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Shook and Farber invite eager entrepreneurs to join 33 of today’s business and sales best as they share the details behind their greatest sales moves and ultimately, impart valuable lessons on how to sell your way to success. Crafted to cover a variety of industries, products, and services, this entertaining playbook urges entrepreneurs to reinvent their sales approach, illustrating proven techniques, tips, and tricks in each story and summarizing the unique take-away offered by its teller. Entrepreneurs uncover such pearls as how to ignite creativity to overcome sale barriers, how to create long-term customers, and how to sell what the customer wants (hint: it’s not always a product or service). Entrepreneurs also gain invaluable insight and encouragement as they turn from story to story, leaving the pages with lessons learned and the excitement of being privy to an exchange among the elite in their industry.
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.
For decades, top scientists in colleges and universities pursued a clear path to success: enroll in a prestigious graduate program, conduct research, publish papers, complete the PhD, pursue postdoctoral work. With perseverance and a bit of luck, a tenure-track professorship awaited at the end. In today’s academic job market, this scenario represents the exception. As the number of newly conferred science PhDs keeps rising, the number of tenured professorships remains stubbornly stagnant. “Next Gen PhD: A Guide to Career Paths in Science is a practical and thorough manual for the entire career transition process, from defining personal interests and deciding on a career path all the way to day one of a new job. Written by experienced career counselor Melanie Sinche, it is geared toward postdocs and graduate students who may not have access to effective career counseling or mentorship or are not satisfied with what they have received thus far.” —Teegan A. Dellibovi-Ragheb, Science “With its focus on PhD level scientists, this book fills a gap in job search and career information literature. It’s a must-read for those contemplating or actively pursuing studies in the subject area, as well as those who provide guidance to undergraduates, graduate students, and postdoctoral scholars.” —Alan Farber, Library Journal (starred review)
A comprehensive guide to becoming a skilled Azure DevOps engineer Key FeaturesExplore a step-by-step approach to designing and creating a successful DevOps environmentUnderstand how to implement continuous integration and continuous deployment pipelines on AzureIntegrate and implement security, compliance, containers, and databases in your DevOps strategiesBook Description Implementing Azure DevOps Solutions helps DevOps engineers and administrators to leverage Azure DevOps Services to master practices such as continuous integration and continuous delivery (CI/CD), containerization, and zero downtime deployments. This book starts with the basics of continuous integration, continuous delivery, and automated deployments. You will then learn how to apply configuration management and Infrastructure as Code (IaC) along with managing databases in DevOps scenarios. Next, you will delve into fitting security and compliance with DevOps. As you advance, you will explore how to instrument applications, and gather metrics to understand application usage and user behavior. The latter part of this book will help you implement a container build strategy and manage Azure Kubernetes Services. Lastly, you will understand how to create your own Azure DevOps organization, along with covering quick tips and tricks to confidently apply effective DevOps practices. By the end of this book, you’ll have gained the knowledge you need to ensure seamless application deployments and business continuity. What you will learnGet acquainted with Azure DevOps Services and DevOps practicesImplement CI/CD processesBuild and deploy a CI/CD pipeline with automated testing on AzureIntegrate security and compliance in pipelinesUnderstand and implement Azure Container ServicesBecome well versed in closing the loop from production back to developmentWho this book is for This DevOps book is for software developers and operations specialists interested in implementing DevOps practices for the Azure cloud. Application developers and IT professionals with some experience in software development and development practices will also find this book useful. Some familiarity with Azure DevOps basics is an added advantage.