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Arthur Lyon Bowley, the founding father of modern statistics, was an important and colorful figure and a leader in cementing the foundations of statistical methodology, including survey methodology, and of the applications of statistics to economical and social issues during the late 19th and early 20th centuries. In many respects, he was ahead of his time.The giants in this field around that time were largely concentrated in the British Isles and Scandinavian countries; among these contributors, Arthur Bowley was one of the most active in revolutionizing statistical methodology and its economic applications. However, Bowley has been vastly undervalued by subsequent commentators — while hundreds of articles and books have been written on Karl Pearson, those on Arthur Bowley amount to a dozen or less. This book seeks to remedy this and fill in an important omission in the monographical literature on the history of statistics. In particular, the recent resurgence of interest in poverty research has led to a renewed interest in Bowley's legacy.
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
In this study of pioneers of the field, Goldthorpe explains how present-day sociological science developed from the seventeenth century onwards. It will appeal to students and scholars of sociology and to anyone engaged in social science research, from statisticians to social historians.
Leading sociologists outline the historical development of the discipline in Britain and document its continuing influence in this essential and comprehensive reference work. Spanning the Scottish enlightenment of the 18th century to the present day this Handbook maps the discipline and the British contribution.
This state-of-the-art volume provides insight into the recent developments in survey research. It covers topics like: survey modes and response effects, bio indicators and paradata, interviewer and survey error, mixed-mode panels, sensitive questions, conducting web surveys and access panels, coping with non-response, and handling missing data. The authors are leading scientists in the field, and discuss the latest methods and challenges with respect to these topics. Each of the book’s eight parts starts with a brief chapter that provides an historical context along with an overview of today’s most critical survey methods. Chapters in the sections focus on research applications in practice and discuss results from field studies. As such, the book will help researchers design surveys according to today’s best practices. The book’s website www.survey-methodology.de provides additional information, statistical analyses, tables and figures. An indispensable reference for practicing researchers and methodologists or any professional who uses surveys in their work, this book also serves as a supplement for graduate or upper level-undergraduate courses on survey methods taught in psychology, sociology, education, economics, and business. Although the book focuses on European findings, all of the research is discussed with reference to the entire survey-methodology area, including the US. As such, the insights in this book will apply to surveys conducted around the world.