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42 plates of authentic Art Deco alphabets, numbers, vignettes, monograms, frames and attention-getters -- all royalty-free.
Gathers hundreds of art nouveau-style alphabets and discusses the development of these typefaces
Thirty-eight complete, uppercase, Art Deco alphabets, 5 with numbers, created specially for this book. Saxony, Julep, Boogie, and more!
Handy archive of royalty-free typefaces ideal for ads, signs, menus, etc. Calico Casual, Designer Raleigh, Easter Gothic, Galaxy One, many other fonts. Use with any copier for an endless source of condensed type.
Based on a simplification of design rules derived from nature, the organic form and delicate yet forceful line of Art Nouveau are wonderfully evident in this outstanding collection of typefaces. Dan X. Solo, noted typographer and printing historian, presents an impressive as well as practical selection of Art Nouveau type, representative of the elegantly ornamental design style that has remained popular through the years. Eight exquisite typefaces make up this collection: Artistik, Bocklin, Baldur, Auriol, Carmen, Franconia, Siegfried, and Edda Bold. Each royalty-free style is conveniently shown in 24-, 36-, and 48-point sizes and is clearly printed on one side only on repro-quality stock so you can cut and combine letters directly from this book. And each font is complete with uppercase characters, numerals, and punctuation; most include lowercase characters, too. Perfect for adding the flavor of Art Nouveau to any creative project, these classic turn-of-the-century typefaces also work well with contemporary design concepts. Use them to add a touch of romantic nostalgia and fantasy to letterheads and greeting cards, point-of-purchase and packaging, display advertising and direct-mail pieces — any personal or commercial design projects that will come alive with the special sparkle of Art Nouveau.
This is the book that graphic designers and type aficionados have been waiting for: the first book in Chronicle's Art Deco design series devoted exclusively to type. Garnered from vintage specimen sheets and catalogs as well as commercial design artifacts from Germany, France, Japan, Holland, Italy, Russia, Eastern Europe, and the United States, these alphabets illustrate how the stunning style of the twenties and thirties extended to every facet of graphic design, including the typographer's art. Deco typestyles, like Deco architecture and furniture, were the heralds of the Machine Age, designed to embody progress. Endowed with a jazzy modernistic sensibility and baptized with evocative futuristic names such as Vulcan and Metropolis, these spectacular typefaces paved the way for a new era of communication via the printed word. In Deco Type, the team of Steven Heller and Louise Fili have brought together a unique collection of wonderful typefaces - many that have lain hidden for decades - to create an inspirational reference for designers and graphic artists everywhere.