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Between September and December 2016, Ludovic Balland set out to document how Americans were making sense of the campaigns and the constant hum of media coverage in the run up to and aftermath of the contentious general election. On his 13,000-mile road trip across the country, he called on twenty cities and attended major events, such as the inauguration and the Women's March in Washington, DC. The result of this four-month road trip is American Readers at Home, which collects interviews with more than two hundred people living in cities and small towns across the United States. With print media struggling to survive in an age of twenty-four-hour real-time news and social media feeds, American Readers at Home presents a new, personalized model of story-telling in journalism that reaches audiences by emphasizing how everyday news items relate to personal experience and form people's views. Throughout the trip, Ballard and his collaborators spoke with a wide variety of American citizens, reflecting the diversity of perspectives in the contemporary United States, including people of vastly different social, economic, and cultural backgrounds and both everyday citizens as well as politicians and celebrities. Through their statements and the expressive full-page color portraits featured in the book, we are encouraged to consider their perspectives--their hopes, fears, and expectations both before and after the election. Filled with fascinating insights, American Readers at Home is the comprehensive archive of this fascinating media project originally published across multiple platforms, including the project's website and social media channels, as well as local print and online newspapers and radio and television stations that distributed the interviews. It forms a highly original record of the United States at a time when at a time when the country was facing great uncertainty and change.
"También de este lado hay sueños. On this side, too, there are dreams. Lydia Quixano Perez lives in the Mexican city of Acapulco. She runs a bookstore. She has a son, Luca, the love of her life, and a wonderful husband who is a journalist. And while there are cracks beginning to show in Acapulco because of the drug cartels, her life is, by and large, fairly comfortable. Even though she knows they'll never sell, Lydia stocks some of her all-time favorite books in her store. And then one day a man enters the shop to browse and comes up to the register with four books he would like to buy--two of them her favorites. Javier is erudite. He is charming. And, unbeknownst to Lydia, he is the jefe of the newest drug cartel that has gruesomely taken over the city. When Lydia's husband's tell-all profile of Javier is published, none of their lives will ever be the same. Forced to flee, Lydia and eight-year-old Luca soon find themselves miles and worlds away from their comfortable middle-class existence. Instantly transformed into migrants, Lydia and Luca ride la bestia--trains that make their way north toward the United States, which is the only place Javier's reach doesn't extend. As they join the countless people trying to reach el norte, Lydia soon sees that everyone is running from something. But what exactly are they running to? American Dirt will leave readers utterly changed when they finish reading it. A page-turner filled with poignancy, drama, and humanity on every page, it is a literary achievement."--
When American Readers at Home was published in early 2018, it was met with widespread praise. The German weekly Die Zeit called it ?a fascinating contemporary document of contradictions.? The manager of a major London art bookshop tweeted on April 10, 2018 that he had ?checked ALL the books at London Book Fair today to find the best one and this is it: American Readers at Home [?] It?s incredible!? The book soon sold out, no least because it won gold in the 2019 German Design Award and was also among the winners of the 2018 Swiss and German national book design competitions.00Swiss graphic designer and photographer Ludovic Balland has now put together a new selection of the compelling material amassed on his road trip across the United States during the 2016 presidential campaign. American Readers at Home?New Cut brings together color photographs of cityscapes and black-and-white portraits of American citizens with interviews about their use of news media, alongside facsimiles of newspapers and collages with statements about the current state of the country. Four years have passed, yet none of these stories have lost their power or urgency!00French journalist Julien Gester, who writes for the French daily Libération, and Swiss curator Hilar Stadler have contributed new forewords.00Exhibition: Museum im Bellpark, Kriens, Switzerland (29.08.2020 - 20.1.2021).
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