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While Hollywood contends that the domination of American films abroad is due to the quality of its product, the truth is that the major American movie studios have established a virtual worldwide monopoly on the distribution and exhibition of the film industry. The United States government has greatly aided Hollywood's effort's and continues to do so.The U.S. governemnt first became heavily involved with the film industry in 1916 when U.S. consuls were instructed to report on the market for American movies. The government, in turn, made this information available to the industry. Eight companies (MGM, Paramount, 20th Century-Fox, RKO, Warner Bros., Universal, United Artists, and Columbia) used the government information to establish a virtual cartel. This work examines the practices of this cartel in its various forms, how it came to dominate the industry worldwide, and the role the U.S. government has played in advancing its monopolistic practices.
With six Academy Awards, four entries on the American Film Institute's list of 100 greatest American movies, and more titles on the National Historic Register of classic films deemed worthy of preservation than any other director, Billy Wilder counts as one of the most accomplished filmmakers ever to work in Hollywood. Yet how American is Billy Wilder, the Jewish émigré from Central Europe? This book underscores this complex issue, unpacking underlying contradictions where previous commentators routinely smoothed them out. Wilder emerges as an artist with roots in sensationalist journalism and the world of entertainment as well as with an awareness of literary culture and the avant-garde, features that lead to productive and often highly original confrontations between high and low.
Foreign films once enjoyed a position of prominence on American theater screens. By the start of World War I, however, the United States' film industry was strong enough to challenge that foreign presence and foreign films in America have been insignificant ever since. For about a century, the Hollywood cartel has dominated the production, distribution, and exhibition of movies domestically and around the world. This work traces the history of the foreign film in America from its domination in the early days to its low standing in the present, looking at the attempts made by foreign producers to increase their presence on American cinema screens, the responses by Hollywood to those attempts, and the oligopoly of Hollywood's few producers. The work discusses the cultural differences between foreign artistic expression and the commercialism of the American film and analyzes Hollywood's explanations for the lack of a foreign presence: Americans have "unique" tastes, they don't like subtitles, foreign films are immoral or badly made, trade union pressure, and so on. An appendix detailing the all-time gross earnings of foreign-language films and a full bibliography conclude the work, which is illustrated with stills and posters.
While Hollywood contends that the domination of American films abroad is due to the quality of its product, the truth is that the major American movie studios have established a virtual worldwide monopoly on the distribution and exhibition of the film industry. The United States government has greatly aided Hollywood's effort's and continues to do so.The U.S. governemnt first became heavily involved with the film industry in 1916 when U.S. consuls were instructed to report on the market for American movies. The government, in turn, made this information available to the industry. Eight companies (MGM, Paramount, 20th Century-Fox, RKO, Warner Bros., Universal, United Artists, and Columbia) used the government information to establish a virtual cartel. This work examines the practices of this cartel in its various forms, how it came to dominate the industry worldwide, and the role the U.S. government has played in advancing its monopolistic practices.
Largely shut out of American theaters since the 1920s, foreign films such as Open City, Bicycle Thief, Rashomon, The Seventh Seal, Breathless, La Dolce Vita and L’Avventura played after World War II in a growing number of art houses around the country and created a small but influential art film market devoted to the acquisition, distribution, and exhibition of foreign-language and English-language films produced abroad. Nurtured by successive waves of imports from Italy, Great Britain, France, Sweden, Japan, and the Soviet Bloc, the renaissance was kick-started by independent distributors working out of New York; by the 1960s, however, the market had been subsumed by Hollywood. From Roberto Rossellini’s Open City in 1946 to Bernardo Bertolucci’s Last Tango in Paris in 1973, Tino Balio tracks the critical reception in the press of such filmmakers as François Truffaut, Jean-Luc Godard, Federico Fellini, Michelangelo Antonioni, Tony Richardson, Ingmar Bergman, Akira Kurosawa, Luis Buñuel, Satyajit Ray, and Milos Forman. Their releases paled in comparison to Hollywood fare at the box office, but their impact on American film culture was enormous. The reception accorded to art house cinema attacked motion picture censorship, promoted the director as auteur, and celebrated film as an international art. Championing the cause was the new “cinephile” generation, which was mostly made up of college students under thirty. The fashion for foreign films depended in part on their frankness about sex. When Hollywood abolished the Production Code in the late 1960s, American-made films began to treat adult themes with maturity and candor. In this new environment, foreign films lost their cachet and the art film market went into decline.
Hollywood's Overseas Campaign: The North Atlantic Movie Trade, 1920-1950 examines how Hollywood movies became one of the most successful U.S. exports, a phenomenon that began during World War I. Focusing on Canada, the market closest to the United States, on Great Britain, the biggest market, and on the U.S. movie industry itself, Ian Jarvie documents how fear of this mass medium's impact and covetousness toward its profits motivated many nations to resist the cultural invasion and economic drain that Hollywood movies represented.
Hollywood Abroad is the first book to examine the reception of Hollywood movies by non-American audiences. Although numerous books on film history have analyzed the ways in which American films came to dominate world markets, there has so far been very little published work on how audiences outside the United States have responded to Hollywood-produced films. Hollywood Abroad explores the reception of U.S. films in Britain, France, Belgium, Turkey, Australia, India, Japan, and Central Africa. The book covers topics from the first major penetration of American films into France, Britain, and Australia to the impact of such films as The Best Years of Our Lives to the response of Belgian young people in the age of the multiplex. It demonstrates that the story of the reception of American films overseas is less one of domination than of a complex adoption of Hollywood into various cultures.
Winner - 2022 Richard Wall Memorial Award, Theatre Library Association Beginning in the 1920s, audiences around the globe were seduced not only by Hollywood films but also by lavish movie theaters that were owned and operated by the major American film companies. These theaters aimed to provide a quintessentially “American” experience. Outfitted with American technology and accoutrements, they allowed local audiences to watch American films in an American-owned cinema in a distinctly American way. In a history that stretches from Buenos Aires and Tokyo to Johannesburg and Cairo, Ross Melnick considers these movie houses as cultural embassies. He examines how the exhibition of Hollywood films became a constant flow of political and consumerist messaging, selling American ideas, products, and power, especially during fractious eras. Melnick demonstrates that while Hollywood’s marketing of luxury and consumption often struck a chord with local audiences, it was also frequently tone-deaf to new social, cultural, racial, and political movements. He argues that the story of Hollywood’s global cinemas is not a simple narrative of cultural and industrial indoctrination and colonization. Instead, it is one of negotiation, booms and busts, successes and failures, adoptions and rejections, and a precursor to later conflicts over the spread of American consumer culture. A truly global account, Hollywood’s Embassies shows how the entanglement of worldwide movie theaters with American empire offers a new way of understanding film history and the history of U.S. soft power.
After World War II, as cultural and industry changes were reshaping Hollywood, movie studios shifted some production activities overseas, capitalizing on frozen foreign earnings, cheap labor, and appealing locations. Hollywood unions called the phenomenon “runaway” production to underscore the outsourcing of employment opportunities. Examining this period of transition from the late 1940s to the early 1960s, Runaway Hollywood shows how film companies exported production around the world and the effect this conversion had on industry practices and visual style. In this fascinating account, Daniel Steinhart uses an array of historical materials to trace the industry’s creation of a more international production operation that merged filmmaking practices from Hollywood and abroad to produce movies with a greater global scope.