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Bachelor Thesis from the year 2022 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Berlin School of Economics and Law, language: English, abstract: This thesis aims to examine whether Amazon is a catalyst or competitor to its third-party vendors and sheds conceptual light on e-tailers in the German region to form a future outlook and strategic implications once the pandemic is overcome. After analyzing various scholars in this field, the author conducted four in-depth semi-structured interviews as well as four qualitative written surveys with third-party sellers in Germany. Using qualitative content analysis, the data from the interviews were coded and statements were categorized. By investigating the chances and risks of selling on the marketplace in times of COVID-19, this paper assesses whether selling on Amazon is a long-term business model. In conclusion, the findings indicate that Amazon’s entry into e-tailers’ niches does not seem to affect German sellers as much as expected based on current literature. Moreover, even though the market is rather saturated and issues in the global supply chain caused delivery delays, third-party sellers recorded a strong increase in business performance, benefiting from both the pandemic as well as Amazon marketplace. Recent literature emerged addressing online sellers’ concerns about Amazon copy-ing their products and therefore the studies analyzed the effects Amazon’s entry had on those sellers. However, third-party sellers may enjoy a vast number of benefits from selling on Amazon’s platform such as access to a large customer pool or fulfillment options which are not available on other e-commerce platforms. Furthermore, global disruptions induced by COVID-19 affected businesses in the past three years.
Bachelor Thesis from the year 2022 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Berlin School of Economics and Law, language: English, abstract: This thesis aims to examine whether Amazon is a catalyst or competitor to its third-party vendors and sheds conceptual light on e-tailers in the German region to form a future outlook and strategic implications once the pandemic is overcome. After analyzing various scholars in this field, the author conducted four in-depth semi-structured interviews as well as four qualitative written surveys with third-party sellers in Germany. Using qualitative content analysis, the data from the interviews were coded and statements were categorized. By investigating the chances and risks of selling on the marketplace in times of COVID-19, this paper assesses whether selling on Amazon is a long-term business model. In conclusion, the findings indicate that Amazon’s entry into e-tailers’ niches does not seem to affect German sellers as much as expected based on current literature. Moreover, even though the market is rather saturated and issues in the global supply chain caused delivery delays, third-party sellers recorded a strong increase in business performance, benefiting from both the pandemic as well as Amazon marketplace. Recent literature emerged addressing online sellers’ concerns about Amazon copy-ing their products and therefore the studies analyzed the effects Amazon’s entry had on those sellers. However, third-party sellers may enjoy a vast number of benefits from selling on Amazon’s platform such as access to a large customer pool or fulfillment options which are not available on other e-commerce platforms. Furthermore, global disruptions induced by COVID-19 affected businesses in the past three years.
Seminar paper from the year 2006 in the subject Politics - International Politics - Topic: European Union, grade: Good, Ruhr-University of Bochum, course: MA (ECUE), language: English, abstract: Two-sided markets consist of two or more exclusive groups, present simultaneously on a single platform. They both need each other. In order to succeed the platform provider must ensure active participation of both groups. In the beginning these bazaars face chicken-and-egg problem, which should be solved, sometimes even by providing free chicken. These markets include some of the most important industries in new economy such as mobile telephony companies, free TV services, OS suppliers, software providers, gaming companies, credit card companies, auction sites etc. Ebay and amazon are good examples of two-sided markets. In such two-sided markets buyers and sellers first trade with the intermediary/ies so as to gain access to the functionalities of a platform and then trade with each other under oligopolistic conditions. In chapter 1 of this paper an attempt has been made to describe finer nuances of two-sided markets. Thereafter I proceed to discuss the various dynamics of two-sided markets in chapter 2. Two-sided firms differ from traditional industries and they follow totally different business economics. Marginal cost does not help them in deciding optimal price. Pricing policies and other business strategies must be formulated in such a way that it should ensure active interaction of both groups. Pricing strategy should get both sides on board and should also solve chicken-and-egg problem. Chapter 3 describes the pricing policy adopted by two-sided markets. Chapter 4 deals with relevance of two-sided markets for competition policy. Competition Authorities do not need different set of rules to regulate these industries. However Competition Authorities must consider various economic principles that influence pricing and investment decisions in two-sided markets. Chapter 5
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If you sell services and struggle to stand out from your competitors - then this short guide will show you how you can become a recognised authority in your marketplace and attract more business with less effort. Many businesses struggle to differentiate themselves in highly competitive marketplaces. They fight hard to generate leads and fight even harder to close the deal and convince prospects to work with them and not one of their competitors. However, for those who are willing to do things a little differently and put in a little extra time and effort - there is another way. Inside this short guide, you will discover a way to attract more business, close sales more effortlessly, raise your prices and still have people begging to work with you. And that way is becoming a recognised authority in your space. So if would like to grow your business with less resistance, download this short guide today, follow the plan laid out inside and start reaping the benefits that come with being a recognised authority in your industry.
This title was first published in 2002: The information revolution has deeply influenced the development of Europe’s large cities. They are faced with new opportunities and threats from the information and communication technologies (ICTs) and require strategic policy responses. By examining and comparing five European cities - Eindhoven, Helsinki, Manchester, Marseilles and the Hague - this book sheds light on the impact of ICTs on urban development and considers the consequences for urban management. Case studies show how cities use new technologies to improve the delivery of municipal services, to increase civil participation and local democracy, to help their citizens and businesses make the shift to the information society, and to fight the digital divide . These analyses reveal strategic challenges and potential pitfalls for ICT policy. The book offers a unique international perspective on the impact and potential of information technologies on urban development. The integrative approach - taking economic, social and accessibility issues into account - reveals many new insights.
This paper examines the economic effects of the fulfillment services offered by Amazon (FBA) to the third-party sellers on its retail platform (Amazon 2018). Logistics is critical for e-commerce. By FBA, the service levels of the third-party sellers are substantially improved, and so is their competitiveness. We develop a strategic competition model to understand why Amazon is willing to provide such services to its potential competitors. Interestingly, we find that although FBA may intensify the service competition, it can mitigate the price competition, besides the direct revenue Amazon collects from the services. The latter effects dominate the former when the cross-service sensitivity of the consumers is either sufficiently low or sufficiently high. Therefore, not only the third-party sellers but also Amazon can benefit from FBA. Moreover, since the sales of Amazon's products may increase due to FBA, its OEM suppliers can gain from FBA too. This finding extends to the setting where Amazon's OEM suppliers may strategically adjust their wholesale prices in response to the change of the downstream competition due to FBA. In fact, this wholesale price effect can help Amazon when FBA is detrimental given that the suppliers may lower their wholesale prices. Of course, it can also reduce the benefit of FBA for Amazon when the suppliers increase their wholesale prices.
This book constitutes revised selected papers from the 15th Workshop on e-Business, WeB 2016, held in conjunction with the International Conference on Information Systems, ICIS, in Dublin, Ireland, in December 2016. WeB 2016 provided a forum for scholars to exchange ideas and share results from their research. Original articles addressing a broad coverage of technical, managerial, economic, and strategic issues related to consumers, businesses, industries, and governments were presented at the workshop, employing various IS research methods such as case study, survey, analytical modeling, experiments, computational models, and design science. The 15 full and 8 short papers presented in this volume were carefully reviewed and selected from 46 submissions. They deal with the “Internetworked World” focusing on digitalization, consumerization, global platforms, and transformative innovations in industry.
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