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This is the first practical treatise of its kind to approach trademark law from a fully integrated legal and business perspective. It walks you through the major areas of trademark practice: Selecting and adopting trademarks Perfecting, exploiting, and maintaining trademark rights Asserting and defending against trademark claims Business issues in trademark ownership You'll find clear, concise explanations and illustrative case examples to help you take a course of action in the full range of business scenarios. This book covers every key area, including: Trademark selection and adoption Trademark registration Trade dress Conducting due diligence Fair use of the trademarks of others Enforcement letters and more
This book clearly & concisely presents cases & materials on trademarks & unfair competition, enabling professors to emphasize specific areas & question developing areas of the law with less student confusion & resulting in better class participation. The authors provide students with a historical & fundamental grounding in principles of trademark & unfair competition law, & then progressively expose them to more sophisticated problems. Recent Developments & Documents Supplement.