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The depletion of natural resources as a byproduct of widespread, global economic growth has urged several entrepreneurs to think about the environment when starting or conducting business. However, several entrepreneurs and smaller-sized firms struggle with implementing environmentally conscious business practices, especially Small and Medium Enterprises (SMEs), which represent more than 95% of all private sector firms, and are, thus, worth studying in the context of environmental impacts. This research uses survey methods to assess and better comprehend the key drivers and barriers of green business practices by SMEs in the State of Ohio specifically. Results from this study show that a majority of the respondents reported that they have implemented green practices within their business. The two main drivers for engaging in those practices are internal motivations and the opportunity to obtain a better public image. However, respondents also mentioned a lack of capital as the central barrier to implementing green business practices. These results can be used by government and business actors, especially in Ohio, as a benchmark to consider better strategies for implementing green business techniques. Overall, this work helps to better discern best practices and ways to develop more prosperous SMEs without undermining the quality of the environment.
The ultimate resource for small business owners who want to go green without going broke. Greening Your Small Business is the definitive resource for those who want their small businesses to be cutting- edge, competitive, profitable, and eco-conscious. Filled with stories from small business owners of all stripes, Greening Your Small Business addresses every aspect of going green, from basics such as recycling, reducing waste, energy efficiency, and reducing the IT footprint, to more in-depth concerns such as green marketing and communications, green business travel, and green employee benefits. For companies too small to hire consultants to draft and implement green policies and practices, this guide is designed for easy use, featuring: ? Simple ways to make the workplace greener ? Two plans of action for going green (divided into two levels) ? Definitions for green terminology and jargon
Groundbreaking New Book Provides Comprehensive Overview of Green Businesses and Sustainable Technologies Transforming the Future A new book titled "Green Businesses: A Comprehensive Introduction with Case Studies" offers an in-depth look at the rise of sustainable business models and green technologies that are revolutionizing industries across the globe. Written by [author name], this expansive volume provides key insights into the drivers, innovations, and future trends shaping the rapidly growing green economy. The book is structured into three comprehensive sections for a complete analysis of the topic. The first section introduces the concept of green businesses, analyzing sustainable business models, government policies, marketing strategies, and organizational culture. The second section focuses on emerging green technologies, covering renewable energy, transportation, construction, agriculture, artificial intelligence applications, and more. The third section profiles pioneering green tech companies leading the sustainability revolution, including Tesla, Beyond Meat, Nest, and Patagonia. "This book comes at a crucial time when the world is seeking sustainable solutions to pressing environmental and social issues," said [author name]. "My goal is to showcase how green businesses and technologies can tackle these challenges through innovation while driving strong economic growth." Key topics explored in the book include renewable energy systems, energy efficiency, green building design, eco-friendly manufacturing, circular economy initiatives, electric mobility, smart home technologies, greenhouse gas reduction methods, and sustainable supply chain management practices. "With comprehensive analysis, real-world case studies, and future outlooks, this book provides a holistic introduction to the transformative power of green businesses," continued [author name]. "I hope it will inspire more organizations and entrepreneurs to embrace creative sustainability models that benefit both business and society." "Green Businesses: A Comprehensive Introduction with Case Studies" delivers an accessible and engaging look into how forward-thinking companies are building the green economy of the future. With mounting environmental pressures worldwide, this timely book highlights achievable solutions making a real impact.
This book tackles a largely neglected topic: small and medium-sized enterprises (SMEs) and their environmental impact. Over 90% of all firms are SMEs. Their importance to the health of national and international economies is recognized. But what of their environmental impact? Individually, this may be small but, collectively, they pose a huge and largely unregulated threat to national and indeed the global environment. There have been many failed attempts to engage SMEs in environmental stewardship. Why is this? And where are the success stories needed to set best-practice examples? Environmental protection is widely touted as being a win-win scenario for business with economic spin-offs in terms of energy and waste reduction quickly producing payback for capital expenditures. Why is the "good environmental management equals good business management" message not getting through? In Small and Medium-Sized Enterprises and the Environment Dr Ruth Hillary brings together an outstanding international collection of experts from government, international and national support agencies, academics and the business community to present arguments about the key environmental business imperatives facing the small-firm sector. The book is divided into four sections:Attitudes and Perceptions of Small Firms to the Environment and SustainabilityEnvironmental Management in the Smaller FirmPractical Strategies for Reaching SMEsCase Studies from around the World. In these sections, the book examines the threats – such as trade, supply chain issues and legislative compliance – but is also solution-oriented, with considerable discussion of the management tools smaller firms can use to improve their environmental performance. It aims to provide practical strategies for smaller firms and to that end includes a range of informative case studies from around the world. Small and Medium-Sized Enterprises and the Environment is the most comprehensive book on the subject available and will prove invaluable not only to SMEs themselves, seeking to understand a rapidly changing world, but to consultants and small-business advisors, local and central government and to all those in academia looking for ways to improve the environmental performance of small businesses.
Green Business Practices For Dummies provides readers with the information they need to reduce the environmental impact of the business with out reducing their bottom line. The practical and expert advice and tips presented in this title benefits business owners at all levels, from large corporations to small, family-run stores.
Green Marketing Revolution: Unveiling the Power of Sustainable Business introduces the key issues of green marketing practices and sustainable production and consumption practices for a delicate balance of ecosystems and promotes the environmental resilience of sustainable business operations in the competitive global economy. Green marketing contributes to Sustainable Development Goals (SDGs) like Climate Action (Goal 13), Responsible Consumption and Production (Goal 12), and Life on Land (Goal 15). The professorial inaugural lecture series by Professor Ts. Dr. Norazah Mohd Suki shares key insights that have helped green marketing gain prominence in today’s corporate landscape and changed the way businesses think about their commitment to sustainability. She emphasises that businesses that adopt sustainable practices and successfully promote their green initiatives can attract environmentally conscious customers who are willing to pay a premium for greener options. In addition, green marketing encourages businesses to adopt sustainable practices that can lead to cost savings and improve efficiency, as well as build a positive brand image and enhance their reputation. Businesses label their sustainable products with recognised certifications and labels such as Energy Star, USDA Organic or Forest Stewardship Council to give consumers immediate credibility and assurance. These certifications serve as visual cues that communicate the product’s sustainable attributes and help consumers make an informed decision. They provide transparent product information on the product’s sustainability features, including the materials used, manufacturing processes and supply chain practices, to increase consumer confidence and use QR codes or dedicated web pages to provide detailed information that interested consumers can easily access. This professorial inaugural lecture series focuses on critical green marketing issues and is a comprehensive resource for marketers, managers, retailers, advertisers, academics and marketing students. The lecture series is also suitable as a teaching tool and for discussion in a variety of courses in different disciplines at both undergraduate and postgraduate levels around the world.
Annotation Presenting 150 signed entries, this book provides an overview of key principles, approaches, strategies, and tools businesses have used to reduce environmental impacts and contribute to sustainability.
Written by a practicing business attorney with startup experience in the environmental and technology sectors, this comprehensive handbook assists entrepreneurs in tackling the wide variety of opportunities to go green. A one-stop resource for entrepreneurs, it helps readers incorporate clean technology, environmental practices, and green business approaches into the work environment. The book discusses how to sell to utilities, explores fundraising outlets for green businesses, covers government incentives, presents key startup tools aimed at green businesses, and addresses challenges of many new businesses, such as raising money and making sales. Additional resources are available on the book's website.
"Implement the green strategies outlined in Dan Esty's and Andrew Winston’s bestseller Green to Gold" Hard-nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology, product design, sourcing, manufacturing, logistics and transportation, marketing, accounting, and other key business functions Whether you are a climate change skeptic or an environmentalist, sustainability issues cannot be ignored in today’s corporate world. With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an option—it’s a business imperative. Unlike many green business books, the Playbook skips the environmental ideology and deals exclusively with tools and strategies that have been shown to cut costs, reduce risks, drive revenues, and build brand identity. Builds on Dan Esty and Andrew Winston’s prizewinning Green to Gold, which has become a business classic and a staple of management training across the world. Shows in detail how each business function or department can achieve an eco-advantage over the competition Offers frameworks, checklists, and action plans applicable to any business–big or small, in manufacturing or services The Green to Gold Business Playbook gives you the tools to make green work-and work profitably-for your business.
With unequaled insight, business experts profile 12 outstanding, sustainable, small- to medium-sized enterprises and explain how their green strategies and methods have helped them succeed. A Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses is designed specifically to help smaller enterprises share in the benefits that flow from sustainability. Built around case histories showcasing 12 small to medium-size enterprises (SMEs) that have outstanding records of sustainability, this unique, hands-on guide will help readers choose and develop sustainability strategies and undertake the marketing and management initiatives necessary for success. The studies collected here detail each company's journey from initial idea through building a new culture, engaging stakeholders, gaining competitive advantage, and planning for the future. Each study also covers the challenges encountered, successes and failures, and lessons learned. Cases are centered around distinct themes, including a marketing/public relations perspective, a risk management perspective, an organizational culture perspective, and a new product development perspective. Taken as a whole, these stories do more than inform. They will inspire managers to become green entrepreneurs, undertaking sustainable strategies that can reap surprising benefits.