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This 160-page report is based on a survey of 89 American colleges and universities and covers a broad range of issues of interest to alumni and advancement professionals including but not limited to: trends in staffing the alumni office, use of the alumni office's work time, alumni office budgets and priorities, governance of the alumni relations effort and level of cooperation among various administrative units and alumni organizations. The study provides highly detailed data on alumni participation rates in various kinds of alumni activities, including reunions, and a close look at alumni department budgets including salaries, travel, promotion, costs of alumni clubs and events. In addition, the report presents detailed data on alumni department revenues from credit card, insurance and other services for alumni, as well as alumni office spending on consulting and information services. Other areas covered include: means of fundraising from alumni, use of alumni surveys, percentage of alumni who attend various kinds of events and the percentage who give to the college, nature of links to alumni clubs, athletic booster clubs and other alumni-related organizations, use of direct mail, telephone solicitation, social media and email to connect with alumni, and the relative success of each method, the future of alumni publications and directories and many other issues of interest to college alumni and advancement staff of private alumni organizations and college departments that often deal with alumni such as advancement, marketing and athletics.
The study presents detailed benchmarking data on alumni relations from 55 North American colleges. The 200+ page study covers fundraising and outreach strategies, alumni office staffing and budget trends, analysis of alumni affairs staff time use, use of social media and other marketing and outreach vehicles, relations with alumni clubs, spending on consulting, travel, telephone solicitation, and direct mail, and much much more. The report also gives highly specific data on participation rates in various kinds of alumni reunions and overall participation in the alumni association, among other data points. Data is broken out for public and private colleges, and by enrollment level, general Carnegie Class and annual tuition charged, to enable more precise benchmarking.
This report looks closely at how 35 colleges and universities are handling their techology transfer and licensing practices. The study looks at spending on outside and staff lawyers, overall staffing, outsourcing, budgets, marketing, spin offs, home grown companies, licensing terms, use of consultants, trends in revenues by technology area, relations with private industry, partnerships, rights disputes, outreach to university faculty, and many other facets of univ ersity technology licensing and technology development and marketing practices. The study provides crucial benchmarking data for higher education technology transfer offices, including highly detailed data on budgets, staffing, employee tenure, salaries, legal costs both in-house and outsourced, legal disputes, research and library use, internal and external marketing and public relations, strategies for patent maintenance, cooperative partnerships with industry, relations with various academic departments, trends in the initiation of invention disclosure reports, and much more. Data is broken out for US and non US participants, and by institutional size and subject focus of the main technology licensing effort.
That’s why we’ve provided wisdom you won’t find in any other Management text—practical business principles and perspectives for all types of clinical settings to help you prepare for wherever life may lead you. Walk through true stories of trials and triumphs as Catherine Page shows you how to create a personal business plan that will set you up for success—whether you decide to own a clinic or focus on direct patient care.
Institutional Advancement comprehensively reviews and evaluates the published empirical research on advancement in higher education of the last 23 years, covering fundraising, alumni relations, public relations, marketing, and the role of institutional leadership in all of these.
Filled with strategic directions, practical advice and best practices, this volume delivers an overview of emerging trends for the career services profession. Hot topics include: a blend of research, case studies, and personal experiences that are intended to stimulate a productive dialogue about career services how career services professionals should be leaders in creating university-wide, innovative career programs and systems discussions of assessment, collaboration with academic advising, external relations, and internationalization. This is the 148th volume of this Jossey-Bass higher education quarterly series. An indispensable resource for vice presidents of student affairs, deans of students, student counselors, and other student services professionals, New Directions for Student Services offers guidelines and programs for aiding students in their total development: emotional, social, physical, and intellectual.
Cases in Public Relations Strategy, by Burton St. John III, Diana K. Martinelli, Robert S. Pritchard, and Cylor Spaulding, draws on original, real-world case studies to provide you with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, you will explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows you how to systematically evaluate and adapt to the needs of a particular client—whether big or small, global or local, for-profit or nonprofit—in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give you the knowledge and skills you need for success in the field.
University Fundraising in Britain is an account of the culture change in British universities as people from all walks of life rallied to the cause of maintaining the quality of teaching and research through fundraising, in the face of the unprecedented expansion of student numbers. It recounts how a few individuals began to adapt professional fundraising to an academic environment, describes the impact of transatlantic ideas of ‘best practice’ and their adaptation to local circumstances through the work of a few individuals from the UK and North America, and how the academic leadership, government policy and influential volunteers came together to expand philanthropy as an important source of revenue in colleges and universities throughout the UK. It documents the expansion of student numbers in the USA and UK and the differing financial models supporting the higher education sector. When New Labour found the existing funding model of higher education to be unsustainable, one response was to seek new ways to kick-start university fundraising, and to encourage philanthropy. University leaders were quick to respond and to follow the early pioneers such as the universities of Edinburgh and later Oxford and Cambridge. The result was a significant increase in non-governmental sources of income and a new profession of university fundraisers. William Squire was the first development director at the University of Cambridge and the book incorporates many of his personal experiences in the changing world of university fundraising. Whilst University Fundraising in Britain is a work of social history that primarily focuses on university fundraising, many parts of the book apply wherever there is a need to attract funds for all kinds of charitable and cultural activities. The book has a foreword by Sir Adrian Cadbury, former Chancellor of Aston University and a well-known industrialist and philanthropist.