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Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business. Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resource Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make
Written from an engineering point of view, this book covers the most common and important approaches for the identification of nonlinear static and dynamic systems. The book also provides the reader with the necessary background on optimization techniques, making it fully self-contained. The new edition includes exercises.
This new edition of a one-of-a-kind handbook provides an essential updating to keep the book current with technology and practice. New coverage of topics such as machine-room-less systems and current operation and control procedures, ensures that this revision maintains its standing as the premier general reference on vertical transportation. A team of new contributors has been assembled to shepherd the book into this new edition and provide the expertise to keep it up to date in future editions. A new copublishing partnership with Elevator World Magazine ensures that the quality of the revision is kept at the highest level, enabled by Elevator World's Editor, Bob Caporale, joining George Strakosch as co-editor.