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Analysing Practical and Professional Texts focuses on texts as constituents of human usage, showing how written documents and other 'texts' are integral to social organization. It reveals social organization itself to be not only textually-mediated in nature, but also textually-constituted, showing how texts - professional, technical or otherwise - as well as various social-scientific methodologies employ the resources of ordinary language. Theoretically sophisticated and illustrated with empirical examples, this book will be of interest not only to those with interests in ethnomethodology and conversation analysis, but also to social scientists and anthropologists concerned with text analysis, textual sense and the 'linguistic turn' in the methods of their own disciplines.
Analysing Practical and Professional Texts focuses on texts as constituents of human usage, showing how written documents and other 'texts' are integral to social organization. It reveals social organization itself to be not only textually-mediated in nature, but also textually-constituted, showing how texts - professional, technical or otherwise - as well as various social-scientific methodologies employ the resources of ordinary language. Theoretically sophisticated and illustrated with empirical examples, this book will be of interest not only to those with interests in ethnomethodology and conversation analysis, but also to social scientists and anthropologists concerned with text analysis, textual sense and the 'linguistic turn' in the methods of their own disciplines.
An understanding of genres in communication (written and spoken) is essential to professional success. This volume studies situationally appropriate responses in professional communication in face-to-face interaction and distance communication, from a socio-cognitive point of view. A traditional rhetorical approach does not give much insight in the ways in which genres are embedded in communicative activity or how actors draw upon genre knowledge to perform effectively. However, if genres are considered as embedded in social interaction “as typified forms of typified circumstances”, the rich dynamic aspects of genre knowledge can be disclosed. The chapters deal with genre knowledge in various settings, illustrating the impact of time, place, medium, skills and purpose, and some chapters deal with genre analysis in a broader sense giving ideas for applied genre analysis. The book is of interest to professionals and scholars in communication studies, discourse analysis, and social and cognitive science.
Genre analysis has a long-established tradition in literature, but interest in the analysis of non-literary genres has been very recent. This book examines the theory of genre analysis, looks at genre analysis in action, taking texts from a wide variety of genres and discusses the use of genre analysis in language teaching and language reform.
An understanding of genres in communication (written and spoken) is essential to professional success. This volume studies situationally appropriate responses in professional communication in face-to-face interaction and distance communication, from a socio-cognitive point of view. A traditional rhetorical approach does not give much insight in the ways in which genres are embedded in communicative activity or how actors draw upon genre knowledge to perform effectively. However, if genres are considered as embedded in social interaction "as typified forms of typified circumstances," the rich dynamic aspects of genre knowledge can be disclosed.The chapters deal with genre knowledge in various settings, illustrating the impact of time, place, medium, skills and purpose, and some chapters deal with genre analysis in a broader sense giving ideas for applied genre analysis. The book is of interest to professionals and scholars in communication studies, discourse analysis, and social and cognitive science.
Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.