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An unprecedented synthesis and in-depth account of recent scholarship on Arabic typographic history and a concise guide on Arabic typography addressing all key areas.
In the twenty-first century, the widespread integration of computer technologies has brought text-based information into many facets of everyday life. This has caused an ever-growing interest in typography across many fields of visual communication, where text and letterform play a central role in disseminating social trends and reflecting the spirit of the times. Arabic Typography takes the reader through a comprehensive study of Arabic letterforms, starting with a concise historical overview of their development and styles, and proceeding to the latest design and technological advances. It attempts to establish the foundations for Arabic type-design by drawing lessons from past practices and aesthetic conventions, in order to retain the enduring traits that are of relevance for improvement and innovation in future type-design creations. Going beyond the historical facts to discuss current design issues pertaining to the creation and production of letterforms, it presents Arabic typographic design as an essential communication tool that should marry functionality and legibility to aesthetic delight. This book will serve as a valuable reference on Arabic typography, and as an educational guide for design students, professionals and anyone who uses Arabic type and enjoys the visual appearance of this language and its letterforms.
The first-ever book-length history of Arab graphic design PROSE AWARD WINNER, ART HISTORY & CRITICISM Arab graphic design emerged in the early twentieth century out of a need to influence, and give expression to, the far-reaching economic, social, and political changes that were taking place in the Arab world at the time. But graphic design as a formally recognized genre of visual art only came into its own in the region in the twenty-first century and, to date, there has been no published study on the subject to speak of. A History of Arab Graphic Design traces the people and events that were integral to the shaping of a field of graphic design in the Arab world. Examining the work of over eighty key designers from Morocco to Iraq, and covering the period from pre-1900 to the end of the twentieth century, Bahia Shehab and Haytham Nawar chart the development of design in the region, beginning with Islamic art and Arabic calligraphy, and their impact on Arab visual culture, through to the digital revolution and the arrival of the Internet. They look at how cinema, economic prosperity, and political and cultural events gave birth to and shaped the founders of Arab graphic design. Highlighting the work of key designers and stunningly illustrated with over 600 color images, A History of Arab Graphic Design is an invaluable resource tool for graphic designers, one which, it is hoped, will place Arab visual culture and design on the map of a thriving international design discourse.
A comprehensive textbook of the early Arabic Kufic script, written as a complete reference book for calligraphers, designers, and students of art history and the history of Arabic language and scripts. This beautiful and powerful script was derived from the earlier Hijazi Mashq style of Mecca and Medina, which was invented by early Muslim scribes to record the Quran. Today, the many historical manuscripts displayed in numerous museums around the world can attest to development and evolution of this remarkable and versatile script. Authored by master calligrapher, Mousavi Jazayeri, this book is the only book written in English that is solely dedicated to the study, learning and revival of the fascinating script behind the first mature Arabic calligraphic style, which was the official script of the Islamic Near East for centuries, before being replaced by the modern Naskh style. In this handbook, Mousavi Jazayeri who had discovered the lost art of cutting the qalam (pen) for early Kufic more than twenty years ago, explains with detailed, clear illustrations how to write early Kufic using a calligraphic pen and even a regular pen. He guides students patiently through the process involved in creating amazing, modern monograms. With clear, ample examples taken from the old Quranic manuscripts, art history students, font designers, and scholars of the history of the Arabic language and scripts can use this reference book to learn the key aspects of the early Kufic script as a writing system. Mr. Mousavi Jazayeri is joined by two co-authors, Perette E. Michelli, a multi-disciplinary historian of medieval and later art, and Saad D. Abulhab, a known Arabic type designer and independent scholar of the history of Arabic language and scripts. The two co-authors are members of the first international group dedicated to the study and revival of the early Kufic script, Kuficpedia, which was formed a few years ago around the historical achievements of Mr. Mousavi.
Arabic is the third most widely used script in the world, and gave rise to one of the richest manuscript cultures of mankind. Its representation in type has engaged printers, engineers, businesses and designers since the 16th century, and today most digital devices render Arabic type. Yet the evolution of the printed form of Arabic, and its development from metal to pixels, has not been charted before. Arabic Type-Making in the Machine Age provides the first comprehensive account of this history using previously undocumented archival sources. In this richly illustrated volume, Titus Nemeth narrates the evolution of Arabic type under the influence of changing technologies from the perspective of a practitioner, combining historical research with applied design considerations.
An inspirational guide to designing with Arabic script, for native and nonnative speakers alike The Arabic-speaking world is growing in political and economic power, but for nonnative speakers, using Arabic script in graphic design can be daunting. This visual resource book, written by a designer-typographer from the Middle East with extensive experience working for Western agencies and type foundries, considers the challenges and pitfalls of producing work for a Middle Eastern audience, from cultural misunderstandings to the finer points of font design. Using vibrantly illustrated case studies, from logotype conversions for European and Middle Eastern television networks to websites and printed media, the book shows the importance of cultural knowledge to good design and demonstrates the evocative power of Arabic script. An introductory volume, the book presents a brief history of Arabic calligraphy and modern type design. Two chapters are devoted to typography and logotype design, followed by a substantial section of case studies that give real-world examples and the lessons learned from them. The only accessible book on the subject, Arabic for Designers will open up a new world of possibilities to students, practicing designers, and art directors, guiding them to a greater understanding of how to produce the most effective and enduring design solutions.
Mourad Boutros, author of Arabic for Designers, enlists his professional peers to examine the global context for Arabic design and typography. The thematic thread that runs through every article, case study and illustration in Talking About Arabic is how technological advances have furthered, and changed, the use of Arabic throughout the world, whether in print or online. Detailed accounts of how advances in font technology have permitted digitized Arabic to accurately represent the Arabic calligraphic tradition provides a discourse for non-Arabic speakers to consider the language's cultural, religious and aesthetic issues in a 21st century context, including teaching Arabic in a global context, the development of contemporary Arabic fonts and multilingual Web design.
An innovative examination of typography as a medium of communication rather than part of print or digital media. Typography is everywhere and yet widely unnoticed. When we read type, we fail to see type. In this book, Kate Brideau considers typography not as part of "print media" or "digital media" but as a medium of communication itself, able to transcend the life and death of particular technologies. Examining the contradiction between typographic form (often overlooked) and function (often overpowering), Brideau argues that typography is made up not of letters but of shapes, and that shape is existentially and technologically central to the typographic medium. After considering what constitutes typographic form, Brideau turns to typographic function and how it relates to form. Examining typography's role in both the neurological and psychological aspects of reading, she argues that typography's functions exceed reading; typographic forms communicate, but that communication is not limited to the content they carry. To understand to what extent the design and operations of the typographic medium affect the way we perceive information, Brideau warns, we must understand the medium's own operational logic, embodied in the full diversity of typographic forms. Brideau discusses a range of topics--from intellectual property protection for typefaces to Renaissance and Enlightenment ideal letterforms--and draws on a wide variety of theoretical work, including phenomenological ideas about comprehension, German media archaeology, and the media and communication theories of Vilém Flusser and others. Hand-drawn illustrations of typographic forms accompany the text.
This book is a pioneering study of temporal typography and time-based calligraphic art written in the Arabic system of writing. Inspired by the innate qualities of Arabic script as well as certain practices in Islamic calligraphy and contemporary calligraphic art, the book devises five broad categories of temporal behaviors for Arabic characters in time-based media. It goes onto expand the vocabulary used to describe Arabic script’s appearance in time-based media and proposes a theory to help artists, practitioners, and theoreticians push the boundaries of temporal text-based art. Furthermore, it tackles questions of legibility and readability, and seeks to understand how temporality of Arabic text influences the creation of meaning. This book will therefore appeal not only to animators, designers, and artists, but also to commentators and scholars who deal with temporal text-based art written in Arabic script.