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The chapter addresses the problems of intercultural communication in the context of the new paradigm of education and the importance of an intercultural approach to the methodology of teaching foreign languages. The fact that the new educational paradigm implies changes in strategy and content, not only of contemporary language teaching but also the humanities, in general, is underlined. An important result of these changes is the integration of the elements of culture in the educational process.The aim is to outline the main problems in the field of intercultural learning and focus on some of the ways to build an integrated educational model including specific teaching and training methods. The emphasis is on the specific conceptual apparatus of Intercultural Communication as a subject as the main components of intercultural education are listed.
This book explores communication, culture, and intercultural communication. The emphasis is on promoting understanding of and appreciation for the rich and varied perspectives encountered in intercultural communication opportunities. Interdisciplinary in nature, the book focuses on the need to develop self-understanding as a first step to intercultural understanding, and highlights the need for the intercultural state of mind to match our multicultural world, the difficulties inherent in the quest of such an objective, the excitement of challenges on the way and the rewards of the success that are sputtering with new energy and yet waiting to be discovered. Furthermore, the book represents an initial step in the process of building competencies which may facilitate effective communication in all types of cross-cultural settings. It gives a unique outlook of how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavor to communicate across cultures. The book grows out of the philosophy that developing better interpersonal, intercultural communication skills will profoundly benefit the seven billion people who share this planet and who increasingly interact with each other by producing some guidelines with which people can successfully cope with the realities of cultural diversity, the challenges of living in a multicultural world, the need to transcend the unpredictability of intercultural interactions, the accompanying fears that such interactions often encompass, and the feeling of joy and comfort in the discovery of cultural diversity.
This book presents significant theoretical and empirical studies of various aspects of hospitality and tourism from the perspectives of both tradition and innovation. With thirty-nine contributors from Bulgaria, Croatia, Indonesia, Italy, Portugal, Slovenia, Switzerland, Turkey, and the USA, it offers a collection of recent regional and marketing studies. The first part is dedicated to traditional tourism and hospitality issues ranging from tourism policy and planning and management practices, through cultural event marketing to the need for more intercultural communication. Special attention is paid to new developments in specialised types of tourism and specific tourist destinations. The second part of the book deals with new developments in the tourism industry offering a range of chapters on new technologies and techniques, the modern concept of urban and city tourism development and specific new and innovative tourism types and products.
Books on intercultural communication are rarely written with an intercultural readership in mind. In contrast, this multinational team of authors has put together an introduction to communicating across cultures that uses examples and case studies from around the world. The book further covers essential new topics, including international conflict, social networking, migration, and the effects technology and mass media play in the globalization of communication. Written to be accessible for international students too, this text situates communication theory in a truly global perspective. Each chapter brings to life the links between theory and practice and between the global and the local, introducing key theories and their practical applications. Along the way, you will be supported with first-rate learning resources, including: • theory corners with concise, boxed-out digests of key theoretical concepts • case illustrations putting the main points of each chapter into context • learning objectives, discussion questions, key terms and further reading framing each chapter and stimulating further discussion • a companion website containing resources for instructors, including multiple choice questions, presentation slides, exercises and activities, and teaching notes. This book will not merely guide you to success in your studies, but will teach you to become a more critical consumer of information and understand the influence of your own culture on how you view yourself and others.
This volume presents the results of Bulgarian and international tourism research, and brings together selected papers from the international conference “Tourism and Innovations” held in Varna, Bulgaria, in 2018. It contains theoretical and empirical approaches towards various aspects of tourism concerning both innovations in tourism development and in foreign languages education. As a whole, the book presents innovative solutions and processes in tourism, including management and staff training, provoked by today’s opportunities and challenges for future tourism development. The first part is dedicated to issues in tourism innovation, ranging from those provoked from the changing global environment and tourism demand, through to social innovations concerning tourism products and human resources management. The second section of the book deals with traditions and innovations in foreign language education oriented to managers, operational staff and decision-makers in tourism.
This collection critically examines tourism as a site of intercultural communication, drawing on the analytical tools afforded by the discipline toward better understanding contemporary tourism discourses and the broader societal structures of power and ideologies in which they are situated. The volume interrogates culture and interculturality in tourism in detailed analyses of discursive details in tourism interactions and focuses on the notion of culture as a process or phenomenon engaged in or enacted on by individuals. Drawing on discourse analytic and ethnographic approaches, the book brings together perspectives from the lived experiences of residents, hosts and ethnographers to explore the extent to which linguistic and cultural differences are constructed, identities negotiated, and power relations maintained and perpetuated in tourism encounters. The volume draws on insights from those working across a range of geographic contexts and explores the interplay of these issues in English as well as other languages and language varieties used in tourism interactions. With its focus on critical approaches to understanding language and culture, this book will appeal to students and scholars in intercultural communication, applied linguistics, sociolinguistics, linguistic anthropology, discourse analysis, and tourism studies.
Intercultural language education has redefined the modern languages agenda in Europe and North America. Now intercultural learning is also beginning to impact on English Language Teaching. This accessible book introduces teachers of EFL to intercultural language education by describing its history and theoretical principles, and by giving examples of classroom tasks.
In today's integrated global economy, technical communicators often collaborate in international production teams, work with experts in overseas subject matter, or coordinate documentation for the international release of products. Working effectively in such situations requires technical communicators to acquire a specialized knowledge of culture and communication. This book provides readers with the information needed to integrate aspects of intercultural communication into different educational settings.
This book provides a qualitative analysis of the process of consultancy, to prove how intercultural communication can solve issues rising from multiculturalism in organizations and policymaking. Experts in intercultural consultancy examine 12 different cases from real situations, focusing on interviews with clients and the way advice is presented and discussed with them, and on collected data and the process by which it is gathered. The book proves how the mechanisms of intercultural communication can be used to foster respectful relationships between people of different cultural and linguistic backgrounds and contribute to the success of the project or organization in question. This book will be a key resource for scholars and students involved in intercultural communication, management, and consultancy, as well as professionals that are confronted in their work with diversity and would like to know more about intercultural consultancy. Additional questions for discussion and readings are available as e-resources on the Routledge Website.