Attitude as a Predictor of Behavior in a Buyer-seller Bargaining Situation David T. Wilson Published: 1972 Total Pages: 34 Get eBook
An Empirical Test of the Fishbein Behavioral Intention Model H. Lee Mathews Published: 1974 Total Pages: 44 Get eBook
Ideas on Integrating [attitude] Theory with Information Processing Theory Jerry C. Olson Published: 1980 Total Pages: 24 Get eBook
Contemporary Perspectives in Consumer Research Richard John Lutz Published: 1981 Total Pages: 484 Get eBook
Strategies for Selling to the Computerized Buyer Klaus Backhaus Published: 1977 Total Pages: 26 Get eBook
A Method of Clustering Individuals on the Basis of Perceived Similarities Peter J. Bambic Published: 1975 Total Pages: 24 Get eBook
Clarifying the Confusion Regarding Salience, Importance, and Determinance Concepts in Multiattribute Attitude Research Jerry Corrie Olson Published: 1979 Total Pages: 16 Get eBook