and the neoliberal self.
In Spaces for Consumption Steven Miles develops a penetrating critique of a key shift characterising the contemporary city. Theoretically informed, the other strength of the volume lies in the wealth of examples that are drawn upon to show how cities are becoming spaces for consumption, which has itself rapidly become a global phenomenon." - Ronan Paddison, University of Glasgow "This is a great book. Powerfully written and lucid, it provides a thorough introduction to concepts of consumption as they relate to the spaces of cities. The spaces themselves - the airports, the shopping malls, the museums and cultural quarters - are analysed in marvellous detail, and with a keen sense of historical precedent. And, refreshingly, Miles doesn′t simply dismiss cultures of consumption out of hand, but shows how as consumers we are complicit in, and help define those cultures. His book makes a major contribution to our understanding of contemporary cities, but is accessible enough to appeal to any reader with an interest in this important area." - Richard Williams, Edinburgh University Spaces for Consumption offers an in-depth and sophisticated analysis of the processes that underpin the commodification of the city and explains the physical manifestation of consumerism as a way of life. Engaging directly with the social, economic and cultural processes that have resulted in our cities being defined through consumption this vibrant book clearly demonstrates the ways in which consumption has come to play a key role in the re-invention of the post-industrial city The book provides a critical understanding of how consumption redefines the consumers′ relationship to place using empirical examples and case studies to bring the issues to life. It discusses many of the key spaces and arenas in which this redefinition occurs including: shopping themed space mega-events architecture Developing the notion of ′contrived communality′ Steven Miles outlines the ways in which consumption, alongside the emergence of an increasingly individualized society, constructs a new kind of relationship with the public realm. Clear, sophisticated and dynamic this book will be essential reading for students and researchers alike in sociology, human geography, architecture, planning, marketing, leisure and tourism, cultural studies and urban studies.
We live in a time of great uncertainty about the future. Those heady days of the late twentieth century, when the end of the Cold War seemed to be ushering in a new and more optimistic age, now seem like a distant memory. During the last couple of decades, we’ve been battered by one crisis after another and the idea that humanity is on a progressive path to a better future seems like an illusion. It is only now that we can see clearly the real scope and structure of the profound shifts that Western societies have undergone over the last 30 years. Classical industrial society has been transformed into a late-modern society that is molded by polarization and paradoxes. The pervasive singularization of the social, the orientation toward the unique and exceptional, generates systematic asymmetries and disparities, and hence progress and unease go hand in hand. Reckwitz examines this dual structure of singularization and polarization as it plays itself out in the different sectors of our societies and, in so doing, he outlines the central structural features of the present: the new class society, the characteristics of a postindustrial economy, the conflict about culture and identity, the exhaustion of the self resulting from the imperative to seek authentic fulfillment, and the political crisis of liberalism. Building on his path-breaking work The Society of Singularities, this new book will be of great interest to students and scholars in sociology, politics, and the social sciences generally, and to anyone concerned with the great social and political issues of our time.
Since 2008, the global economic crisis has exposed and deepened the tensions between austerity and social security—not just as competing paradigms of recovery but also as fundamentally different visions of governmental and personal responsibility. In this sense, the core premise of neoliberalism—the dominant approach to government around the world since the 1980s—may by now have reached a certain political limit. Based on the premise that markets are more efficient than government, neoliberal reforms were pushed by powerful national and transnational organizations as conditions of investment, lending, and trade, often in the name of freedom. In the same spirit, governments increasingly turned to the private sector for what were formerly state functions. While it has become a commonplace to observe that neoliberalism refashioned citizenship around consumption, the essays in this volume demonstrate the incompleteness of that image—as the social limits of neoliberalism are inherent in its very practice. Ethnographies of Neoliberalism collects original ethnographic case studies of the effects of neoliberal reform on the conditions of social participation, such as new understandings of community, family, and gender roles, the commodification of learning, new forms of protest against corporate power, and the restructuring of local political institutions. Carol J. Greenhouse has brought together scholars in anthropology, communications, education, English, music, political science, religion, and sociology to focus on the emergent conditions of political agency under neoliberal regimes. This is the first volume to address the effects of neoliberal reform on people's self-understandings as social and political actors. The essayists consider both the positive and negative unintended results of neoliberal reform, and the theoretical contradictions within neoliberalism, as illuminated by circumstances on the ground in Africa, Europe, South America, Japan, Russia, and the United States. With an emphasis on the value of ethnographic methods for understanding neoliberalism's effects around the world in our own times, Ethnographies of Neoliberalism uncovers how people realize for themselves the limits of the market and act accordingly from their own understandings of partnership and solidarity.
Cities are defined by their complex network of busy streets and the multitudes of people that animate them through physical presence and bodily actions that often differ dramatically: elegant window-shoppers and homeless beggars, protesting crowds and patrolling police. As bodies shape city life, so the city’s spaces, structures, economies, politics, rhythms, and atmospheres reciprocally shape the urban soma. This collection of original essays explores the somaesthetic qualities and challenges of city life (in Europe, Asia, Africa, and the Americas) from a variety of perspectives ranging from philosophy, urban theory, political theory, and gender studies to visual art, criminology, and the interdisciplinary field of somaesthetics. Together these essays illustrate the aesthetic, cultural, and political roles and trials of bodies in the city streets.
"One of the most important political books of 2018."—Rod Dreher, American Conservative Of the three dominant ideologies of the twentieth century—fascism, communism, and liberalism—only the last remains. This has created a peculiar situation in which liberalism’s proponents tend to forget that it is an ideology and not the natural end-state of human political evolution. As Patrick Deneen argues in this provocative book, liberalism is built on a foundation of contradictions: it trumpets equal rights while fostering incomparable material inequality; its legitimacy rests on consent, yet it discourages civic commitments in favor of privatism; and in its pursuit of individual autonomy, it has given rise to the most far-reaching, comprehensive state system in human history. Here, Deneen offers an astringent warning that the centripetal forces now at work on our political culture are not superficial flaws but inherent features of a system whose success is generating its own failure.
In The Fragility of Things, eminent theorist William E. Connolly focuses on several self-organizing ecologies that help to constitute our world. These interacting geological, biological, and climate systems, some of which harbor creative capacities, are depreciated by that brand of neoliberalism that confines self-organization to economic markets and equates the latter with impersonal rationality. Neoliberal practice thus fails to address the fragilities it exacerbates. Engaging a diverse range of thinkers, from Friedrich Hayek, Michel Foucault, Hesiod, and Immanuel Kant to Voltaire, Terrence Deacon, Friedrich Nietzsche, and Alfred North Whitehead, Connolly brings the sense of fragility alive as he rethinks the idea of freedom. Urging the Left not to abandon the state but to reclaim it, he also explores scales of politics below and beyond the state. The contemporary response to fragility requires a militant pluralist assemblage composed of those sharing affinities of spirituality across differences of creed, class, gender, sexual orientation, and ethnicity.
The book develops a new approach to, and a distinct reading of, the contemporary memorial-building boom which began in the 1980s. Locating the origins of this boom in the crises associated with postmodernity and the rise of neoliberalism, it analyses the complex interplay between neoliberalism, postmodernism and nationalism in some of the most well-known memorials and memorial-museums to have emerged in the USA and Germany over the last four decades. Rather than offering a survey of contemporary memorials, it traces a specific trajectory (and certainly not the only one ripe for analysis): from the postmodern memorials of the 1980s to the increasingly monumental and authoritative memorials and memorial-museums being constructed today. Developing a distinct interdisciplinary approach, the book offers a critical analysis of the relationship between the memorials’ form, the “visitor experience” they’re intended to offer. and the understanding of history and our relation to it which underpins their philosophical, ethical and political stance. Questioning the notion that contemporary memorials are ambiguous, non-ideological and non-nationalistic, the book argues that they are engaged in rearticulating nationalism in line with the contradictory demands of the current conjuncture. As well as critically analysing the political function of national memorials, the book is equally concerned with interrogating the aesthetic means they employ, with a specific focus on the way in which they mobilise the power of the sublime to generate particular affective responses. The book argues that contemporary national memorials reflect one of the most significant convergences between postmodern thought and neoliberal ideology – both project a permanent present, urging us to recreate ourselves in the light of existing conditions, for “there is no alternative”.
Winner of the 2010 Distinguished Publication Award from the Association for Women in Psychology Winner of the 2010 Susan Koppelman Award for the Best Edited Volume in Women’s Studies from the Popular Culture Association A milestone anthology of fifty-three voices on the burgeoning scholarly movement—fat studies We have all seen the segments on television news shows: A fat person walking on the sidewalk, her face out of frame so she can't be identified, as some disconcerting findings about the "obesity epidemic" stalking the nation are read by a disembodied voice. And we have seen the movies—their obvious lack of large leading actors silently speaking volumes. From the government, health industry, diet industry, news media, and popular culture we hear that we should all be focused on our weight. But is this national obsession with weight and thinness good for us? Or is it just another form of prejudice—one with especially dire consequences for many already disenfranchised groups? For decades a growing cadre of scholars has been examining the role of body weight in society, critiquing the underlying assumptions, prejudices, and effects of how people perceive and relate to fatness. This burgeoning movement, known as fat studies, includes scholars from every field, as well as activists, artists, and intellectuals. The Fat Studies Reader is a milestone achievement, bringing together fifty-three diverse voices to explore a wide range of topics related to body weight. From the historical construction of fatness to public health policy, from job discrimination to social class disparities, from chick-lit to airline seats, this collection covers it all. Edited by two leaders in the field, The Fat Studies Reader is an invaluable resource that provides a historical overview of fat studies, an in-depth examination of the movement’s fundamental concerns, and an up-to-date look at its innovative research.
A stimulating, smart book on what it means to live in a brand culture Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed “greening” of institutions and merchant goods is nearly universal. But while the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Sarah Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics. That, in fact, we live in a brand culture. AuthenticTM maintains that branding has extended beyond a business model to become both reliant on, and reflective of, our most basic social and cultural relations. Further, these types of brand relationships have become cultural contexts for everyday living, individual identity, and personal relationships—what Banet-Weiser refers to as “brand cultures.” Distinct brand cultures, that at times overlap and compete with each other, are taken up in each chapter: the normalization of a feminized “self-brand” in social media, the brand culture of street art in urban spaces, religious brand cultures such as “New Age Spirituality” and “Prosperity Christianity,”and the culture of green branding and “shopping for change.” In a culture where graffiti artists loan their visions to both subway walls and department stores, buying a cup of “fair-trade” coffee is a political statement, and religion is mass-marketed on t-shirts, Banet-Weiser questions the distinction between what we understand as the “authentic” and branding practices. But brand cultures are also contradictory and potentially rife with unexpected possibilities, leading AuthenticTM to articulate a politics of ambivalence, creating a lens through which we can see potential political possibilities within the new consumerism.