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Noliwe M. Rooks's Ladies' Pages sheds light on the most influential African American women's magazines--Ringwood's Afro-American Journal of Fashion, Half-Century Magazine for the Colored Homemaker, Tan Confessions, Essence, and O, the Oprah Magazine--and their little-known success in shaping the lives of black women. Ladies' Pages demonstrates how these rare and thought-provoking publications contributed to the development of African American culture and the ways in which they in turn reflect important historical changes in black communities.
Unlike its British forebears, the early American magazine, or periodical miscellany, functioned in culture as a forum driven by manifold contributions and perpetuated by reader response. Arising in colonial Philadelphia, America's more democratic magazine sustained a range of conflicting ideas, norms, and beliefs—indeed, it promoted their very exchange. It invited and embraced competing voices, particularly during the first 75 years of the Republic. In this first-ever account of the early American magazine as a distinct form, Amy Beth Aronson reveals how such participatory dynamics and public visibility offered special advantages to women, especially to those with sufficient education, access, and financial means, for whom ladies magazines offered unusual opportunities for self-expression, collective discussion, and cultural response. Moreover, the genre opened and sustained dialogue among contributors, whose competing voices played off each other, provoking rebuttal and revision by subsequent contributors and noncontributing readers. This free play of discourse positioned women's words in a uniquely productive way, offering a kind of community of women readers who, together, wrote and revised magazine content and collectively negotiated and authorized new language for a new public's use.
Throughout their history, women's mass circulation journals have played a major role in the lives of millions of American women. Yet the women's magazines of the early 20th century were quite different from those perused by women today. This book looks at changes that occurred in these journals and offers insight into these changes. Business forces formed a key shaping mechanism, tempered by individual editors, readers, advertisers, technology, and cultural and social forces. Founded in the second half of the 19th century, six titles became the largest circulators—Ladies Home Journal, Good Housekeeping, McCall's, Pictorial Review, Woman's Home Companion, and Delineator. Capturing the interest of readers and advertisers, these journals published reliable service departments, fiction, and investigative reporting; however, competition eventually bred editorial caution. This, coupled with the depression of the 1930s, led to a narrowing of content and the beginning of Betty Friedan's feminine mystique. After World War II, the journals faced competition from television. The women's liberation movement and women's entry into the work force also brought changes.
Women have been important contributors to and readers of magazines since the development of the periodical press in the nineteenth century. By the mid-twentieth century, millions of women read the weeklies and monthlies that focused on supposedly "feminine concerns" of the home, family and appearance. In the decades that followed, feminist scholars criticized such publications as at best conservative and at worst regressive in their treatment of gender norms and ideals. However, this perspective obscures the heterogeneity of the magazine industry itself and women’s experiences of it, both as readers and as journalists. This collection explores such diversity, highlighting the differing and at times contradictory images and understandings of women in a range of magazines and women’s contributions to magazines in a number of contexts from late nineteenth century publications to twenty-first century titles in Britain, North America, continental Europe and Australia.
This book contributes to our collective understanding of the significance of representations of women and gender in magazines in both their print and online forms. The essays are authored by scholars, writers and cultural producers in fields such as art, film and visual studies, literature, critical race studies, communications, broadcast and print journalism, history, and women and gender studies. Taken as a whole, the volume offers historical breadth and perspectives that are transnational and cross-racial on women in magazines and digital media in a variety of ways. It examines how women are represented, how women have created and produced magazines and how women make meaning of themselves and their world using magazines as key sources of information.
" For many years young writers experimenting with forms and aesthetics in the early decades of this century, small journals known collectively as "little" magazines were the key to recognition. Joyce, Stein, Eliot, Pound, Hemingway, and scores of other iconoclastic writers now considered central to modernism received little encouragement from the established publishers. It was the avant-garde magazines, many of them headed by women, that fostered new talent and found a readership for it. Jayne Marek examines the work of seven women editors -- Harriet Monroe, Alice Corbin Henderson, Margaret Anderson, Jane Heap, H.D., Bryher (Winifred Ellerman), and Marianne Moore -- whose varied activities, often behind the scenes and in collaboration with other women, contributed substantially to the development of modernist literature. Through such publications as Poetry, The Little Review, The Dial, and Close Up, these women had a profound influence that has been largely overlooked by literary historians. Marek devotes a chapter as well to the interactions of these editors with Ezra Pound, who depended upon but also derided their literary tastes and accomplishments. Pound's opinions have had lasting influence in shaping critical responses to women editors of the early twentieth century. In the current reevaluation of modernism, this important book, long overdue, offers an indispensable introduction to the formative influence of women editors, both individually and in their collaborative efforts. Jayne Marek is associate professor of English at Franklin College.
Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades. Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'.