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Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed “greening” of institutions and merchant goods is nearly universal. But while the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Sarah Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics. That, in fact, we live in a brand culture. Authentic™ maintains that branding has extended beyond a business model to become both reliant on, and reflective of, our most basic social and cultural relations. Further, these types of brand relationships have become cultural contexts for everyday living, individual identity, and personal relationships—what Banet-Weiser refers to as “brand cultures.” Distinct brand cultures, that at times overlap and compete with each other, are taken up in each chapter: the normalization of a feminized “self-brand” in social media, the brand culture of street art in urban spaces, religious brand cultures such as “New Age Spirituality” and “Prosperity Christianity,”and the culture of green branding and “shopping for change.” In a culture where graffiti artists loan their visions to both subway walls and department stores, buying a cup of “fair-trade” coffee is a political statement, and religion is mass-marketed on t-shirts, Banet-Weiser questions the distinction between what we understand as the “authentic” and branding practices. But brand cultures are also contradictory and potentially rife with unexpected possibilities, leading Authentic™ to articulate a politics of ambivalence, creating a lens through which we can see potential political possibilities within the new consumerism.
Take Control of Your Destiny! From the good luck provided by shamrocks, rabbits’s feet, and horseshoes to the misfortune caused by broken mirrors, black cats, and umbrellas opened indoors, our lives are filled with signs and superstitions that guide our destiny and influence our fate. Fortunately, Field Guide to Luck can help you recognize dozens of influential charms, dates, sayings, and symbols wherever you encounter them. Learn what objects are on your side, which practices are best avoided, and where these curious beliefs come from. This indispensable guide reveals their fascinating origins and offers tips for putting them into practice. With Lady Luck on your side and a lucky penny in your pocket, you’re sure to lead a charmed life!
Is nothing everything? As strange as that question looks at first sight, it will definitely make sense after reading NOTHING MATTERS. Provocative and accessible, free of jargon, NOTHING MATTERS shows that there is more to nothing than meets the eye. History, the arts, philosophy, politics, religion, cosmology - all are touched by nothing. Who, for example, could have believed that nothing held back progress for 600 years, all because of mistaken translation, or that nothing is a way to tackle (and answer) the perennial question 'what is art?
This oracle is based on the ancient Kabbalistic map of creation that dates back at least a thousand years in the Jewish mystery tradition. The Tree of Life is a sacred symbol in many cultures of the world, but here it is used as a path to knowledge linking the twenty-two letters of the Hebrew alphabet with the twenty-two paths of the Tree of Life and the astrological houses. Each resulting word forms a rich and powerful wheel symbol that reflects a segment of the tree, depicted on a card in the oracle deck. Follow the reading sheet to lay the cards in the zigzag line of creation, and consult the guidebook to receive guidance on any life issue. Both the oracle and the tree are highly structured, and from this framework of harmony comes wisdom that you will value forever.
An innovative, spiritual workbook that integrates the Tarot and the Kabbalistic tradition of Counting the Omer • Explores the origins and meaning of the 49-day Kabbalistic meditative practice of Counting the Omer and how it can lead to spiritual revelation, personal insight, and connection with the Divine • Reveals the correspondence of the Tarot’s minor arcana with the Sephirot of the Tree of Life and explains how both relate to the Omer meditation • Provides a daily practice workbook that explores the related Sephirot and Tarot cards for each day, examines their Kabbalistic and spiritual meanings, and provides questions for daily reflection and meditation guidance The 49-day mystical practice known as Counting the Omer is an ancient Jewish ritual observed between the holidays of Passover and Shavuot (also known as Pentecost). As practiced by Kabbalists, it is designed to cleanse and purify the soul in preparation for spiritual revelation and a personal connection with God. The ritual creates a spiritual inner journey that follows the path of the ancient Israelites from the moment of their physical freedom from slavery in Egypt to the establishment of their spiritual freedom forty-nine days later when they arrived at Mt. Sinai. Adeptly integrating this mystical practice with the transformative symbolism of the Tarot, Mark Horn uses the ritual of Counting the Omer as a template for a guided meditative practice that gives readers insight into their personal life journey and help in overcoming the issues that hinder their growth and spiritual awakening. Examining the correspondence of the Tarot’s minor arcana with the Sephirot of the Kabbalistic Tree of Life, he shows how using the cards in connection with Counting the Omer can unlock the gates to a deep experience of the sacred. In the detailed daily practice workbook section, Horn provides day-by-day descriptions of the 49-day meditative practice of Counting the Omer. He divides the journey into seven week-long segments, which in turn are broken down into seven daily practices. For each day, he explains the related Sephirot and Tarot cards and their Kabbalistic and spiritual meanings, providing the reader with questions for daily reflection, guidance for meditation, and insight from traditional Jewish texts as well as teachings from Christian, Buddhist, Hindu, and Muslim traditions. Unveiling the relationship between Tarot and the Kabbalah, Horn shows readers how uniting these two practices can open them to a deeper experience of the Divine.
An introduction to the ancient kabbalistic origins and meanings of the tarot • Reveals the intimate relationship of the tarot to the esoteric teachings of the Torah and the Kabbalah • Provides kabbalistic interpretations for all 78 traditional tarot cards • Includes a detailed kabbalistic reading and interpretation of the Tree of Life spread When the Greeks invaded Israel and forbade study of the Torah, the Jewish people began a secret method of Toranic study that appeared to be merely a simple way to fill time: playing cards. These first tarot decks enabled study of the Torah without detection. Once the Maccabees expelled the Greeks from Israel and Israel once again became a Jewish kingdom, tarot cards dropped from sight. Fifteen hundred years later, in response to Jewish disputations with Catholic theologians, political and religious persecutions, and ultimately the Inquisition, the cards resurfaced as a secret learning tool of the Torah. In Kabbalistic Tarot, Dovid Krafchow details how the true meaning of the tarot is locked within the Kabbalah. He shows the correspondence between the 22 Major Arcana cards and the 22 letters of the Hebrew alphabet and how the four suits correspond to the four kabbalistic worlds of Briah, Yitzerah, Asiyah, and Atzilut. He describes the kabbalistic meanings of each of the 78 cards and their relations to the Torah and provides insight into the Tree of Life spread through several kabbalistic readings.
Take Control of Your Destiny! From the good luck provided by shamrocks, rabbits’s feet, and horseshoes to the misfortune caused by broken mirrors, black cats, and umbrellas opened indoors, our lives are filled with signs and superstitions that guide our destiny and influence our fate. Fortunately, Field Guide to Luck can help you recognize dozens of influential charms, dates, sayings, and symbols wherever you encounter them. Learn what objects are on your side, which practices are best avoided, and where these curious beliefs come from. This indispensable guide reveals their fascinating origins and offers tips for putting them into practice. With Lady Luck on your side and a lucky penny in your pocket, you’re sure to lead a charmed life!
The most ancient sciences in the world are Alchemy and Kabbalah, which constitute the practical, spiritual knowledge hidden in the depths of every great religion and mystical tradition. Modern scientists are only recently discovering what these ancient teachings have always known: that we are a part of a multidimensional universe, and that our consciousness, our awareness, can expand to perceive matter and energy that are invisible to the flesh. Just as physics and chemistry illuminate our understanding of the physical world, Alchemy and Kabbalah constitute a scientific method to awaken the consciousness and fully develop the human being, opening the doors to vast worlds that are hidden from the physical senses. This awakening or alchemical birth requires a precise scientific method, for everything that exists depends upon causes and conditions. Hidden in centuries of mystical texts and obscure drawings are the specific instructions that lead towards the opening of their inner senses and the entrance into a higher life. The Philosopher's Stone, the secret of transmuting lead into gold, and many other sacred mysteries long restricted to initiates who had proven their trustworthiness were publicly revealed for the first time by the author Samael Aun Weor. These mystical sciences are hidden in the twenty-two primary Tarot cards, whose origins and precise meanings have never before now been publicly revealed. Now, see for yourself how these ancient traditions are all truly one science. Discover the keys to unlock the mysteries hidden in scriptures, mystical texts, and enigmatic images, and most importantly the mysteries hidden within us.
This is the sixth book in the 21 Brotherhood of Light Course series by C. C. Zain on the Hermetic Sciences, Astrology, Alchemy, Tarot, Kabbalah and the Occult. The Sacred Tarot is a favorite of metaphysics students everywhere and companion to The Brotherhood of Light Egyptian Tarot Cards. This timeless volume draws comparisons between the Tarot and Kabbalah, Astrology, Alchemy, Magic, Numerology, Mystery School Initiation, Biblical references, and Freemasonry. This profusely illustrated book is indexed and contains descriptions for twelve different tarot spreads. Also included is a table of correspondences which draws correlations between the tarot arcanum and herbs, gems, minerals, the Hebrew, Egyptian, and Roman alphabets, numbers, and astrological symbols. With this book, the student may readily determine the astrological correspondence of any number, name, color, gem or other object. This book may be used with any tarot deck including the popular Rider-Waite deck. The concepts presented, however, demonstrate the advantages to the tarot reader, and student of the occult, of using the The Brotherhood of Light Egyptian Tarot Cards.
That the Tarot originated in ancient Egypt as a divinatory tool is a romantic misconception. Ron Decker’s meticulous scholarship will surprise practitioners and academics alike, revealing the Tarot’s true evolution and meanings as its inventor(s) understood it. The Tarot consists of the Minor Arcana, four suits of cards similar to our modern deck, and the Major Arcana, twenty-two allegorical or “trump” cards. Decker says the four-suit deck was invented in Asia Minor before AD 1000; Italian courtiers added the trumps in the 1400s. But Tarot was first used as a game. Tarot divination was only created in the 1700s by a Parisian fortuneteller who based the trump images on Hermeticism, which merges Greco-Egyptian alchemy, astrology, numerology, magic, and mysticism. Today, the suit-cards are often traced to the ancient Jewish Cabala. But, says Decker, they, too, acquired their meanings only in the 1700s, and he cites a lost numerical system based on Cabala at that time Decker’s interpretation integrates three whole systems-astrological, arithmological, mystagogical (concerning initiation rites into the Mysteries). His depth of knowledge makes the book a must-have for serious students of Tarot and esotericism