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As a constantly evolving and developing industry, the music business environment continues to establish new standards in terms of operational efficiency, dynamics between the different parties involved in the professional cycles, and constructing and performing methodologies in the process of achieving the desired results that all the participants in the music world have to adapt to in order to establish a sustainable career. Hence, the main purpose of this book is to provide practical advice suitable to both aspiring music professionals and artists that need detailed guidance in the process of developing the basis of a fruitful, promising, and sustainable profile, not only in terms of business performance, but psychologically as well.
Modern Artist Development arms you with all the necessary skills and tools you need to be the very best fully formed ARTIST and get noticed by Labels, Investors, Managers, Agents, Publishers & Sponsors.
This book provides entrepreneurial producers and independent artists, in the music business with an arsenal of tools to make smart choices in maintaining healthy creative collaborations. In each chapter, I recommend conducting business based on a series of tasks containing steps and moves pertaining to eight facets of an artist development collaboration: partnership initiation, organization, monetary value, contractual agreements, ethics, networking and resources, commercial assessment, and project contingency. The ultimate purpose of this book is to give producers and artists a blueprint of how to take care of each other while looking out for their own best interest.
Packed with insider tips, tricks and secrets of the music industry and laced with trendy references to the biggest Pop Stars in the world like Beyonce and Justin Bieber, Becoming a Pop Star: Artist Development makes achieving fame and fortune an attainable reality. BECOMING A POP STAR: ARTIST DEVELOPMENT includes beauty tips, fashion advice, workout programs, and an entire section devoted to properly branding and marketing yourself. You will get social media training and a host of strict rehearsal schedules including vocal technique and instrumentation that successfully produce all of the greatest Pop Stars on the planet."
This authoritative reference on artist management in the music industry is the standard for all phases of managing a musician's career from both the artist's and manager's point of view. This substantially updated edition covers the major changes that have transformed the business world and music industry over the past six years. Particular emphasis is given to the impact of the Internet, including the MP3 controversy and its lingering ramifications, copyright licensing on the Web, navigating trade identity issues on the Net, domain names, and the high-tech fight against cyberpiracy. Included are real-world examples-as well as new interviews with top booking agents, personal managers, concert promoters, record company executives, road managers, and artists. • For aspiring and professional managers in the music/entertainment field as well as musicians, music publishers, and record company personnel • Winner of the presigious ASCAP Deems Taylor Award for excellence in music publishing • This replaces 0-8230-7705-5, which sold more than 25,000 copies
Allen prepares you for the realities of successfully directing the careers of talented performers in the high-risk, high-reward music business. You will learn to prepare yourself for a career in artist management - and then learn the tools to coach, lead, organize time, manage finances, market an artist, and carve out a successful career path for both yourself and your clients. The book features profiles of artist managers, an exclusive and detailed template for an artist career plan, and samples of major contract sections for artist management and record deals. Updated information including a directory of artist management companies is available at the book's companion website. A peer reviewer for Artist Management for the Music Business proclaimed ".this is going to be an excellent text. It contains many unique insights and lots of valuable information. This is essential reading for managers, students, and artists in the music business.
You are an artist. You've mastered your art form, and you're out in the world living the artist's life. But you also want to make a difference in the world as a teaching artist. You know how to pursue excellence in your art form; how can you pursue excellence in teaching artistry?A Teaching Artist's Companion: How to Define and Develop Your Practice is a how-to reference for veteran and beginning teaching artists alike. Artist-educator Daniel Levy has been working in classrooms, homeless shelters and correctional facilities for over thirty years. With humor and hard-woninsight, Levy and a variety of contributing teaching artists narrate their successes and failures while focusing on the practical mechanics of working within conditions of limited time and resources. Levy organizes teaching artist practice within a framework of View, Design, and Respond. View iseverything you value and believe about teaching and learning; Design is what you plan before you go into a classroom; Respond is how you react to and support your students face to face. With the aid of checklists, worksheets, and primary sources, A Teaching Artist's Companion invites you to defineyour own unique view, and guides your observing, critiquing, and shaping your practice over time.
This book takes the mystery out of the music business! "Music Is Your Business" tells you who does what in the music industry. Music industry veteran Christopher Knab's honest, no-nonsense information will empower you to market and promote your music--whether you're an experienced performer or just starting out. Learn how to attract distributors, get radio airplay, negotiate offers, and create a demand for your music with topics like Con Jobs: Watch Out for the Flim Flam Man, 10 Reasons Why Musicians Fail (and How Not To), What A&R Reps Do, and Online Music Retailing. Straight to the point legal chapters by entertainment attorney Bartley F. Day include Filing Copyright Applications, Trademarking Band Names, and Making Sense of Recording Industry Contracts. A sample distributor one-sheet, band tour and work schedule, band bio, and more! Newly revised, updated, and 100 pages longer, the 3rd edition of "Music Is Your Business" is essential for independent musicians and record labels.
Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry. Record Label Marketing... * Builds your knowledge base by introducing the basics of the marketing mix, market segmentation and consumer behavior * Gives you the tools necessary to understand and use SoundScan data, and to successfully manage the budget of a recorded music project * Presents vital information on label publicity, advertising, retail distribution and marketing research * Introduces you to industry resources like NARM, RIAA, and the IFPI * Offers essential marketing strategies including grassroots promotion and Internet/new media, as well as highlighting international marketing opportunities * Reveals how successful labels use video production, promotional touring and special products to build revenue * Looks to the future of the music business-how online developments, technological diffusion, and convergence and new markets are continually reshaping the industry This guide is accompanied by a website, www.recordlabelmarketing.com, which offers interactive assignments to strengthen your knowledge as well as updates on the latest news, industry figures and developments.