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Pork continues to occupy an important position as a food source in affluent societies as well as in developing countries with slower economic growth. The growth of the world swine population continues at a faster rate than that of the human population, a reflection of the sustained demand for pork in all parts of the world. The technical basis for commercial production of swine was presented in our two earlier textbooks-Swine Production in Temperate and Tropical Environ ments, by Pond and Maner, 1974, and Swine Production and Nutrition, by Pond and Maner, 1984. In view of rapidly advancing technology and an appreciation for the systems approach in industry and agriculture, this third book has been restructured to provide the student and practitioner with an integrated concept of pork production. We have attempted to blend the fundamental principles from genetics, physiology, nutrition, and biotechnology into the modern concepts of systems analysis and simulation modeling. The objective is to create a teaching approach which empha sizes the integrated synthesis of biological with physical and environmental sci ences and economics. This approach is expected to provide an overall pork pro duction systems view that individual producers can adapt to their specific resources, needs, and goals. Our new co-author, Dr. Dewey Harris, has used his expertise and perspective on interacting systems to change the complexion of the book to fulfill this objective. In addition, Dr.
Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements
Vols. for 1915-49 and 1956- include the Proceedings of the annual meeting of the association.