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En este trabajo se materializan ideas importantes que orientaron el desarrollo de dos proyectos sensacionales: Ludomática y Acertijos. En Ludomática se creó y sometió a prueba una pedagogía problemática y colaborativa en la que la lúdica, la interactividad y la tecnología se encontraron alrededor de ideas/fuerzas poderosas con plena vigencia. Acertijos tiene como objetivo profundizar en el aprendizaje basado en el uso de problemas que exigen ser creativos para dar con una o más soluciones, en cuyo proceso la lúdica desempeña un papel como propulsor para hallar solución a retos valederos, y la colaboración se convierte en un aliado para construir sobre la diferencia.
Much of our understanding of local economic development is based on large urban agglomerations as nodes of innovation and competitive advantage, connecting territories to global value chains. However, this framework cannot so easily be applied to peripheral regions and secondary cities in either the Global South or the North. This book proposes an alternative way of looking at local economic development based on the idea of fragile governance and three variables: associations and networks; learning processes; and leadership and conflict management in six Latin American peripheral regions. The case studies illustrate the challenges of governance in small and intermediate cities in Latin America, and showcase strategies that are being used to achieve a more resilient and territorial vision of local economic development. This book will be of interest to students and researchers of local economic development, urban and regional studies, and political economy in Latin America as well as to policy-makers and practitioners interested in local and regional economic development policy.
Learn what a flipped classroom is and why it works, and get the information you need to flip a classroom. You’ll also learn the flipped mastery model, where students learn at their own pace, furthering opportunities for personalized education. This simple concept is easily replicable in any classroom, doesn’t cost much to implement, and helps foster self-directed learning. Once you flip, you won’t want to go back!
This thought-provoking, fascinating and highly informative text offers both a vivid account of a group of young readers coming to terms with texts and a radical perspective on the growth of a generation of young readers.
Teaching and Learning: Pedagogy, Curriculum and Culture is designed to share important theory with readers in an accessible but sophisticated way. It offers an overview of the key issues and dominant theories of teaching and learning as they impact upon the practice of education professionals in the classroom. This second edition has been updated to take account of significant changes in the field; young people's use of digital technologies, the increasing involvement of world of business in state education, and ongoing high-profile debates about assessment, to name but a few. It examines the global move from traditional subject-and-knowledge based curricula towards skills and problem-solving and discusses how the emphasis on education for citizenship has forced us to reconsider the social functions of education. Central topics also covered include: an assessment of the most influential theorists of learning and teaching the ways in which public educational policy impinges on local practice the nature and role of language and culture in formal educational settings an assessment of different models of 'good teaching' alternative models of curriculum and pedagogy. With questions, points for consideration and ideas for further reading and research throughout, this book delivers discussion and analysis designed to support understanding of classroom interactions and to contribute to improved practice. It will be essential reading for all student teachers, those engaged in professional development, and Education Studies students.
The papers in this book question the tyranny of typological thinking in archaeology through case studies from various South American countries (Venezuela, Colombia, Bolivia, Argentina, and Brazil) and Antarctica. They aim to show that typologies are unavoidable (they are, after all, the way to create networks that give meanings to symbols) but that their tyranny can be overcome if they are used from a critical, heuristic and non-prescriptive stance: critical because the complacent attitude towards their tyranny is replaced by a militant stance against it; heuristic because they are used as means to reach alternative and suggestive interpretations but not as ultimate and definite destinies; and non-prescriptive because instead of using them as threads to follow they are rather used as constitutive parts of more complex and connective fabrics. The papers included in the book are diverse in temporal and locational terms. They cover from so called Formative societies in lowland Venezuela to Inca-related ones in Bolivia; from the coastal shell middens of Brazil to the megalithic sculptors of SW Colombia. Yet, the papers are related. They have in common their shared rejection of established, naturalized typologies that constrain the way archaeologists see, forcing their interpretations into well known and predictable conclusions. Their imaginative interpretative proposals flee from the secure comfort of venerable typologies, many suspicious because of their association with colonial political narratives. Instead, the authors propose novel ways of dealing with archaeological data.
This book offers a systematic study of media education in Latin America. As spending on technological infrastructure in the region increases exponentially for educational purposes, and with national curriculums beginning to implement media related skills, this book makes a timely contribution to new debates surrounding the significance of media literacy as a citizen’s right. Taking both a topical and country-based approach, authors from across Latin America present a comprehensive perspective of the region and address issues such as the political and social contexts in which media education is based, the current state of educational policies with respect to media, organizations and experiences that promote media education.
Conventional wisdom argues that the integration of the world economy is making national governments less powerful, but Linda Weiss disagrees. In an era when global society and the transnational market are trendy concepts, she suggests that state capacities for domestic transformative strategies provide a competitive advantage. Some of the most successful economies rely on state-informed and state-embedded institutions for governing the economy. In fact, she contends, the strength of external economic pressures is largely determined domestically, and the effect of such pressures varies with the strength of domestic institutions. Weiss analyzes the sources and varieties of state capacity for governing industrial transformation in contemporary cases: the unraveling of Sweden's distributive model of adjustment, the evolution of developmental states in Northeast Asia, and the parallel strengths of the German and Japanese systems of industrial coordination. Her comparative perspective allows her to show how different types of state capacity affect industrial vitality and domestic adjustment to global forces. As economic integration proceeds, she concludes, state capabilities will matter more rather than less in fostering social well-being and the creation of wealth.
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities – whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.