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Surveys That Work explains a seven–step process for designing, running, and reporting on a survey that gets accurate results. In a no–nonsense style with plenty of examples about real–world compromises, the book focuses on reducing the errors that make up Total Survey Error—a key concept in survey methodology. If you are conducting a survey, this book is a must–have.
Praise for the First Edition: "The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process." —Journal of the American Statistical Association "Overall, the high quality of the text material is matched by the quality of writing . . ." —Public Opinion Quarterly ". . . it should find an audience everywhere surveys are being conducted." —Technometrics This new edition of Survey Methodology continues to provide a state-of-the-science presentation of essential survey methodology topics and techniques. The volume's six world-renowned authors have updated this Second Edition to present newly emerging approaches to survey research and provide more comprehensive coverage of the major considerations in designing and conducting a sample survey. Key topics in survey methodology are clearly explained in the book's chapters, with coverage including sampling frame evaluation, sample design, development of questionnaires, evaluation of questions, alternative modes of data collection, interviewing, nonresponse, post-collection processing of survey data, and practices for maintaining scientific integrity. Acknowledging the growing advances in research and technology, the Second Edition features: Updated explanations of sampling frame issues for mobile telephone and web surveys New scientific insight on the relationship between nonresponse rates and nonresponse errors Restructured discussion of ethical issues in survey research, emphasizing the growing research results on privacy, informed consent, and confidentiality issues The latest research findings on effective questionnaire development techniques The addition of 50% more exercises at the end of each chapter, illustrating basic principles of survey design An expanded FAQ chapter that addresses the concerns that accompany newly established methods Providing valuable and informative perspectives on the most modern methods in the field, Survey Methodology, Second Edition is an ideal book for survey research courses at the upper-undergraduate and graduate levels. It is also an indispensable reference for practicing survey methodologists and any professional who employs survey research methods.
Offering a practical, six-step approach to effective survey design, delivery, and analysis, Survey Methods for Medical and Health Professions Education provides a real-world framework for successful research and evaluation using surveys. Focused on medical and other health professional education research, this unique text features quick-reference checklists, high-yield explanations, and case examples throughout, making it both a foundational reference and a go-to resource for all health professions educators and researchers who use surveys. Provides a detailed and practical discussion of the steps in survey methodology, along with just enough theory to inform common decisions. Includes numerous real-world examples, both simple and complex, covering the wide range of problems researchers are likely to face. Addresses issues of survey fatigue and addresses the challenge of how to get "good data." Features "Voice of Experience" boxes—pearls based on authors’ actual experiences. Concludes each chapter with a checklist so readers can quickly ensure they have covered every necessary step of survey design and implementation. Contains a convenient glossary of terms. Offers guidance from expert international contributors in medical and health professions research. Summarizes the most current standards and understanding of survey research so that experienced and novice researchers alike can directly apply content to improve research rigor.
Designing and Doing Survey Research is an introduction to the processes and methods of planning and conducting survey research in the real world. Taking a mixed method approach throughout, the book provides step-by-step guidance on: • Designing your research • Ethical issues • Developing your survey questions • Sampling • Budgeting, scheduling and managing your time • Administering your survey • Preparing for data analysis With a focus on the impact of new technologies, this book provides a cutting-edge look at how survey research is conducted today as well as the challenges survey researchers face. Packed full of international examples from various social science disciplines, the book is ideal for students and researchers new to survey research.
This valuable book examines the complex psychological processes involved in answering different types of survey questions. Drawing on both classic and modern research from cognitive psychology, social psychology, and survey methodology, the authors examine how survey responses are formulated and they demonstrate how seemingly unimportant features of the survey can affect the answers obtained. The book provides a comprehensive review of the sources of response errors in surveys, and it offers a coherent theory of the relation between the underlying views of the public and the results of public opinion polls. Topics include the comprehension of survey questions, the recall of relevant facts and beliefs, estimation and inferential processes people use to answer survey questions, the sources of the apparent instability of public opinion, the difficulties in getting responses into the required format, and the distortions introduced into surveys by deliberate misreporting.
Art book by Logan Maxwell Hagege
Intro -- Contents -- Introduction - James M. Lang -- Part One: Pedagogies -- Chapter 1 - Mapping the Literature Survey -- Chapter 2 - Creative Imitation: The Survey as an Occasion for Emulating Style -- Chapter 3 - Bingo Pedagogy: Team-based Learning and the Literature Survey -- Chapter 4 - Extended Engagement: In Praise of Breadth -- Part Two: Projects -- Chapter 5 - Reacting to the Past in the Survey Course: Teaching the Stages of Power: Marlowe and Shakespeare, 1592 Game -- Chapter 6 - The Blank Survey Syllabus -- Chapter 7 - Errant Pedagogy in the Early Modern Classroom, or Prodigious Misreadings in and of the Renaissance -- Chapter 8 - Digital Tools, New Media, and the Literature Survey -- Part Three - Programs -- Chapter 9 - Thematic Organization and the First-Year Literature Survey -- Chapter 10 - Fear and Learning in the Historical Survey Course -- Chapter 11 - The Survey as Pedagogical Training and Academic Job Credential -- Chapter 12 - Re-Visioning the American Literature Survey for Teachers and Other Wide-Awake Humans -- Contributor Biographies -- Index