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A thorough and well-written resource for anyone wanting to understand all facets of the acting business. It covers everything from unions to marketing yourself.
The Actor's Business Plan is a self-directed practical guide for actors graduating from formal training programs, as well as for those already in the business whose careers need to move ahead more successfully. Using the familiar language of acting training, the book offers a method for the achievement of dreams through a five-year life and career plan giving positive steps to develop a happy life as an actor and as a person. It assists performers to flourish using the same kind of business/career planning that is a necessary part of life for entrepreneurs and business people. This introduction to the acting industry provides essential knowledge not only for how the business actually works, but also describes what casting directors, agents, and managers do, demystifies the role of unions, discusses how much things cost, and offers advice on branding and marketing strategies. It differs from other such handbooks in that it addresses the everyday issues of life, money, and jobs that so frequently destroy an actor's career before it is even begun. While addressing NYC and LA, the guide also gives a regional breakdown for those actors who may wish to begin careers or to settle in other cities. It is loaded with personal stories, and interviews with actors, casting directors, and agents from throughout the US. The Actor's Business Plan is the answer to the common complaint by students that they were not taught how to negotiate the show business world while at school. It is the perfect antidote for this problem and can easily fit into a ten or a thirteen-week class syllabus. Offering support as a personal career coach, empowering the actor to take concrete steps towards their life and career dreams, The Actor's Business Plan: A Career Guide for the Acting Life is a must-have book for actors who are determined to be a part of the professional world .
Many actors treat their profession as a purely artistic endeavor, rarely conceding that there is more to making a living than simply showing up on stage or in front of a camera. By refusing to seriously acknowledge that self-promotion is vital to their livelihoods, many performers can get quickly discouraged by the vicious circle of audition and rejection. However, with a little foresight and planning, actors can learn how to become their own best advocates for a career in the business of show. In Act Like It’s Your Business:Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for a small business and then marketing that brand and broadcasting it through every step of the process—from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. Flom also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs and provides insight and guidance on how to approach agents, auditions, and casting directors. A book of empowerment meant to shift the balance of control to actors themselves, Act Like It’s Your Business is aimed atprofessional performers as well as students who are getting ready to transition from college to career. Structured logically and step by step, this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts.
The essential handbook for actors—a modern classic—in a newly updated edition. Since its original publication, Acting as a Business has earned a reputation as an indispensable tool for working and aspiring actors. Avoiding the usual advice about persistence and luck, Brian O’Neil provides clear-cut guidelines that will give actors a solid knowledge of the business behind their art. It’s packed with practical information—on everything from what to say in a cover letter to where to stand when performing in an agent’s office—including: -- Tactics for getting an agent, including preparing for the interview -- How to research who will be casting what—and whether there is a role for you—well in advance -- Examples of correspondence to agents and casting directors for both beginning and advanced professionals -- A detailed analysis of the current trend of paying to meet industry personnel -- How to communicate effectively with an agent or personal manager -- Creative ways to use the internet and social media O’Neil has updated Acting as a Business to keep up with the latest show-business trends, making this fifth edition a reference no actor should be without
"Self-Management for Actors will guide you through the process of taking control of your career from the business side of things. There is no secret method, there is no password entry system to the Working Actor Club. What does exist is a simple, self-management concept that allows you to handle the business of your acting career without losing the ability to be a creative artist."--BOOK JACKET.
Everyday Law for Actors is a resource and reference book, providing both professional working actors, and those who aspire to be, with clear, easy-to-read information about the everyday laws they need to know. The book is intended for actors just starting out, for those who have been making a living at acting for a long time, and for every actor in between. All actors can benefit from knowing more about the everyday law that affects their trade. Even well-established "stars" with a full team of lawyers, agents, managers, and business managers will still find this book useful because they can learn all about that "legalese" and "business mumbo jumbo" that maybe they never fully understood. Everyday Law for Actors features short chapters, numerous examples of legal principles in plain, understandable language, practical explanations about contract provisions and how to negotiate them, and useful and concise information about actors' unions, working with agents and managers, employment laws, landlord-tenant laws, and more. Actors are artists. But actors must also be smart business people. They don’t call it "show business" for nothing. With this book in hand, actors will be much better prepared to work the "business" side of "show business," and will have easy reference in one manageable volume to the wide variety of legal information they need to advance their careers.
Guiding actors through the process of taking control of the business side of their careers, the author maintains there is no secret method for joining the Working Actor's Club. What does exist is a simple, self-management concept that doesn't eliminate one's ability to be a creative artist.
In Actors Take Action, Brian O'Neil provides the most in-depth guidelines ever published for helping the actor find an agent. This highly anticipated sequel to the best-selling Acting As a Business contains new ways to get auditions for productions most likely to attract industry attention, a step-by-step guide to making all-important follow-up telephone calls, the value of paid agent and casting director seminars, more ways to find work on daytime soap operas, tips for "pigeonholed" musical performers on how to change industry perceptions of them, and instruction in the art of effective business correspondence. Actors Take Action demonstrates specific, effective ways to create career-advancing opportunities.
"I held onto this book for dear life throughout my twenties, and still thumb through it when I need a tune up. If I lose my car keys and I’m frantically turning my house upside down trying to find them I look up at the heavens and hope she’s having a good laugh." - Amanda Peet "I was extraordinarily privileged to work with Uta Hagen in Circle in the Square’s production of George Bernard Shaw’s play, You Never Can Tell. She was committed to revealing the truth and we are the beneficiaries of her brilliant observations." - Victor Garber "CHALLENGE FOR THE ACTOR, written by one of the most important actors of the 20th Century, is a remarkable source of practical principles on how to be a human being in your work and to not just “act." Uta's purpose for this book is to clarify and update the articulation of her technique as stated in RESPECT FOR ACTING. In "Chapter 8" of this book particularly, she provides a self-empowering approach to acting that is an invaluable resource for achieving the art of acting for stage, film, and television at its highest level." - Ted Brunetti "Uta Hagen changed my life. She changed the lives of thousands and thousands of other people as well. To have Uta’s books and to be able to look through them at the drop of a hat keeps me going and keeps me inspired to keep going." - Austin Pendleton "Uta Hagen’s A CHALLENGE FOR THE ACTOR is simply the bible for any acting student serious about their craft. Even as a professional I refer to it time and again for the basics. It is a touchstone." - Laila Robins “'Cynicism leads to mental illness and insanity.' Words of warning Uta Hagen spoke often to her students. Here in lies the difference between Ms. Hagen’s classic RESPECT FOR ACTING and its companion A CHALLENGE FOR THE ACTOR. She meets head on the soul killing demon that threatens the art and craft of all actors, cynicism. The challenge is to remain curious, caring, innocent, disciplined, educated, and life-loving amid dark times. To have the courage to fight the forces of apathy and disbelief in order to serve with all one’s heart the profession that one loves.” - Victor Slezak Uta Hagen, one of the world's most renowned stage actresses, also taught acting for more than 40 years at the HB Studio in New York. Her first book, Respect for Acting, published in 1973, remains a best seller in print. In this edition of her second classic book, A Challenge for the Actor, she greatly expands her thinking about acting in a work that brings the full flowering of her artistry, both as an actor and as a teacher. She raises the issue of the actor's goals and examines the specifics of the actor's techniques. She goes on to consider the actor's relationship to the physical and psychological senses. There is a brilliantly conceived section on the animation of the body and mind, of listening and talking, and the concept of expectation. But perhaps the most useful are the exercises that Uta Hagen has created and elaborated to help the actor learn his craft. The exercises deal with developing the actor's physical destination in a role; making changes in the self serviceable in the creation of a character; recreating physical sensations; bringing the outdoors on stage; finding occupation while waiting; talking to oneself and the audience; and employing historical imagination. The scope and range of Uta Hagen here is extraordinary. Her years of acting and teaching have made her as finely seasoned an artist as the theatre has produced.
Tools to master everything from "getting in the door without any connections", "crying on cue", "making the most of your close-up", "nailing sitcoms even if you don't think you're funny", to "what makes someone a star."