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Food advertising is seemingly everywhere. But what messages are advertisers sending when they try to get consumers to purchase their products? Asking Questions about Food Advertising looks at who pays for ads, their intended targets, and the tricks of the trade used to influence consumers' decisions. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words.
Campaign ads are inescapable, especially in election years. Asking Questions about Political Campaigns shows what goes into those ads, how successful campaigns get their messages across, and how political campaigns and the media influence each other. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words.
Where does the news that students hear--on television, the radio, and online--come from? And who decides what's news? Asking Questions about How the News is Created discusses how an event becomes a story, and how the biases of the gatekeepers of the news media can alter the messages being sent. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words.
This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. There is growing international concern about the prevalence of childhood obesity and associated health problems. Poor quality diet and nutrition has been blamed. The food and soft drinks industries have been targeted in this context for their promotions of foods and drinks that are high in salt, sugar and fat content. Many of the most widely promoted and consumed food brands fail to meet recommended nutritional standards. What is the evidence for the effects of food promotions on children’s food preferences, diets and health? This book draws on evidence from around the world, reviewing the major studies before presenting a fresh assessment of the state of play. It considers also the issue of food regulation and advertising codes of practices, the need for better and relevant consumer education and socialisation about advertising and nutrition.
From news and sports to reality programming and sitcoms, television is a staple of most young people's lives. Asking Questions about What's on Television gives young readers a look at the technology behind the medium, the messages it sends, and how we are affected by it on a daily basis. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words.
From sports to movies, video games to the news, violence is everywhere in pop culture. Asking Questions about Violence in Pop Culture looks at how we decide what is deemed "too violent" to show the public, how those standards have changed over time, and what our increasing tolerance of violence says about our culture. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words.
The world of gaming has changed a lot since the days of Pong and PacMan. Asking Questions about Video Games gives young readers a look at the technology behind today's games, the messages they send, and what they say about our values as a culture. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words.
Advances in food science, technology, and engineering are occurring at such a rapid rate that obtaining current, detailed information is challenging at best. While almost everyone engaged in these disciplines has accumulated a vast variety of data over time, an organized, comprehensive resource containing this data would be invaluable to have. The