Gary C. Teagno
Published: 1994
Total Pages: 308
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With seven out of ten Americans belonging to at least one organization, associations provide an excellent--and relatively untapped--market. This how-to book for targeting the association market offers an overview that includes terms, language, expectations, idiosyncrasies, special tax and revenue needs, and insider's views that give readers an idea what to expect from members. Resource appendixes include associations now involved in outside distribution.