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Agendamelding builds on the premise that people construct civic community from the information that they seek--as well as the information that seeks them--to trace the processes by which we mix, or meld, agendas from various sources into a coherent picture of the civic community in which we live.
Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media’s powerful influence early in the last century with his phrase, “the world outside and the pictures in our heads,” a detailed, empirical elaboration of this agenda-setting role of the mass media did not begin until the final quarter of the 20th century. In this comprehensive book, Maxwell McCombs, one of the founding fathers of agenda-setting tradition of research, synthesizes the hundreds of scientific studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences what the pictures of public affairs "in our heads" are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour.
Setting the Agenda describes the mass media’ssignificant and sometimes controversial role in determining whichtopics are at the centre of public attention and action. In thisnew edition of his comprehensive book, Max McCombs, one of thefounding fathers of the agenda-setting tradition of research,extends his previous synthesis of hundreds of studies carried outon this central role of the mass media in the shaping of publicopinion. Across the world, the mass media strongly influences how we picturepublic affairs. In describing this media influence on what we thinkabout and how we think about it, Setting the Agenda alsodiscusses the sources of these media agendas, the psychologicalexplanation for their impact on the public agenda, and thesubsequent consequences for attitudes, opinions and behaviour. Newto this edition, McCombs debates the role of the expanded medialandscape on agenda setting, the impact of the internet on thepower of legacy media and the role of agenda setting beyond therealm of public affairs, This fully updated new edition will prove invaluable to students ofmedia, communications and politics, as well as those interested inthe role of mass media in shaping and directing public opinion.
This volume explores agenda-setting theory in light of changes in the media environment in the 21st century. In the decades since the original Chapel Hill study that launched agenda-setting research, the theory has attracted the interest of scholars worldwide. Agenda Setting in a 2.0 World features the work of a new generation of scholars. The research provided by these young scholars reflects two broad contemporary trends in agenda-setting: A centrifugal trend of research in the expanding media landscape and in domains beyond the original focus on public affairs, and a centripetal trend further explicating agenda-setting’s core concepts.
Providing leading-edge perspectives on the legacy theories of mass media and society, this collection advances the foundational theories of mass communications, which have sustained the field of study over the past fifty years. Many of these contributions were originally published as a Deutschmann Scholarly Essay in the Mass Communication and Society journal, and together they comprise a remarkable source of knowledge, equipped to lead mass communications theory through the emergence of new technologies, and the evolution of communications, in the 21st century. Moreover, the contributions gathered in this volume contradict any critics who may claim the theories of the 20th century have outlived their usefulness, for these prove to guide contemporary research as forcefully as ever in the digital era. Validating the classic media theories across time and their various forms constitute the second focal section of this volume. Finally, senior media scholars offer their views on the future directions in which mass communication theories can be advanced.
This thoroughly updated second edition of the Encyclopedia of Sport Management is an authoritative reference work that provides detailed explanations of critical concepts within the field.
Technology vs. Government examines why government fails at technology acquisitions, innovation, and implementation, the impact on people, and the future opportunities and implications for government service, administration and policy.
For over forty years, Theories of Human Communication has facilitated the understanding of the theories that define the discipline of communication. The authors present a comprehensive summary of major communication theories, current research, extensions, and applications in a thoughtfully organized and engaging style. Part I of the extensively updated twelfth edition sets the stage for how to think about and study communication. The first chapter establishes the foundations of communication theory. The next chapter reviews four frameworks for organizing the theories and their contributions to the nature of inquiry. Part II covers theories centered around the communicator, message, medium, and communication with the nonhuman. Part III addresses theories related to communication contexts—relationship, group, organization, health, culture, and society. “From the Source” contributions from theorists provide insight into the inspirations, motivations, and goals behind the theories. Online instructor’s resource materials include sample syllabi, key terms, exam questions, and text graphics. The theories include those important for their continuing influence in the field as well as emerging theories that encourage thinking about issues in new ways. For a reasonable price, readers are able to explore the patterns, trends, trajectories, and intricacies of the landscape of communication theory and will have an invaluable resource for future reference.
This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminished public funding, in combination with the global proliferation of cultural entities, creates a competitive environment, leading to a transformation of cultural industries. In the book, several questions are under scrutiny: How do cultural organizations acquire symbolic significance? How do they become prominent in media content? Which mechanisms and processes should be examined by cultural managers as they set out to achieve salience? Is there a relationship between media and public salience? In other words, if an organization becomes symbolically prominent, in what ways is the public influenced, both in terms of perceptions as well as behaviors?
Based on a Romanian case study, this book sheds light on the supply and demand of news and information in the current digital era, dominated by unprecedented dramatic changes. In addition to identifying patterns of journalistic reporting and news consumption, the book offers a thorough approach to how the classic theories in media and communication studies can be reinterpreted in the current attention economy and media abundance paradigm. The research data included in this book provide a snapshot of media consumption patterns and encompass experts’ views and predictions about how media habits and diets might evolve. The book will appeal to students, researchers, and scholars of media and communication studies, political communication, and journalism, as well as practitioners interested in a better understanding of news consumption patterns in a high-choice media environment.