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Written from the twin perspectives of linguistic and cultural change, this pioneering book describes the language inherited from Latin and how it was then influenced by the Visigothic and Arabic invasions and later by contact with Old French, Old Provençal, English and, not least, with the indigenous languages of South and Central America.
This book is a general introduction to the structures of the different medieval Romance vernaculars most commonly known as Old or Medieval Spanish, as preserved in texts from Spain from the eleventh to the fifteenth centuries. After discussing general methodological questions concerning the description and analysis of an earlier historical stage of a modern language, the individual chapters in the first part of the book describe the orthography, phonetics and phonology, morphology, syntax, and vocabulary of medieval Hispano-Romance. Steven N. Dworkin offers the first systematic description of the language in English, and compares its structures with those found in the modern variety. In the second part of the book, the features of medieval Hispano-Romance are exemplified in an anthology of selected texts, one from each of the thirteenth, fourteenth, and fifteenth centuries, accompanied by linguistic commentary. The volume will be of interest to scholars and students of Romance linguistics, Spanish historical linguistics, and Spanish medieval literary and cultural studies.
“Una enseñanza maravillosa para cualquiera que aspire a ser emprendedor. Este es un libro de la historia de un hombre que supo superar los problemas de su época”. -Fernando Elizondo Barragán “Las páginas de este libro nos muestran las distintas facetas de un hombre que fue capaz de transformar vidas, empresas, instituciones e influir en la vida de su comunidad y país”. -Juan Gerardo Garza Treviño “Don Eugenio Garza Sada fue un humanista, pero no en el sentido de los libros, por las letras clásicas o por la pintura, es humanista en el sentido pleno del tiempo, le interesaba el Hombre. La diferencia entre Garza Sada y los políticos es que él era un hombre de gestión y de pocas palabras, y la mayoría de los políticos son de muchas palabras y de poca acción”. -Javier Garciadiego Dantán
¿Cómo consiguió un fabricante de cepillos limpialenguas al borde de la bancarrota crear un imperio presente en 114 países? ¿Cómo una pequeña tienda de vinos pasó de facturar 4 a 45 millones de dólares en pocos meses convirtiendo a su fundador en uno de los expertos más influyentes del mundo? Detrás de estas y otras historias de éxito empresarial hay un secreto: el vídeo online y su aprovechamiento como nueva y eficaz herramienta de marketing. Roger Cusa analiza todas las posibilidades del vídeo en Internet y explica, paso a paso, cómo sacarle el máximo partido. Desde cómo generar contenidos atractivos hasta cómo obtener ingresos, «Crea tu Proyecto Tube» descubre todas las claves del Internetenimiento, la nueva forma de exprimir las innumerables posibilidades que ofrece Internet a empresas y particulares. Un ameno y práctico libro para aprender a conseguir fieles seguidores, fortalecer marcas, abrir nuevas vías de negocio y convertir en estrella a cualquier aficionado. Como defiende el autor, cualquier persona o empresa puede convertirse en un fenómeno de masas partiendo de la originalidad y sabiendo utilizar la tecnología.
"In September 2015, Junâipero Serra was canonized by Pope Francis in Washington DC against the protest of many Californian Native Americans who criticized his brutal treatment of their ancestors and destruction of their culture. Like most complex historical figures, Junâipero Serra has been interpreted in countless ways, often contextualized mainly in California. This book situates Serra in the context of the three major places that he lived, learned, and proselytized: Mallorca, Mexico, and Alta California. Scholars from all three countries contribute to a rare glimpse into the life of the saint by considering his use of music and art, his representation in popular culture; his education, ideology, and Franciscan influence; the plans and building of the missions; and his relation to native peoples."--Provided by publisher.
Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
The Latin American centennial celebrations of independence (ca.1909-1925) constituted a key moment in the consolidation of national symbols and emblems, while also producing a renewed focus on transnational affinities that generated a series of discourses about continental unity. At the same time, a boom in archaeological explorations, within a general climate of scientific positivism provided Latin Americans with new information about their grandiose former civilizations, such as the Inca and the Aztec, which some argued were comparable to ancient Greek and Egyptian cultures. These discourses were at first political, before transitioning to the cultural sphere. As a result, artists and particularly musicians began to move away from European techniques and themes, to produce a distinctive and self-consciously Latin American art. In Inca Music Reimagined author Vera Wolkowicz explores Inca discourses in particular as a source for the creation of national and continental art music during the first decades of the twentieth century, concentrating on operas by composers from Peru, Ecuador and Argentina. To understand this process, Wolkowicz analyzes early twentieth-century writings on Inca music and its origins and describes how certain composers transposed Inca techniques into their own works, and how this music was perceived by local audiences. Ultimately, she argues that the turn to Inca culture and music in the hopes of constructing a sense of national unity could only succeed within particular intellectual circles, and that the idea that the inspiration of the Inca could produce a music of America would remain utopian.