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“You can have brilliant ideas, but if you cannot get them across, your ideas will not get you anywhere.”-Lee Lacocca It is a well known fact that businesses need marketing to survive. No matter how good is your product or how excellent are your services or ideas, you need to reach out to masses in order to generate sales, otherwise you will get to nowhere. The importance of marketing was also highlighted by the CEO of Nike, Phil Night who once said that, “The most important thing we do is market the product. We have come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool”.-Phil Knight, CEO NikeAs we all know that, products and services changes with demand and so does the marketing techniques.Previously print media, radio and television were considered to be the sources of marketing but now with the advent of internet, online marketing is flourishing day by day and is becoming the fastest and the inexpensive source of sharing information almost everywhere around the world. As internet is evolving as a social web site with interactive communication, internet marketing has gained popularity.Various statistics reveal that online advertising has grown to be worth tens of billions of dollars annually, in just a few years. According to a report published by Price Water House Coopers (PWC), that in the year 2006, 16.5 billion US dollars was expected to be spent on online marketing in the United States.Also in UK, the Internet Advertising Bureau (IAB) reported that, internet marketing has flourished in recent years becoming a multi-million pound industry.( Source: www.iabuk.net). According to a study by the IAB and PricewaterhouseCoopers (PwC), spending on online advertising in the UK might reach to 1 billion pounds for the first time, fuelled by increased use of broadband.These figures advocate the growing importance of internet marketing as also reaffirmed by David Silverman, Partner, Entertainment and Media Practice, PricewaterhouseCoopers, who said that: 'The latest results reaffirm the internet's growing importance for marketers to integrate online advertising into their overall media plans.' This is the reason why companies are constantly engaging in adopting various successful internet marketing strategies in order to reach out to their target markets and Article Marketing is one of the most effective of all. This book is dedicated to impart you with an in depth information about Article Marketing. If you want to become a successful online marketer and want to stand out of your competitors through incorporating effective article marketing tactics than this book is essentially worth reading for you and will help you explore what is article marketing, its importance, its scope, its benefits, how to create an effective article strategy and employ valuable article marketing tactics and much more.But before getting into much depth, first let’s have an introduction about article marketing and how it is associated with viral marketing another online marketing phenomenon.
Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book “Fast, fun and immensely practical.” —JOE SULLIVAN, Founder, Flextronics “Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.” —JOSH WHITFORD, Founder, Echelon Media “What do supermodels and venture capitalists have in common?They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.” —RALPH CRAM, Investor “Pitch Anything offers a new method that will differentiate you from the rest of the pack.” —JASON JONES, Senior Vice President, Jones Lang LaSalle “If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.” —STEVEN WALDMAN, Principal and Founder, Spectrum Capital “Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions.” —LOUIE UCCIFERRI, President, Regent Capital Group “I use Oren’s unique strategies to sell deals, raise money, and handle tough situations.” —TAYLOR GARRETT, Vice President, White Cap “A counter-intuitive method that works.” —JAY GOYAL, CEO, SumOpti About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million—and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn’t an art—it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process. Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately: Setting the Frame Telling the Story Revealing the Intrigue Offering the Prize Nailing the Hookpoint Getting a Decision One truly great pitch can improve your career, make you a lot of money—and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours. Apply the tactics and strategies outlined inPitch Anything to engage and persuade your audience—and you’ll have more funding and support than you ever thought possible.
This book shows the reader how to take timeless storytelling structures and make them immediate, now, for fiction that's universal in how it speaks to the reader's heart and contemporary in detail and impact.Each chapter includes brief excerpts and descriptions of fiction from many times, many genres - myth and fairy tale, genre and mainstream fiction, film plots of all types, short story and novel.Find 20 fundamental plots that recur through all fiction - with analysis and examples - that outline benefits and warnings, for writers to adapt and elaborate in their own fiction.Ronald B. Tobias has spent his career as a writer moving from genre to genre, first as a short story writer, then as an author of fiction and nonfiction books and finally as a writer and producer of documentaries for public television. He is currently a professor in the Department of Media and Theatre Arts at Montana State University and the author of the Insider's Guide to Writing for Screen and Television. He lives in Bozeman, Montana.
Courage, Sacrifice, and Honor: Tales from the Frontline Heroes is a captivating and inspiring book that explores the experiences of frontline soldiers and the impact of war on individuals and societies. Through a collection of compelling stories and interviews, readers will gain insight into the struggles and triumphs of soldiers who have risked their lives to serve their country and defend their values. From the call to duty that inspired them to join the military, to the challenges they faced on the frontline and the memories that will stay with them forever, this book provides a comprehensive and nuanced view of the experiences of frontline soldiers. Readers will gain a deeper understanding of the evolution of soldiers from rookies to veterans, the bonds of brotherhood that are formed in times of war, and the different leadership styles that can make or break a military operation. The book also explores the impact of war on society, from the struggle for equality to the lasting legacy of conflict. It examines the cost of war in terms of lives lost and families left behind, as well as the resilience and strength of soldiers who have been injured but not defeated. Throughout the book, readers will be inspired by the courage, selflessness, and sacrifice of frontline soldiers, and will gain a greater appreciation for their contributions to society. This book is a must-read for anyone who is interested in military history, social justice, or the human experience in times of conflict. It is a powerful tribute to the heroes among us who have risked everything to defend our freedoms and way of life.
Artificial Intelligence (AI) is transforming the world as we know it, but it can also be complex and difficult to understand. In Conversations with ChatGPT: The Journey to Artificial Intelligence, readers are taken on a journey through the world of AI, exploring its history, development, and potential to transform every aspect of our lives. Written in a conversational style, this book brings the reader into the world of AI through engaging and informative discussions with ChatGPT, a large language model trained by OpenAI. From the origins of AI and machine learning to the evolution of natural language processing and computer vision, readers will gain a comprehensive understanding of the technology that is changing our world. In addition to exploring the technical aspects of AI, Conversations with ChatGPT also delves into the ethical and social implications of this technology. From issues of bias and fairness in AI systems to the impact of AI on the job market and the environment, readers will gain a deeper understanding of the challenges and risks associated with the development and deployment of AI. Throughout the book, ChatGPT provides insights and perspectives on the opportunities and challenges of AI, drawing on the latest research and developments in the field. With a focus on the future of AI and its potential to transform our lives, Conversations with ChatGPT offers a thought-provoking and engaging look at one of the most exciting and transformative technologies of our time. Suitable for readers with varying levels of technical knowledge, Conversations with ChatGPT is an essential guide to the world of AI, and an insightful and engaging exploration of the possibilities and challenges of this rapidly evolving technology.
Beyond Words: How ChatGPT is Revolutionizing Communication is a groundbreaking exploration of the power and potential of AI and natural language processing technology. From virtual assistants to chatbots, and from the evolution of language to the art of syntax, this book examines the ways in which AI is changing the game in the field of communication. The book begins with an introduction to ChatGPT, the AI language model that has sparked a revolution in communication. From there, it explores the rise of virtual assistants and chatbots, and how they are transforming the way we work, connect, and communicate. It delves into the power of AI, how it is changing the conversation, and how it is breaking down barriers that once existed between people and machines. Beyond Language: The Universal Appeal of ChatGPT explores how AI is revolutionizing communication beyond the boundaries of language, allowing people from all over the world to connect with each other like never before. The book looks at the ways in which AI is enhancing human communication, and the advantages that this new technology is bringing to the table. The Evolution of Chatting: How ChatGPT is Changing the Game examines how AI is changing the way we talk to each other, from slang to syntax. It explores the limits of language, and how ChatGPT is pushing those limits to new heights. This book looks at the future of communication, and the ways in which AI will continue to shape the way we connect with each other. From Text to Talk: A New Era of Communication explores how AI is transforming the way we communicate, from text-to-speech to talking machines. This book examines the ChatGPT effect, and the ways in which AI is changing the way we work and interact with technology. It explores the new language of communication that is emerging, and the ways in which AI is breaking down barriers and changing the way we connect. This book is a must-read for anyone interested in the future of communication, artificial intelligence, and natural language processing technology. It is a fascinating exploration of the power and potential of ChatGPT and other AI language models, and how they are transforming the way we connect with each other in the 21st century. Whether you are a tech enthusiast, a language lover, or simply curious about the power of AI, Beyond Words is a book you won't want to miss.
ChatGPT is an artificial intelligence language model that has the ability to process and generate human-like text. It is a product of the latest breakthroughs in natural language processing (NLP) and machine learning, which has enabled it to become one of the most advanced language models to date. The development of ChatGPT started with a research paper published in 2018 by OpenAI, a leading research lab in the field of artificial intelligence. In the paper, the researchers introduced a new model called GPT (Generative Pre-trained Transformer) that could generate coherent and human-like text using unsupervised learning. The initial GPT model had 117 million parameters and was pre-trained on a large corpus of text data from the internet. Over time, the researchers at OpenAI continued to improve the GPT model, leading to the development of larger and more sophisticated versions of the model, with up to 1.75 billion parameters. In June 2020, OpenAI released its most advanced version yet, known as GPT-3, which had a whopping 175 billion parameters and was capable of performing an unprecedented number of tasks, including translation, summarization, and even creative writing. ChatGPT is a variant of GPT-3 that has been fine-tuned to specialize in conversational interactions with humans. It has been pre-trained on a large corpus of conversational data, allowing it to understand and generate natural language responses in a conversational setting. When a user inputs a text prompt, ChatGPT uses its pre-trained models to analyze the prompt and generate a response that is likely to be appropriate and relevant to the context. The development of ChatGPT and other advanced language models has brought about a significant shift in the field of NLP and AI. These models have the potential to revolutionize the way humans communicate with machines and with each other, opening up new possibilities for language-based applications and interactions. In the following chapters of this book, we will delve deeper into the technical details of how ChatGPT works, explore its capabilities, and discuss the ethical and societal implications of using such advanced language models. But first, let's take a closer look at how ChatGPT was developed and the research that went into making it a reality.
"Valor in the Skies: Courage and Sacrifice in Aerial Warfare" is a riveting exploration of the history of aerial combat, spanning over a century of innovation, challenges, and achievements. From the earliest days of flight to the cutting-edge technologies of the present day, this book delves deep into the fascinating world of aerial warfare, exploring the courage and sacrifice of the men and women who have made it possible. With 31 chapters covering everything from the birth of aerial warfare to the future of drone technology, this book offers a comprehensive overview of the most significant events, technologies, and personalities in the history of aerial warfare. From the Aces of World War I to the Tuskegee Airmen, from the Battle of Britain to Operation Desert Storm, this book explores the key battles and innovations that have shaped the course of aerial warfare. But "Valor in the Skies" is not just a book about technology and battles. It is also a book about the people behind the machines, and the sacrifices that they have made in the pursuit of victory. It tells the stories of the men and women who have flown in the skies, facing incredible challenges and risking their lives in the pursuit of freedom and justice. With a compelling narrative style and a wealth of detailed information, "Valor in the Skies" is an essential read for anyone interested in the history of aerial warfare, as well as for anyone interested in the intersection of technology, innovation, and human courage.
In "The Last Stand: The Triumph of Bravery in Desperate Times," readers will be taken on a thrilling journey through the trials and tribulations of a city under siege. As the enemy lays siege to the fortress walls, the soldiers and civilians inside must band together to defend their home against seemingly insurmountable odds. Through 25 chapters, readers will witness the heroism, sacrifice, and determination of those who refused to back down in the face of adversity. They will see the brutal realities of war, the toll it takes on those who fight it, and the incredible resilience of the human spirit. As the siege drags on, the soldiers and civilians will face incredible challenges, from shortages of food and water to the trauma of seeing their comrades fall in battle. But they will also see the power of unity, bravery, and determination, and how these qualities can help ordinary people achieve extraordinary things. Readers will witness the final push to victory, and the aftermath of war, as soldiers and civilians alike struggle to come to terms with the sacrifices that have been made. They will see the importance of remembering the fallen and honoring their memory, as well as the lessons that can be learned from the last stand. "The Last Stand" is a powerful testament to the human spirit, and a reminder of the incredible bravery and selflessness of those who defend their homes and communities. It is a must-read for anyone who wants to understand the reality of war and the strength of the human spirit in times of crisis.
"Talking to Machines: The Fascinating Story of ChatGPT and AI Language Models" is an illuminating and thought-provoking journey into the world of artificial intelligence and its most advanced form of natural language processing, ChatGPT. From its humble beginnings to its remarkable abilities today, this book takes readers through the fascinating history of conversational AI, the rise of language models, and the scientific principles behind natural language processing. But it's not just about the technology itself. This book also delves into the ethical considerations surrounding AI, including the potential for bias and the need for transparency and explainability. Readers will also explore the power of context in helping machines understand the world around them, the limitations of human understanding, and the implications of teaching machines to empathize. Through engaging and insightful chapters, readers will learn about ChatGPT's real-world applications and the exciting potential for future advancements in AI. They will also gain a deeper understanding of the complexities and challenges involved in creating these sophisticated systems, as well as the importance of collaboration and the need for diverse perspectives. Written by an expert in the field, "Talking to Machines" is accessible to both technical and non-technical readers alike, and offers a comprehensive and balanced perspective on the past, present, and future of AI language models. This book is essential reading for anyone interested in the cutting-edge technology that is shaping our world and changing the way we interact with machines.