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While economy or budget hotels have been popular in western countries since the end of the Second World War, they have only emerged as a sector in their own right in China since the mid-1990s. Indeed, as a new service industry sector, economy hotels in China demonstrate important characteristics which can be used to illustrate and help explain China’s current economic progress more generally. This book provides a comprehensive overview of the economy hotel sector in China. It covers macro-level social-cultural, economic, environmental, geographic and development issues, alongside micro-level consideration of the budget hotel companies’ innovative management and marketing procedures, business expansion strategies, general hotel management and operation issues, as well as an analysis of some leading entrepreneurs in the sector, and in-depth case studies examining the most successful economy hotel companies in China. Huang and Sun argue that the rapid development of budget hotels in China demonstrates how, under the influence of globalisation, Chinese businesses have become more innovative as they apply successful western business models to China. In turn, they show that the China model is fundamentally different in terms of its driving force, which lies purely in its domestic travel market, fuelled by China's continued economic growth. There is therefore much to explore about both China’s market situation and business practices in the economy hotel sector and this book makes an important contribution to our understanding of China’s new business environment. Based on extensive fieldwork and investigation, Economy Hotels in China will be welcomed by students and scholars of tourism, hospitality, business studies and Chinese studies, but it will also appeal to practitioners of business management in these sectors who are interested in China’s development and business opportunities in China.
A service economy era is coming! As the basic discipline of service dominant era, service science mainly studies common rules of service activities, aiming to provide theoretical bases for creating service value in the new era. The book, which integrates knowledge of service management, operational management, logistics and supply chain management, constructs a research system for this emerging discipline. Service science research system constitutes service philosophy, resource allocation, operational management and service technology. Many cases about China’s service enterprises are incorporated in the book, in the hope of providing readers an insight into not only service science but also the development of China’s service economy.
With overwhelming increased visitors, today hotel management is influenced so much more than before, causing a keen competition in the industry. Previous researches mostly inspect on a positive position exploring and evaluating the quality attributes and service quality of a hotel. However, when service quality do not meet with expectations of the customers, people will be dissatisfied and would therefore be influenced to choose another accommodation the next time around. This will create losses to the hoteliers and is regarded as a negative influence. Indeed, we can regard the implement of service quality as a managerial method to control risks. In recent years, a new application has been brought out in the field of risk management, which puts in the concepts of "quality", named quality risk management (QRM). However, there is less research to propose appropriate assessment approach for risk quality in the hotel industry. This study attempts to incorporate the concept of risk management into the service quality of the hotel industry, and proposes an assessment model, service quality risk (SQR), which intends to integrate the Kano model, the IPA and the FMEA quality risk assessment model. The paper proposes to use this method in searching higher quality risks and service attributes that require priorities for improvement. In this study, several hotels in Taiwan and Mainland China are used as examples to explore and compare the quality risk in hotel services between these two areas. The results of this study show that, "promptness and accurateness in promised services", "fast customer service", and "activeness in serving guests" have higher risks that require a priority improvement in Taiwan. However, the results in Mainland China are "up-to-date equipment", "free Internet service", and "provision of transport services". By using this quantitative method, managers can improve the quality of risk management and hotel services. It would be helpful for managerial implications of hoteliers, and will give them a reference in their decision making process..
The theory of networks aims at developing theoretical views on the design and management of alliances, franchise chains, licensing, joint ventures, cooperatives, and venture capital relations. The current trend in economics and management of networks is twofold: First there is a strong tendency toward application of theoretical approaches developed both in organizational economics, strategic management and organization theory. The second trend refers to the development of more integrative views on networks. Especially, combining organizational economics, strategic management and relational views on networks are very promising research directions. Starting from this status of research, the current book emphasizes network research as a theory-driven field by offering new perspectives on contract design, decision and ownership rights, value creation, knowledge management and the role of social capital in franchising networks, alliances and cooperatives.
Using examples from the UK, Europe, America, Australia and Asia, this book provides an analysis of the latest thinking and practice in dealing with extreme and sudden reductions in demand for specific tourist destinations or products. It shows that managerial responses, including problem solving and market recovery steps, vary in effectiveness and that recovery may be slow after initial problems are overcome.
Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.