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With what the education system has been evolving, it’s been susceptible to gather what is not gained from mere education. The generations seek a world that is more competitive and less strife. With something like this in mind, this book prevails with the same identical, yet generative aspect that delve deep in thought and analysis. The content of the text is a partial adaption of the learned personalities and is derived for the better understanding of the subject. The author presets the need of a learner in the way more what is anticipated and meets the contentment and like. The theoretical concept is all about knowing facts to critically appreciate the figures and so like illustration. The stream of Commerce and Management saw its new dawn and in the fortunate days we will witness the boon in the studying of business and the widened concept of market globalisation. This literary corpus will help in better understanding of the academic syllabi from the author’s point of view.
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Financial Accounting for BBA has been written to meet the requirements of undergraduate students, particularly at the BBA level. This book covers the syllabi of major universities across the country, providing basic knowledge of accounting principles and practices in a systematic manner. The topics have been dealt with in a lucid manner to enable better understanding, especially for those students who do not have an accounting background. The text is examination-oriented and is supplemented with relevant solved illustrations for all the topics.
This classic volume achieves a remarkable width of appeal without sacrificing scientific accuracy or depth of analysis. It is a valuable contribution to the study of business efficiency which should be read by anyone wanting information about the developments and place of management, and it is as relevant today as when it was first written. This is a practical book, written out of many years of experience in working with managements of small, medium and large corporations. It aims to be a management guide, enabling readers to examine their own work and performance, to diagnose their weaknesses and to improve their own effectiveness as well as the results of the enterprise they are responsible for.
Environmental Science is one of the most important areas of research and study in present time and its application in every aspect of life has also increased . Keeping this in view, almost all Indian Universities have introduced it as a compulsory course. This book is intended to suit the needs of graduate and postgraduate students pursuing environmental studies. To save the natural environment, a good and effective understanding of environmental science is needed. Environmental science is a term that has been widely used in recent years and its manifestations can range from environmental awareness learning through complex and expensive environmental study to operational research studies of environmental educations systems.