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This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Once considered the "Metropolis of Arizona," Tucson is in many respects a college town with a major military base onto which a retirement community has been grafted. A sprawling city of one million in the Sonoran Desert, Tucson was developed during and especially for the second half of the 20th century, a reality which has left it possibly unprepared for the challenges of the 21st century. Tracing the remarkable history of Tucson since 1854, this book describes many aspects of the community--its ceremonies and customs, its early bitter battle to secure the University of Arizona, its multitude of problems, its noteworthy successes and its racial divides. The recollections of those who have made Tucson such a memorable place are included, from political leaders to celebrities to ordinary residents.
Ten years in the making, this book is a sweeping yet detailed account of the development of the regional shopping center. The author takes an historical perspective, relating retail development to broad architectural, urban & cultural issues.
Unprecedented, broad coverage of downtown and community development topics from a practitioner’s viewpoint! Making Business Districts Work: Leadership and Management of Downtown, Main Street, Business District, and Community Development Organizations is the essential desk reference for downtown and community business district profe
Pedestrian safety and design issues were the subjects jointly discussed at the Fourth Annual Pedestrian Conference held in Boulder, Colorado, September 20-23, 1983. The conference was divided into two 2-day meetings. The conference had two basic objectives: to disseminate tested engineering, education, and enforcement techniques to reduce the incidence of pedestrian accidents, and to present a variety of approaches utilized in the United States, Canada and Europe to create visually attractive, functional, and highly used urban pedestrian spaces. These proceedings present the findings, workshop presentations, case studies, design techniques and overall summaries of the meetings.