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Samuel Langhorne Clemens, born November 30, 1835, in Monroe County, Missouri, was never one to let the facts get in the way of a good story. An indefatigable inventor of tall tales, Mark Twain was a natural-born storyteller who freely adapted the incidents of his life and the tales he heard as a youth to embellish his fiction—as well as his travel writing and memoirs. However captivating this technique may be for Twain’s readers, for the modern biographer it poses a real problem: in accounts of Twain’s life, how do we discern what is true from what is just another colorful yarn? In this new account of one of the most fascinating, charismatic, and gifted characters in American literature, Kevin J. Hayes reviews Twain’s life and work, from his early journalism to his masterpiece Huckleberry Finn, and from the travelogue Life on the Mississippi to the public-speaking engagements that took him around the world, to his final work: the sprawling compendium Mark Twain’s Autobiography. Synthesizing the latest information and sifting through the evidence culled from both stories and certainties, Mark Twain is a fresh, clear-sighted account of a crucial American voice.
How American respectability has been built by maligning those who don't make the grade How did Americans come to think of themselves as respectable members of the middle class? Was it just by earning a decent living? Or did it require something more? And if it did, what can we learn that may still apply? The quest for middle-class respectability in nineteenth-century America is usually described as a process of inculcating positive values such as honesty, hard work, independence, and cultural refinement. But clergy, educators, and community leaders also defined respectability negatively, by maligning individuals and groups—“misfits”—who deviated from accepted norms. Robert Wuthnow argues that respectability is constructed by “othering” people who do not fit into easily recognizable, socially approved categories. He demonstrates this through an in-depth examination of a wide variety of individuals and groups that became objects of derision. We meet a disabled Civil War veteran who worked as a huckster on the edges of the frontier, the wife of a lunatic who raised her family while her husband was institutionalized, an immigrant religious community accused of sedition, and a wealthy scion charged with profiteering. Unlike respected Americans who marched confidently toward worldly and heavenly success, such misfits were usually ignored in paeans about the nation. But they played an important part in the cultural work that made America, and their story is essential for understanding the “othering” that remains so much a part of American culture and politics today.
The spaces of bookselling have as many stories to tell as do the books for sale. More than static backgrounds for bookselling, these dynamic spaces both shape individual and collective behaviors and perceptions and are shaped by the values and practices of booksellers and book buyers. This Element focuses primarily on bookselling in the United States from the 19th through the 21st centuries and examines three key bookselling spaces-the store, the street, and the catalogue. Following an introduction, the second section considers how the material space of bookstores shapes social engagement in and cultural values associated with the bookstore. The third section turns to itinerant and sidewalk booksellers and the ways in which they use the physical, social, and legal space of the street to craft geographies of belonging. And the final section pages through bookseller catalogues, examining them as a significant genre that works to spatialize the bookstore.
In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and canvassers to one driven by professional salesmen and executives. From book agents flogging Ulysses S. Grant's memoirs to John H. Patterson's famous pyramid strategy at National Cash Register to the determined efforts by Ford and Chevrolet to craft surefire sales pitches for their dealers, selling evolved from an art to a science. "Salesmanship" as a term and a concept arose around the turn of the century, paralleling the new science of mass production. Managers assembled professional forces of neat responsible salesmen who were presented as hardworking pillars of society, no longer the butt of endless "traveling salesmen" jokes. People became prospects; their homes became territories. As an NCR representative said, the modern salesman "let the light of reason into dark places." The study of selling itself became an industry, producing academic disciplines devoted to marketing, consumer behavior, and industrial psychology. At Carnegie Mellon's Bureau of Salesmanship Research, Walter Dill Scott studied the characteristics of successful salesmen and ways to motivate consumers to buy. Full of engaging portraits and illuminating insights, Birth of a Salesman is a singular contribution that offers a clear understanding of the transformation of salesmanship in modern America. Reviews of this book: The history Friedman weaves is engrossing and the book hits stride with entertaining chapters on Mark Twain's marketing of the memoirs of Ulysses S. Grant (apparently Twain was as talented a businessman as a writer) and on the shift from the drummer--the middleman between wholesalers and regional shopkeepers--to the department store...In Birth of a Salesman, Friedman has crafted a history of an 'inherently unlikable process' with depth, affection and intelligent analysis. --Carlo Wolff, Boston Globe I very much enjoyed reading this book. It is well written, well argued, and thoroughly researched. Salesmen, Friedman argues, helped distribute the products of America's increasingly bountiful manufacturing industries, invented new forms of managerial hierarchies, investigated the psychology of desire, and were in the vanguard of America's transformation from a producer to a consumer society. He powerfully shows that the rise of modern business practices and the emergence of a particularly American culture of consumption can only be fully understood if we examine the history of selling. --Sven Beckert, author of The Monied Metropolis Walter Friedman's Birth of a Salesman: The Transformation of Selling in America is an important book. The modern industrial economy, created in the United States and Europe between the 1880s and the 1930s, required the integration of large-scale production and marketing. The evolution of mass production is a well-known story, but Friedman is the first to fill in the crucial marketing side of that industrial revolution. --Alfred D. Chandler, Jr., author of The Visible Hand and Scale and Scope With wit and verve, Walter Friedman gives us a cast of memorable characters who turned salesmanship from ballyhoo to behaviorism, from silliness to science. Informed by prodigious research, Birth of a Salesman also clarifies the birth of modern marketing--from an angle that humanizes its subject through wry, ironic, but serious analysis. This is a pioneering work on a subject crucial to American social, cultural, and business history. --Thomas K. McCraw, author of Creating Modern Capitalism
This feminist rhetorical history explores women’s complex and changing relationship to the home and how that affected their entry into the workplace. Author Jessica Enoch examines the spatial rhetorics that defined the home in the mid- to late nineteenth and early twentieth centuries and considers how its construction and reconstruction—from discursive description to physical composition—has greatly shaped women’s efforts at taking on new kinds of work. In doing so, Enoch exposes the ways dominant discourses regarding women’s home life and work life—rhetorics that often assumed a white middle-class status—were complicated when differently raced, cultured, and classed women encountered them. Enoch explores how three different groups of women workers—teachers, domestic scientists, and World War II factory employees—contended with the physical and ideological space of the home, examining how this everyday yet powerful space thwarted or enabled their financial and familial security as well as their intellectual engagements and work-related opportunities. Domestic Occupations demonstrates a multimodal and multigenre research method for conducting spatio-rhetorical analysis that serves as a model for new kinds of thinking and new kinds of scholarship. This study adds historical depth and exigency to an important contemporary conversation in the public sphere about how women’s ties to the home inflect their access to work and professional advancement.