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From the New York Times bestselling author of The Zookeeper's Wife, an ambitious and enlightening work that combines an artist's eye with a scientist's erudition to illuminate, as never before, the magic and mysteries of the human mind. Long treasured by literary readers for her uncommon ability to bridge the gap between art and science, celebrated scholar-artist Diane Ackerman returns with the book she was born to write. Her dazzling new work, An Alchemy of Mind, offers an unprecedented exploration and celebration of the mental fantasia in which we spend our days—and does for the human mind what the bestselling A Natural History of the Senses did for the physical senses. Bringing a valuable female perspective to the topic, Diane Ackerman discusses the science of the brain as only she can: with gorgeous, immediate language and imagery that paint an unusually lucid and vibrant picture for the reader. And in addition to explaining memory, thought, emotion, dreams, and language acquisition, she reports on the latest discoveries in neuroscience and addresses controversial subjects like the effects of trauma and male versus female brains. In prose that is not simply accessible but also beautiful and electric, Ackerman distills the hard, objective truths of science in order to yield vivid, heavily anecdotal explanations about a range of existential questions regarding consciousness, human thought, memory, and the nature of identity.
We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we arent, and we dont. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence peoples choices you have to bypass reason. The best ideas dont make rational sense: they make you feel more than they make you think. Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational.
‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.
Excerpt from The Alchemy of Thought The following essays deal with the belief that logical system is only one among countless forms in the self-expression of the universe. I have endeavoured to do justice to the claims of system; at the same time I have resisted these claims in so far as they threaten to usurp the whole field of human experience. To say that the universe is a Rational Whole appears to me true. But to treat this as an adequate account of Reality appears to me false. I am equally averse to regarding the rationality of the universe as the fundamental or all-inclusive or even the dominant form of its self-expression. What does form a Rational Whole and is adequately described by this term is the movement of thought throughout the ages - in a word, the History of Philosophy. To equate this movement with the universe to which it refers, to make the History of Philosophy into a History of Reality, appears to me an error. We are constantly tempted to make this equation, and constantly prevented from seeing its falsity, by the habit of treating speculative thought as a form of ours into which all experience must manage to fit itself. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Excerpt from The Alchemy of Thought The following essays deal with the belief that logical system is only one among countless forms in the self expression of the universe. I have endeavoured to do justice to the claims of system; at the same time I have resisted these claims in so far as they threaten to usurp the whole field of human experience. To say that the universe is a Rational Whole appears to me true. But to treat this as an adequate account of Reality appears to me false. I am equally averse to regarding the rationality of the universe as the funda mental or all-inclusive or even the dominant form of its self-expression. What does form a Rational Whole and is adequately described by this term is the movement of thought throughout the ages - in a word, the History of Philo sophy. To equate this movement with the universe to which it refers, to make the History of Philosophy into a History of Reality, appears to me an error. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
This Is A New Release Of The Original 1910 Edition.
In this major reevaluation of Isaac Newton's intellectual life, Betty Jo Teeter Dobbs shows how his pioneering work in mathematics, physics, and cosmology was intertwined with his study of alchemy. Professor Dobbs argues that to Newton those several intellectual pursuits were all ways of approaching Truth, and that Newton's primary goal was not the study of nature for its own sake but rather an attempt to establish a unified system that would have included both natural and divine principles. She also argues that Newton's methodology was much broader than modern scholars have previously supposed, and she traces the evolution of his thought on the intertwined problems of the microcosmic "vegetable spirit" of alchemy and the "cause" of the cosmic principle of gravitation.