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The regulated markets in India dealing the large quantity of agricultural produces and authorized to the sale-transactions. The regulated marketing committee is to look after all kind of sale-transactions and serve the farming community in particular and marketing machineries in general. The different kind of agricultural produces in India and accordingly the price system is also varies. All kind of agricultural produces are to be transacted in the marketing premises are bound by the regulations/guidelines framed and executed by the committee. Inspite of this, the farmers are facing lot many hurdles for the sale-transactions and the infrastructures facilities to be required for them. Agriculture marketing comprises all the activities involved in the supply of agricultural inputs and outputs including all those operations which are related to the procurement, collecting, grading, storing, food and agro processing, transportation, financing and selling of the agricultural produce. In fact, marketing includes all the aspects of agribusiness excluding the cultivation process. The agricultural marketing system also relates to economic growth of the agricultural sector and ensuring safe and affordable food to consumers, which is directly linked to the food security of the country. Keeping these issues in the mind, the authors have taken up for investigation and accordingly carried out.
The Book has been prepared to make a comprehensive knowledge on Agricultural Marketing'. It provides recent feed back to the readers. It is a compendium of the distinguished personalities, researchers, agricul-turists, scientists and academicians. The book depicts some important aspects: E-Agriculture: A new approach Agricultural marketing in India Indian Agricultural Market Reforms Alternative Agricultural Marketing System Changing Scenario in Agricultural Marketing. Agricultural Marketing: Thrust and Challenges Agricultural Marketing: Problems and Prospects Changing Profile of Farm product Marketing Food and Agricultural Marketing in India WTO and Indian Agriculture Agricultural products export in India Regulated Agricultural Market Impact of Liberalisation on Agricultural Trade Role of ICT in Sugarcane Marketing Development Export Potential of Agricultural Products Recent efforts towards agriculture marketing system Boosting Agricultural Marketing Indian Floriculture Marketing Indian Lac Marketing Scenario.
With reference to India.
Marketing is defined as the business activities associated with the flow of goods and services from production to consumption. The marketing of agricultural products begins on the farm, with the planning of production, and is completed with the sale of food or other goods to consumers or manufacturers. Agricultural marketing also includes the supply to farmers of fertilizers and seeds as inputs for production. Overall, marketing is an essential component of successful agriculture but its importance is often underestimated, especially in developing countries. This book brings together the most significant writings on agricultural and food marketing as related to development over the last 40 years. The editor has selected key sections of significant books and papers, grouped them by their overall theme, and provided introductory commentaries. The book is intended for students of food and agricultural marketing in the developing countries and will also interest professionals in this subject area.